10 Best Japanese Chocolates in the Philippines 2026 | Meiji, Royce, and More
Indulge your sweet tooth with Japan's exquisite chocolates! From melt-in-your-mouth white cubes to decadent strawberry candies, Japanese chocolatiers craft unique flavors and textures. Explore iconic brands like Royce's Nama chocolate or savor Kit Kat's dark matcha and strawberry surprises.
Whether you crave silky milk chocolate or a delightful biscuit crunch, Japan has a treat for you. Best part? Our curated list lets you shop these delights online on Lazada & Shopee! Discover your new chocolate obsession!
Quick List - Top Japanese Chocolates

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Why Japanese Chocolate Is Special

Gift-givers, gourmet enthusiasts, and tourists alike tend to be drawn to the appeal of Japanese chocolates. These sweet treats also captivate young, trendy consumers who are curious about the latest and most innovative flavors.
This broad appeal is enhanced by the chocolate's reputation for craftsmanship and its role in Japanese cultural celebrations, making it a popular choice for both personal enjoyment and as a thoughtful gift.
Overview of Our Top Picks
How to Choose Japanese Chocolates - Buying Guide
From classic chocolate treats to velvety matcha-infused bars and delicate sakura truffles, selecting Japanese chocolate promises an indulgent journey through a realm of refined taste and cultural fusion.
Know What Kind of Chocolate You’re Looking For
Different types of chocolate vary greatly in flavor, texture, and cocoa content, affecting how they melt, taste, and complement other ingredients.
Milk Chocolate for a Classic Sweet Treat

Japanese milk chocolate is a popular variety of chocolate in Japan, known for its exceptionally smooth texture and creamy flavor. In contrast to milk chocolate in the West, it is less sweet. However, this type of chocolate is often sweeter than dark chocolate and has a milder cocoa flavor, making it a favorite for people of all ages.
Dark Chocolates for a Decadent and Guilt-free Option

If you’re looking for a guilt-free treat, look for any Japanese dark chocolate with at least 70% cocoa content! This kind of chocolate ensures a rich, intense flavor with reduced sweetness. It is also a healthier choice thanks to high levels of antioxidants like flavonoids, which are said to improve heart health.
With fewer additives and a focus on pure, quality ingredients, Japanese dark chocolate appeals to health-conscious consumers seeking a luxurious yet responsible indulgence. This makes it an excellent option for those looking to enjoy the deep flavors of chocolate while gaining potential health benefits.
Enjoy A Delightfully Creamy Indulgence With White Chocolate

Japanese white chocolate stands out for its exceptionally creamy texture and delicate sweetness. While high-quality white chocolate shares this smooth quality, Japanese chocolatiers often elevate it with a focus on milk solids, creating a richer, creamier experience.
This subtle sweetness makes it a perfect base for desserts, allowing other flavors like matcha or yuzu to take center stage. Though not exclusive to Japan, this versatility is a hallmark of their popular white chocolate offerings.
Explore Different Flavor Fusions Like Matcha Chocolate

Chocolate flavor fusions from Japan include matcha, which adds a subtle bitterness and rich umami; sakura, offering floral notes; yuzu, providing a tart citrusy edge; and even unconventional options like wasabi or soy sauce, which introduces a surprising savory twist.
People opt for these flavor combinations to explore new taste profiles and experience the innovative merging of familiar and novel ingredients. Such chocolates not only satisfy curiosity but also serve as a gateway to Japanese culture, making them especially appealing to adventurous eaters and those interested in culinary diversity.
Pick Your Perfect Chocolate Delight
Whether savoring the velvety smoothness of nama or relishing the satisfying crunch of coated delights, each option promises a sumptuous exploration of Japanese chocolate craftsmanship.
Nama Chocolate for a Rich and Indulgent Treat

Japanese nama chocolate is a luxuriously smooth and creamy confection that combines the richness of fresh cream with the deep flavors of high-quality chocolate. "Nama" means raw or fresh in Japanese, reflecting the use of fresh cream and minimal processing to maintain a velvety texture and intense chocolate taste. This often comes in small, bite-sized pieces and is kept chilled to preserve its melt-in-your-mouth quality.
If you're looking for a truly indulgent treat, look no further than nama chocolates! It's perfect for those special moments when only the most luxurious treat will do, making it a popular choice for gifts and personal indulgence.
Chocolate-Coated Snacks for Different Textures

Japanese chocolate-coated snacks, such as Alfort, Macadamia, and Lotte Almond burst with a delightful contrast of textures and flavors, making them a popular choice for those who love more engaging and flavorful snacks. These delightful treats are perfect for when you need a satisfying pick-me-up, a fun way to share with friends, or a delightful after-dinner bite.
Bars Are a Versatile Option

Additionally, their unique flavors can be used creatively as ice cream toppings or in making chocolate sauces, providing a delightful twist to conventional desserts and transforming everyday treats into gourmet experiences.
Get To Know the Most Popular Japanese Chocolate Brands

In the Philippines, Japanese chocolate brands have carved out a significant niche, delighting Filipino consumers with their quality and innovative flavors. Among these, Royce, Meiji, Lotte, and Glico stand out as favorites, each offering a unique taste experience that caters to the local palate.
Together, these brands encapsulate the best of Japanese chocolate craftsmanship and innovation, blending traditional techniques with flavors that resonate well in the Filipino market. Whether used for baking, as ice cream toppings, or enjoyed straight from the pack, these Japanese chocolates continue to captivate and satisfy the diverse tastes of Filipino consumers.
Check Out Japanese Marts and Pasabuy Services for Exclusively Japanese Chocolates

There are a handful of Japanese marts and groceries in Metro Manila where you can check out an exclusively Japanese selection of goods, including delicious chocolates! Here are a few shops you might want to visit:
- New Hatchin Japanese Grocery Store, Makati
- Choto Stop, Makati
- Konbini Store, San Juan
- Fuji Mart (Several branches)
If you're looking for something truly unique and difficult to find, consider using a "pasabuy" service! Pasabuy refers to a communal buying service, where someone purchases items on behalf of others. This concept has become more formalized with the rise of online shopping, allowing you to connect with sellers who will be in Japan and can look for the specific chocolates you crave, from Japan-exclusive Kit-Kat flavors to Meiji's seasonal meltykiss releases. You don't need to go all the way to Japan to enjoy these treats!
10 Best Japanese Chocolates to Buy Online
Products | Image | Click to purchase | Key features | Details | |||||
|---|---|---|---|---|---|---|---|---|---|
Flavor | Type | Mix-Ins | Packaging | Net Weight | |||||
1 | Lotte Almond Choco Ball | ![]() | A Delightful Bite-Sized Chocolate and Almond Treat | Milk Chocolate、Dark Chocolate | Chocolate-Covered Nut | Almond | Box | 46g | |
2 | Glico Pocky Chocolate-Covered Biscuits | ![]() | Taste the Satisfying Crunch and Rich Chocolate in Every Stick | Dark Chocolate | Chocolate-Covered Biscuit | Biscuit | Multipack Sachet | 176g x 2 | |
3 | Nestlé Japan KitKat Mini Sweetness Dark Chocolate | ![]() | Mini Dark Chocolate Treats With a Subtle Sweetness | Dark Chocolate | Chocolate-Covered Biscuit | Wafer | Multipack Sachet | 160g | |
4 | Meiji Choco Baby | ![]() | Give Yourself a Chocolate Treat Everywhere You Go | Milk Chocolate | Pellet | Plastic Dispenser Box | 102g | ||
5 | Morinaga Dars White Chocolate | ![]() | Experience Melt-In-Your-Mouth White Chocolate Goodness | White Chocolate | Bar | Box | 42g | ||
6 | Yuraku Black Thunder Chocolate Bite-Size Pouch | ![]() | Get a Chocolatey Crunch With This Rice Puff Cookie Bar | Milk Chocolate | Chocolate-Covered Biscuit | Cookie、Japanese-Style Rice Puffs | Resealable Pouch | 55g | |
7 | ROYCE Pure Chocolate Creamy Milk & White | ![]() | An Decadent Assortment of Milk and White Chocolate | Milk Chocolate、White Chocolate | Disc | Box | 200g | ||
8 | Meiji Meltykiss Premium Chocolate | ![]() | A Soft and Delicate Treat That Melts in Your Mouth | Milk Chocolate | Nama | Box | 56g | ||
9 | Meiji Black Chocolate | ![]() | Creamy Dark Chocolate That Will Satisfy Your Taste Buds | Dark Chocolate | Bar | Foil | 50g x 10 | ||
10 | Bourbon Alfort Mini Chocolate Biscuit Strawberry | ![]() | Strawberry-Flavored Chocolate for a Sweet and Sour Taste | Strawberry | Chocolate-Covered Biscuit | Biscuit | Box | 55g | |
A Delightful Bite-Sized Chocolate and Almond Treat
Originating in Japan, the Lotte brand is known for crafting high-quality confections that delight chocolate lovers worldwide. Each bite offers a delightful contrast of textures, making it a treat you'll keep reaching for. Reviews say it’s an excellent gift option, offering a sweet and satisfying experience for friends and family.
| Flavor | Milk Chocolate、Dark Chocolate |
|---|---|
| Type | Chocolate-Covered Nut |
| Mix-Ins | Almond |
| Packaging | Box |
| Net Weight | 46g |
GlicoPocky Chocolate-Covered Biscuits
Taste the Satisfying Crunch and Rich Chocolate in Every Stick
Glico Pocky in Chocolate features thin, crunchy biscuit sticks dipped in smooth chocolate, offering a satisfying blend of crunch and sweetness. Its convenient packaging also makes it perfect for enjoying anywhere—at work, school, or on the go. The design ensures a mess-free experience, with the chocolate only on the top half of the biscuit.
This Japanese snack is loved worldwide for its playful, easy-to-eat design and distinctive dark chocolate flavor. Reviews rave about its addictive taste, making it a popular choice for those craving a light yet fulfilling snack. It’s no wonder this chocolate treat has become a go-to for snack lovers everywhere!
| Flavor | Dark Chocolate |
|---|---|
| Type | Chocolate-Covered Biscuit |
| Mix-Ins | Biscuit |
| Packaging | Multipack Sachet |
| Net Weight | 176g x 2 |
Mini Dark Chocolate Treats With a Subtle Sweetness
Whether you're at work, traveling, or taking a break, this snack adds a satisfying, bittersweet flavor to your day. The dark chocolate complements the crispy wafer perfectly, making it an ideal choice for those who prefer a less sugary treat. Reviews highlight its distinctive flavor, making it a must-try for dark chocolate lovers!
| Flavor | Dark Chocolate |
|---|---|
| Type | Chocolate-Covered Biscuit |
| Mix-Ins | Wafer |
| Packaging | Multipack Sachet |
| Net Weight | 160g |
Give Yourself a Chocolate Treat Everywhere You Go
Enjoy Meiji's Choco Baby, milk chocolate pellets conveniently packaged in a plastic dispenser box. These bite-sized treats are packed with creamy, smooth chocolate flavor, making them perfect for on-the-go snacking. The handy dispenser ensures you can enjoy a quick chocolate fix anytime, anywhere.
Each pack of Choco Baby contains rich, melt-in-your-mouth pellets that are small but satisfying. Whether you're satisfying your sweet cravings or need a snack between meals, this treat is a great option. As Japan’s number one chocolate brand by sales, Meiji’s delicious taste is widely praised by buyers.
| Flavor | Milk Chocolate |
|---|---|
| Type | Pellet |
| Mix-Ins | |
| Packaging | Plastic Dispenser Box |
| Net Weight | 102g |
Experience Melt-In-Your-Mouth White Chocolate Goodness
Dars White Chocolate is a classic treat from one of Japan's most beloved chocolate brands, established in 1993. Each resealable box contains twelve square pieces, offering a smooth and creamy chocolate experience. It’s made with cocoa butter and whole milk powder, delivering richness complemented by the full cream milk.
Known for its smooth texture, Dars stands out for its grain-free consistency and high-quality ingredients like vegetable oil and skim milk powder. The aftertaste leaves a subtle sweetness, making it a satisfying snack. Buyers appreciate its authentic, mild flavor, reflecting the craftsmanship behind this iconic Japanese chocolate.
| Flavor | White Chocolate |
|---|---|
| Type | Bar |
| Mix-Ins | |
| Packaging | Box |
| Net Weight | 42g |
Get a Chocolatey Crunch With This Rice Puff Cookie Bar
Every bite delivers a 200% chocolatey experience compared to regular snacks, providing an even richer taste with every piece. It comes in a resealable pouch for on-the-go snacking. Buyers appreciate its satisfying crunch and deep chocolate flavor, making it a popular choice for chocolate lovers.
| Flavor | Milk Chocolate |
|---|---|
| Type | Chocolate-Covered Biscuit |
| Mix-Ins | Cookie、Japanese-Style Rice Puffs |
| Packaging | Resealable Pouch |
| Net Weight | 55g |
An Decadent Assortment of Milk and White Chocolate
Each box contains 20 pieces per flavor of the "Creamy Milk" and "White" chocolates, ensuring a delightful balance of flavors. With their smooth, creamy texture and irresistible taste, these chocolates are a favorite among customers. Indulge in ROYCE’s thoughtfully crafted chocolates for a refined, satisfying experience!
| Flavor | Milk Chocolate、White Chocolate |
|---|---|
| Type | Disc |
| Mix-Ins | |
| Packaging | Box |
| Net Weight | 200g |
A Soft and Delicate Treat That Melts in Your Mouth
Inside, the deep chocolate flavor lingers, creating a truly satisfying experience. The contrast between the cocoa coating and the creamy filling enhances its balanced taste. Loved by many, this limited-time chocolate is a must-try for those who enjoy soft, melt-in-your-mouth confections.
| Flavor | Milk Chocolate |
|---|---|
| Type | Nama |
| Mix-Ins | |
| Packaging | Box |
| Net Weight | 56g |
Creamy Dark Chocolate That Will Satisfy Your Taste Buds
Many consider it a high-quality dark chocolate with a deep cacao aroma and bold taste. Its balanced bitterness makes it an excellent choice for those who enjoy rich, intense flavors. Chocolate lovers appreciate its refined taste, making it a favorite for everyday indulgence.
| Flavor | Dark Chocolate |
|---|---|
| Type | Bar |
| Mix-Ins | |
| Packaging | Foil |
| Net Weight | 50g x 10 |
BourbonAlfort Mini Chocolate Biscuit Strawberry
Strawberry-Flavored Chocolate for a Sweet and Sour Taste
Inside the box, you’ll find 12 biscuits embossed with a charming sailboat design. Their compact size makes them easy to enjoy on the go, whether as a quick snack or a treat to share with friends. With quality ingredients and a delicious flavor, these biscuits have become a favorite among many chocolate lovers.
| Flavor | Strawberry |
|---|---|
| Type | Chocolate-Covered Biscuit |
| Mix-Ins | Biscuit |
| Packaging | Box |
| Net Weight | 55g |
After Buying Your Chocolate
Exploring Japanese chocolates is a delightful adventure, from the smoothness of nama to the crunch of chocolate-covered treats. Once you've chosen your favorites, it's important to store them properly to keep them fresh and delicious.
The Best Way To Store Japanese Chocolates

Storage Requirements:
- Cool, dry location; consistent temperature < 18°C (64°F).
- Avoid high temperatures to prevent cocoa butter from melting.
Humidity and Moisture:
- Guard against excessive moisture to prevent sugar bloom and surface crystallization, preserving the chocolate's texture.
- Store in airtight containers to block moisture and odors.
Long-term Storage Tips:
- Refrigerate in airtight containers.
- Before consuming, allow to reach room temperature while sealed to prevent condensation and flavor spoilage.
Serving Suggestions

Some pairing recommendations: Pair matcha chocolates with hot matcha tea for an earthy flavor explosion. Love dark chocolate? Whiskey or strong coffee brings out its rich cocoa notes.
Presentation matters: Fancy plates or lacquer trays make your chocolates the star.
Add a fruity twist: Strawberries or cherries add a pop of color and balance sweetness.
More Chocolate Goodies to Satisfy Your Sweet Tooth
Still craving for some sweet snacks? Maybe something more savory or healthy? Check out these articles and see wish one you'd like to try first.
How We Chose and Ranked Our Product Recommendations
Our buying guide was carefully researched and crafted by the mybest team of writers and editors. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
Top 5 Japanese Chocolates
No. 1: Lotte|Almond Choco Ball
No. 2: Glico|Pocky Chocolate-Covered Biscuits
No. 3: Nestlé Japan|KitKat Mini Sweetness Dark Chocolate
No. 4: Meiji|Choco Baby
No. 5: Morinaga|Dars White Chocolate
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.