10 Best Ube Jams in the Philippines 2025 | Buying Guide Reviewed by Nutritionist-Dietitian

• Natural purple yam, no artificial colors for genuine flavor
• Fresh with a ~1-month shelf life
• Traditional recipe for rich, creamy texture

This ube jam is widely celebrated for its authentic, natural taste and smooth, creamy consistency that captures the true essence of purple yam. Many buyers appreciate that their purchase supports a meaningful social cause, helping youth education in the Cordillera region. The vibrant color and fresh quality stand out compared to commercial jams, though some users note the limited shelf life requires prompt consumption. Overall, it is regarded as a premium pasalubong and a staple in Filipino households seeking genuine Baguio flavors.

• High-quality purple yam for authentic sweetness
• Smooth, creamy texture ideal for spreading
• Affordable size for everyday use
• Traditional production preserving natural taste

Reviews mention:

Users consistently praise this jam for its rich, sweet flavor and velvety texture that spreads easily on bread or pastries. It is favored for being a dependable, affordable option that delivers traditional Filipino taste. Some customers suggest improvements in packaging, but the overall sentiment is positive, especially for those who enjoy a classic ube experience without artificial additives.

• Natural purple yam for vibrant color and flavor
• Thick, creamy consistency for versatile use
• No artificial preservatives for healthier choice
• Convenient jar size for easy storage

Buyers appreciate the natural, earthy flavor and thick texture, which makes it excellent for both spreading and cooking. The absence of preservatives appeals to health-conscious consumers. Most enjoy the authentic taste and quality, recommending it for those who prefer a more natural, sweet ube jam.

• Fresh purple yam for natural sweetness
• Smooth texture spreads easily
• 350 mL jar for generous servings
• Consistent quality ideal for pasalubong

Reviews mention:

This jam is praised for its smoothness and well-balanced sweetness, making it a favorite for snacks and baking. Customers find it versatile and reliable, though some mention they prefer a thicker consistency. Its quality and flavor consistency make it a popular choice for gifting and home use alike.

• Fresh purple yam with authentic flavor
• Creamy, spreadable texture
• Affordable for regular use
• Trusted local brand

Many users enjoy the creamy texture and natural taste, often using it as a go-to spread for breakfast or merienda. Its sweetness level is generally well-received, fitting a wide range of palates. The brand’s reputation for quality pasalubong items adds to its appeal, making it a common household favorite.

• 55% locally sourced purple yam content
• No artificial additives
• Thick, rich texture
• 300 g jar for convenience

Customers commend the high ube content and natural flavor, appreciating the jam’s thick consistency and minimal processing. It is favored by those who prefer less sweetness and a more authentic taste. Some users mention it is less sweet than commercial jams, which suits a niche audience seeking healthier options.

• Quality purple yam for authentic sweetness
• Smooth, creamy texture
• 12 oz jar size
• Consistent flavor from a trusted brand

Reviews mention:

This spread is loved for its smoothness and pronounced sweetness, often used in baking or as a dessert topping. While some find it a bit too sweet, it remains a favorite for those who enjoy a rich, indulgent ube jam. Its consistent quality keeps customers coming back.

• Smooth, creamy texture
• Supports local producers
• Convenient packaging

Reviews mention:

Buyers appreciate the fresh, authentic taste and smooth texture, noting it offers good value for a locally made product. While some suggest packaging improvements, the overall reception is positive, with many recommending it for its genuine flavor and support of local artisans.

• Traditional halaya recipe for rich flavor
• Sweet, smooth texture
• Easy-to-use packaging
• Trusted brand with consistent quality

Reviews mention:

This jam is praised for its authentic halaya taste and smoothness, making it a staple in Filipino kitchens. Many users enjoy it as a dessert ingredient or spread, though some find it quite sweet. Its consistency and flavor quality make it a reliable choice for traditional ube lovers.

• Premium purple yam for rich taste
• Smooth, creamy texture
• 350 g jar for convenience
• Consistent quality and authentic flavor

Customers highlight the jam’s rich, creamy texture and authentic flavor, often noting it as a favorite among ube enthusiasts. The sweetness level is generally well-balanced, appealing to a broad audience. Its premium quality and consistent taste make it a popular option for both everyday use and special occasions.