10 Best Japanese Makeup Products in the Philippines 2026 | Canmake Tokyo, KissMe, and More
Japanese makeup products are popular in the Philippines for their lightweight textures, natural-looking finishes, and formulas that stay comfortable in hot, humid weather. From sheer base makeup to buildable blushes and lip products, Japanese brands focus on enhancing your features without feeling heavy or cakey—making them ideal for everyday wear, work, and long days out.
With many Japanese makeup products now available on Lazada and Shopee, choosing the right ones depends on your skin tone, preferred finish, and how easy they are to apply. This guide highlights the best Japanese makeup products in the Philippines and explains what to look for, including humidity-resistant formulas and skin-friendly ingredients, beginner-friendly formats, and built-in UV protection.
Quick List - Top Japanese Makeup Products
KissMe
Defines Lashes With a Waterproof, Nourishing Formula
K-Palette
Gives Brows a Natural Definition With Sheer, Buildable Ink
Shiseido
Covers Imperfections While Protecting Skin From UV Damage
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How to Choose a Japanese Makeup Product - Buying Guide
With so many brands to choose from, choosing the best Japanese makeup products can feel overwhelming. This guide breaks down the key points to look for and features popular options known for quality, innovation, and skin-friendly formulas.
Start by Choosing Japanese Makeup Designed for Natural, Everyday Wear
Japanese makeup is best known for its focus on natural, everyday looks that enhance your features without looking heavy or overdone. Many products are designed to feel comfortable throughout the day, making them suitable for all kinds of occasions.
Base Makeup With Lightweight Coverage and a Natural Finish for Daily Use
Japanese base makeup is designed to even out skin tone while keeping your natural skin texture visible. Lightweight foundations, BB creams, and cushion formulas provide breathable coverage that feels comfortable for daily wear, especially in warm and humid climates like the Philippines. Instead of masking the skin, these products aim to create a smooth, fresh-looking base that appears effortless and skin-like.
Many Japanese base makeup products also help soften the look of redness, dullness, and uneven areas without feeling heavy or cakey. Their easy-to-blend formulas make them suitable for quick routines and long hours of wear, making them a practical choice for when comfort and a natural finish matter most.
Color Makeup With Sheer, Buildable Pigments for Soft Definition
While base makeup focuses on creating a smooth, even canvas, Japanese color makeup adds definition through sheer, buildable pigments. Blushes, eyeshadows, and lip products are designed to enhance your features gradually, allowing you to control color intensity without overwhelming your look. This makes them especially forgiving and easy to use, even for beginners.
Lightweight textures and finely milled pigments help these products blend seamlessly into the skin, creating a soft-focus finish. You can start with a subtle hint of color for everyday wear, then layer as needed, making Japanese color makeup versatile for both natural and more polished looks.
Choose Products With Shade Ranges and Undertones That Suit Your Skin Tone
Many modern Japanese makeup products offer shade ranges and undertones designed to suit different skin tones, making it easier to achieve a natural-looking match. Understanding common shade labels can help you choose base and color makeup that blends seamlessly with your complexion.
Neutral undertones are often labeled as Neutral, Natural, or OC (Ochre) and suit balanced skin tones with no strong yellow or pink tones.
- Warm undertones usually appear as Beige, Beige Ochre (BO), golden, or yellow-based shades, which work well for peachy, golden, or olive complexions.
Cool undertones may be labeled as Pink, Rose, or Pink Ochre (PO) and are better suited for rosy or pink-toned skin.
- Olive-leaning undertones are sometimes included within warm or neutral ranges and may appear slightly greenish or muted rather than clearly yellow or pink.
To simplify shade matching, some brands also offer online shade finders, comparison charts, or virtual try-on tools. These features help narrow your options and make it easier to find shades that complement your skin tone before you purchase.
Look for Formulas and Ingredients That Help Makeup Stay in Hot and Humid Weather
Hot and humid weather can cause makeup to fade, crease, or feel uncomfortable throughout the day. Many Japanese makeup products are specifically developed with seasonal humidity in mind, balancing oil control and hydration for comfortable daily wear. Ingredients like silica or kaolin clay help absorb excess sebum and reduce shine, allowing makeup to last longer without looking greasy.
At the same time, moisture-supporting ingredients such as hyaluronic acid, glycerin, or squalane help keep the skin comfortable and prevent dryness or patchiness. This thoughtful combination makes Japanese makeup well-suited for daily wear in warm, humid climates like the Philippines.
Select Japanese Makeup Formats That Are Easy to Apply for Foolproof Results
Many Japanese makeup products are designed for quick routines and minimal tools, reflecting Japan’s focus on efficient, everyday beauty that fits into busy schedules.
Cushion Foundations and BB Creams for Quick, Even Application
Cushion foundations and BB creams are popular in Japanese makeup for their convenience and time-saving design. These products are formulated to provide even coverage with minimal effort, making them ideal for busy mornings and quick touch-ups. Their lightweight textures help create a smooth, natural-looking base without feeling heavy on the skin.
Many cushion foundations and BB creams also combine multiple benefits in one product, such as hydration, sun protection, and light coverage. This allows for easy layering and quick application, making them practical choices for daily use.
Cream, Stick, or Powder Products for Easy Blending and Touch-Ups
Cream, stick, and powder formats offer different benefits depending on your routine and application style. Japanese makeup products in these formats blend easily and allow quick touch-ups without disrupting your base.
Cream products glide smoothly onto the skin and blend easily, making them suitable for blush, contour, and base makeup. Their flexible texture allows for a natural, skin-like finish.
Stick products provide precise application and are convenient for on-the-go use. They’re commonly used for concealer, foundation, and contour, allowing targeted coverage with minimal tools.
Powder products help set makeup and control shine with a lightweight feel. Finely milled powders deliver a soft-focus finish without looking heavy or cakey.
Each format serves a different purpose, making it easy to build a routine that suits your needs while keeping the application quick and effortless.
Check for UV Protection and Skincare-Infused Claims Common in Japanese Makeup
Many Japanese makeup products go beyond coverage by offering built-in UV protection and skincare benefits as standard features for daily wear. Foundations, BB creams, and cushions often include SPF and PA ratings to help protect the skin from UVA and UVB rays, which is especially useful for sunny climates.
In addition to sun protection, skincare-infused formulas are common in Japanese makeup. These added benefits make Japanese makeup a practical choice for simplifying daily routines while supporting long-term skin health, a key focus of Japanese beauty.
10 Best Japanese Makeup Products to Buy Online
Products | Image | Click to purchase | Key features | Details | |||||
|---|---|---|---|---|---|---|---|---|---|
Product Type | Key Ingredients | Form | Best For | Key Features | |||||
1 | Canmake Tokyo Perfect Serum BB Cream | | All-in-One Base That Combines SPF, Primer, and Coverage | BB Cream | Glycerin, Ceramide NP, Royal Jelly Extract, Sodium Hyaluronate | Cream | Cool Undertones, Neutral Undertones | SPF50+ PA+++, Sweat-Resistant, Sebum-Proof, Skincare-Infused | |
2 | KissMe Heroine Make Long Up Super Waterproof Mascara | | Defines Lashes With a Waterproof, Nourishing Formula | Mascara | Royal Jelly Extract, Argan Oil, Wild Rose Oil, Almond Oil | Liquid | Short, Straight, and Downward Lashes; Oily Lids | Waterproof, Smudge-Proof, Sweat-Resistant, Sebum-Proof, Skincare-Infused | |
3 | K-Palette 1Day Tattoo Real Lasting Eyebrow Liner | | Gives Brows a Natural Definition With Sheer, Buildable Ink | Eyebrow Liner | Panthenol, Sage Extract, Chamomille Extract | Liquid | Bushy or Sparse Brows | Smudge-Proof, Waterproof, Sebum-Proof, Skincare-Infused | |
4 | Shiseido Maquillage Dramatic BB Cream｜Nude Jelly | | Covers Imperfections While Protecting Skin From UV Damage | BB Cream | Collagen, Sodium Hyaluronate | Cream | Cool Undertones, Neutral Undertones | SPF50+ PA+++, Skincare-Infused, Mask-Resistant | |
5 | Kate Tokyo Lip Monster | | Creates a Gel Film That Locks in Vibrant Color and Moisture | Lipstick | Hyaluronic Acid; Jojoba, Olive, and Almond Oils | Stick | Dry Lips | Long-Lasting, Hydrating, High Pigmentation, Skincare-Infused | |
6 | Kate Tokyo Super Sharp Liner EX 4.0 | | Fine-Tip Liner to Draw Precise, Sharp Lines | Eyeliner | Acrylates Copolymers | Liquid | Sharp Wings, Puppy Liner | Waterproof, Smudge-Proof, Sweat-Resistant | |
7 | Canmake Tokyo Marshmallow Finish Powder | | Sets Makeup Smoothly With a Soft Matte Finish | Finishing Powder | Silica, Aloe Vera Extract, Chamomile Extract, Squalane, Jojoba Oil | Powder | Warm Undertones, Cool Undertones, Neutral Undertones | Skincare-Infused, Lightweight, Long-Wear | |
8 | Shiseido Spots Cover Foundation | | Conceals Uneven Spots Using Buildable Coverage | Concealer | Vitamin E | Powder | Warm Undertones, Cool Undertones, Neutral Undertones | Long-Lasting | |
9 | FASIO Multi-Face Stick | | Get a Sweat-Proof Glow on Cheeks, Lips, and Eyes | Multi-Stick | Shea Butter; Olive, Sesame, Safflower, and Jojoba Oils | Stick | Normal to Combination Skin | Waterproof, Sweat-Resistant, Sebum-Proof, Skincare-Infused | |
10 | Club Cosmetics Suppin Powder UV | | Provides High UV Protection Without a White Cast | Finishing Powder | Aluminum Starch Octenylsuccinate, Silica, Collagen, Lactobacilus Ferment, Hyaluronic Acid | Powder | Cool Undertones, Neutral Undertones | SPF50+ PA+++, Skincare-Infused | |
All-in-One Base That Combines SPF, Primer, and Coverage
- Hydrates and nourishes skin with glycerin, ceramide NP, and royal jelly extract
- Provides long-lasting, high-cling coverage with SPF50+ PA+++ sun protection
- Conceals pores, uneven tone, dullness, and redness while standing up to sweat, sebum, and rubbing
- Offers a gentle formula without fragrance, parabens, alcohol, silicone, or tar-based pigments
Reviews mention:
Users love its blurring effect and sunscreen protection, making it perfect for a natural, no-makeup look. They say the texture is smooth and lightweight, not runny, thick, or sticky. Some note it can be slightly patchy while blending in humid conditions, but most are satisfied once it sets on the skin.
| Product Type | BB Cream |
|---|---|
| Key Ingredients | Glycerin, Ceramide NP, Royal Jelly Extract, Sodium Hyaluronate |
| Form | Cream |
| Best For | Cool Undertones, Neutral Undertones |
| Key Features | SPF50+ PA+++, Sweat-Resistant, Sebum-Proof, Skincare-Infused |
Defines Lashes With a Waterproof, Nourishing Formula
- Provides waterproof, smudge-proof wear that resists sebum, sweat, and tears for up to 48 hours
- Coats lashes with Long Fiber Ex for length and volume without clumping
- Nourishes lashes with six ingredients, including camellia oil, royal jelly, and argan oil
- Lets you lift and define short, straight, or downward lashes, even on oily eyelids
Reviews mention:
Buyers say it lengthens lashes without clumping, with the brown shade blending naturally for a softer makeup look. Some mention it requires an oil-based cleanser to remove. Still, many love that it lasts through long nights, holding up until they get home.
| Product Type | Mascara |
|---|---|
| Key Ingredients | Royal Jelly Extract, Argan Oil, Wild Rose Oil, Almond Oil |
| Form | Liquid |
| Best For | Short, Straight, and Downward Lashes; Oily Lids |
| Key Features | Waterproof, Smudge-Proof, Sweat-Resistant, Sebum-Proof, Skincare-Infused |
Gives Brows a Natural Definition With Sheer, Buildable Ink
- Applies translucent ink for natural, buildable brow color in brown, greyish brown, or medium gray
- Delivers a smudge-proof, 24-hour formula that stays through sweat and water
- Has a brush with a flat tip and fine sides for filling sparse areas and drawing precise strokes
- Includes panthenol, chamomile essence, and sage essence to keep brows nourished
Reviews mention:
Customers find it long-lasting, staying put even on oily skin and without a primer. They say it glides on smoothly without leaving thick or rubbery lines. Though some find it a bit pricier, many love that it creates softly tinted brows that look naturally full.
| Product Type | Eyebrow Liner |
|---|---|
| Key Ingredients | Panthenol, Sage Extract, Chamomille Extract |
| Form | Liquid |
| Best For | Bushy or Sparse Brows |
| Key Features | Smudge-Proof, Waterproof, Sebum-Proof, Skincare-Infused |
Covers Imperfections While Protecting Skin From UV Damage
- Comes as a lightweight BB cream that conceals pores and uneven tone
- Provides SPF50+ PA+++ protection to shield skin from UV damage
- Hydrates and nourishes with collagen and sodium hyaluronate in a jelly coat formula
- Keeps makeup intact with a luminous, skin-like finish that won’t transfer to masks
Reviews mention:
Reviewers praise how it feels light on the skin and blends easily without leaving a white cast. A few say it can feel slightly silicone-heavy on sensitive skin. Still, many enjoy the dewy glow it gives and how easily it comes off with a regular cleanser for everyday wear.
| Product Type | BB Cream |
|---|---|
| Key Ingredients | Collagen, Sodium Hyaluronate |
| Form | Cream |
| Best For | Cool Undertones, Neutral Undertones |
| Key Features | SPF50+ PA+++, Skincare-Infused, Mask-Resistant |
Creates a Gel Film That Locks in Vibrant Color and Moisture
- Delivers high pigmentation in a bullet lipstick for vibrant color in one swipe
- Includes hyaluronic acid and oils—jojoba, olive, and almond—to keep lips hydrated
- Forms a gel-like film to lock in color and moisture for hours without fading
- Offers diverse shades to suit different skin tones and preferences
Reviews mention:
Shoppers highlight its smooth application and the healthy glow it gives dry lips, with shade 12 often a favorite for everyday wear. A few mention twisting up only 5 mm to avoid breakage. Overall, most say it builds nicely without feeling sticky or emphasizing lip lines.
| Product Type | Lipstick |
|---|---|
| Key Ingredients | Hyaluronic Acid; Jojoba, Olive, and Almond Oils |
| Form | Stick |
| Best For | Dry Lips |
| Key Features | Long-Lasting, Hydrating, High Pigmentation, Skincare-Infused |
Fine-Tip Liner to Draw Precise, Sharp Lines
- Creates ultra-fine lines with a 7.85 mm precise-tip brush for natural or dramatic looks
- Features a diamond-like, multi-faceted pen barrel for a comfortable, precise grip
- Stays put with a waterproof, smudge-proof formula that resists sweat and sebum
- Removes easily with warm water, no harsh cleansers needed
Reviews mention:
Those who have purchased find the eyeliner formula reliable, holding up well even in humid weather. A few with oily lids or monolids notice slight fading, though smudging is rare. Most prefer the brown shades for a softer, everyday look.
| Product Type | Eyeliner |
|---|---|
| Key Ingredients | Acrylates Copolymers |
| Form | Liquid |
| Best For | Sharp Wings, Puppy Liner |
| Key Features | Waterproof, Smudge-Proof, Sweat-Resistant |
Sets Makeup Smoothly With a Soft Matte Finish
- Acts as a finishing powder, absorbing excess oil to keep makeup looking fresh
- Blurs pores and uneven texture for a smooth, soft-focus finish
- Includes 10 nourishing ingredients, such as aloe and chamomile, to help prevent dryness
- Comes in a pressed, mineral-rich formula that’s easy to carry for touch-ups
Reviews mention:
Buyers praise how it controls oil and sets makeup, giving skin a smooth, natural “no-makeup” finish. Some prefer using a brush over the included puff for the best application. Still, most say it works well as the last step in their routine, keeping makeup in place all day.
| Product Type | Finishing Powder |
|---|---|
| Key Ingredients | Silica, Aloe Vera Extract, Chamomile Extract, Squalane, Jojoba Oil |
| Form | Powder |
| Best For | Warm Undertones, Cool Undertones, Neutral Undertones |
| Key Features | Skincare-Infused, Lightweight, Long-Wear |
Conceals Uneven Spots Using Buildable Coverage
- Provides buildable medium coverage to conceal blemishes, scars, and hyperpigmentation
- Applies smoothly in a creamy texture, blending easily for a natural finish
- Contains vitamin E and mineral-rich ingredients to nourish and protect skin
- Offers a range of base shades from fair to deep for various skin tones
Reviews mention:
Users find the foundation offers exceptional coverage, with a tiny amount covering the whole face and neck. While some note the lightest shades may feel too warm for fair skin, most praise its long-lasting wear and value for the price.
| Product Type | Concealer |
|---|---|
| Key Ingredients | Vitamin E |
| Form | Powder |
| Best For | Warm Undertones, Cool Undertones, Neutral Undertones |
| Key Features | Long-Lasting |
Get a Sweat-Proof Glow on Cheeks, Lips, and Eyes
- Colors eyes, cheeks, and lips quickly, simplifying makeup with one multi-use stick
- Forms a smooth, sweat- and water-resistant film for long-lasting wear
- Free from alcohol, parabens, harsh preservatives, and fragrances to reduce irritation
- Contains olive, sesame, safflower, and jojoba oils plus shea butter to moisturize the skin
Reviews mention:
Customers share that the creamy texture blends easily with fingers, giving a natural flush to cheeks and lips. Some note it isn’t fully waterproof, though the shades stay vibrant and flattering. Many find it handy and versatile, making it easy to use across cheeks, lips, and eyes for quick touch-ups.
| Product Type | Multi-Stick |
|---|---|
| Key Ingredients | Shea Butter; Olive, Sesame, Safflower, and Jojoba Oils |
| Form | Stick |
| Best For | Normal to Combination Skin |
| Key Features | Waterproof, Sweat-Resistant, Sebum-Proof, Skincare-Infused |
Provides High UV Protection Without a White Cast
- Shields skin with SPF50+ PA++++ to protect against daily UV exposure without a white cast
- Applies in a silky, barely-there layer that won’t cake, ideal for quick touch-ups
- Blurs pores and controls oil for a smooth, matte finish
- Includes collagen, lactobacillus ferment, and hyaluronic acid to keep skin comfortable
Reviews mention:
Many like that the fine texture blurs imperfections and sets makeup without feeling heavy. Some notice a slight tone-up effect. Overall, it leaves skin smooth with a natural finish and needs less reapplication than other powders.
| Product Type | Finishing Powder |
|---|---|
| Key Ingredients | Aluminum Starch Octenylsuccinate, Silica, Collagen, Lactobacilus Ferment, Hyaluronic Acid |
| Form | Powder |
| Best For | Cool Undertones, Neutral Undertones |
| Key Features | SPF50+ PA+++, Skincare-Infused |
Frequently Asked Questions
Below are some of the most asked questions on the web answered by the mybest team.
What Makes Japanese Makeup Formulas and Ingredients Unique?
Are Japanese Makeup Products Suitable for the Philippines' Hot and Humid Weather?
How Do You Check If Japanese Makeup Products Are Authentic When Buying Online?
Enhance Your Glow with Other Beauty Essentials
How We Chose and Ranked Our Product Recommendations
Top 5 Japanese Makeup Products
No. 1: Canmake Tokyo｜Perfect Serum BB Cream
No. 2: KissMe｜Heroine Make Long Up Super Waterproof Mascara
No. 3: K-Palette｜1Day Tattoo Real Lasting Eyebrow Liner
No. 4: Shiseido｜Maquillage Dramatic BB Cream｜Nude Jelly
No. 5: Kate Tokyo｜Lip Monster
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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