10 Best Local Makeup Brands in the Philippines 2024 | Buying Guide Reviewed by Visual and Makeup Artist
The country’s beauty industry is never short when it comes to local makeup brands. And gone are the days when “local” means it is of poor quality. Nowadays, there are lots of Filipino beauty brands popping up on the market which offer high-quality makeup at an affordable price — some are even at par with international brands!
If you’re worried about where to start, don’t fret! We have provided a list of the 10 best makeup brands you could score online. We’ll also show you how to navigate choosing a local makeup brand with our buying guide reviewed by visual and makeup artist Ida Siasoco. Later on, we’ll share a few tips on how you could support local businesses, so keep your eyes peeled for that!
Makeup artist and hairstylist since 2017 and has worked on various commercial and editorial projects. Likes to put glitter on everything and believes that "you can never put too much blush".
Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.
The expert oversees the Buying Guide only, and does not determine the products and services featured.
How to Choose a Local Makeup Brand - Buying Guide
Here are some key points to consider:
- Select a brand based on the number of items they carry.
- Consider your skin type.
- Take a look at the ingredients and formulation.
- Check its available platforms.
- Browse their social media pages.
For more detailed information, read through our buying guide below.
Select a Brand Based on the Number of Items They Carry
Depending on the local brand, it can include lip products, blush, eyeshadow, and even foundation. This would also vary depending on your needs, whether you’re just looking for a particular product or if you’re looking to do an entire makeup haul. Keep in mind that you don’t have to score their entire product line, but it would be helpful if you have a number of items to choose from.
There are local brands that are a “one-stop-shop” for different makeup products. They carry an extensive line of makeup items ranging from lipsticks and eyeshadows to brow products. There are even some that extend to skincare and multipurpose products!
Conversely, some local brands are more of a specialty shop in which they focus on a particular makeup product such as lipsticks. But what they lack in product variety they make up for with the number of shades available.
Consider Your Skin Type
When it comes to makeup, your skin type is one of the non-negotiable factors. It is important that the makeup must be hiyang to your skin, otherwise, it would just be a waste of money regardless of its price.
That is why it pays to do a little research about the products, especially if they’re formulated for sensitive, dry, or oily skin. The labels usually indicate if they are, and you can always find more information about them on their website.
Moreover, you might also want to browse their shade range. We all know the frustration of not finding a match for our skin tone — whether it be for foundation, eyeshadow, or lipstick. But the thing about local brands is that they’re made with our skin tone in mind. So, you’re bound to find something that complements your mestiza or morena skin!
Take a Look at the Ingredients and Formulation
Nowadays, it is easier to determine a product’s ingredients list even if you can’t personally inspect it. A quick scan through the label is all it takes for you to find out if it is something you can use or not.
What’s great about local brands is that they can produce quality makeup products at a budget-friendly price. Most of them even use natural and locally sourced ingredients!
Aside from its ingredients, another thing to look out for is whether the local brand is vegan and cruelty-free, meaning they don’t test on animals. These aren’t a requirement, but they will certainly help you rest easy knowing you’ve decided to support an ethical and responsible business.
Check Its Available Platforms
You could check the available platforms where the brand is being sold before you purchase them. Most local makeup brands are widely available on E-commerce sites like Lazada and Shopee. These sites are accessible to a lot of people, and you can always count on vouchers and discounts given during big sales like “11.11”.
This could save you money, however, this could also mean that they are likely to sell out fast. Plus, you want to make sure that you are purchasing from the official store lest you buy a counterfeit.
You could purchase from the local brand’s official website as well. Also, keep your eyes peeled for makeup bundles that aren’t available anywhere else. And if you’ve reached a certain amount, your shipping fees could be waived.
Browse Their Social Media Pages
If you want to know more about a makeup brand, you can check out their social media pages. This allows you to get an idea of what the brand is like, specifically with regard to how they deal with customers and the general feedback about them.
This way, you can get a feel of their bestseller products as well as any possible drawbacks about them. It also helps you get a glimpse of how their products would look like when applied, seeing as most of them repost customers’ pictures!
And if you’re unsure about which makeup item to get, know that you can also message them for product recommendations. This prevents you from regretting your purchase later on since you can’t exactly try them on.
10 Best Local Makeup Brands to Buy Online
Products | Image | Click to purchase | Key features | |
|---|---|---|---|---|
1 | Colourette Cosmetics | | Multi-Purpose Makeup for Every Filipino | |
2 | Ellana Mineral Cosmetics | | Makeup That’s Suitable for Sensitive Skin | |
3 | Human Nature | | Natural Beauty With a Heart | |
4 | blk Cosmetics | | Practical Makeup for Everyday Use | |
5 | Happy Skin | | Makeup for All Skin Types | |
6 | Filipinta Beauty | | A Brand Which Promotes Makeup and Culture | |
7 | Lip Pinas | | Wearable Lip Products for Your Day-to-Day Look | |
8 | Pink Sugar | | One-Stop-Shop for All Your Makeup Needs | |
9 | Careline | | Quality Makeup at an Affordable Price | |
10 | Scout Beauty | | Lippies That Are Paraben and Cruelty-Free |
Colourette Cosmetics
Multi-Purpose Makeup for Every Filipino
Founded by Nina Ellaine Dizon in 2015, Colourette initially started as one product with five shades. It has then progressed to the fan-favorite makeup brand it is today — one that promotes women empowerment, inclusivity, and diversity! And their goal is to offer products that will enhance one’s skin rather than conceal it.
Specializing in multi-purpose makeup, they offer wearable yet pigmented lip tints, lipsticks, and snap tints, all of which are versatile in their own right. You can even use them as eyeshadow and blush, perfect when you’re in the mood for a full glam look or a fresh-faced one that you can rock every day.
They also provide a wide range of shades that caters to every skin tone, so you’ll definitely find something for you! Plus, they use all-natural ingredients for makeup that look and feel good on your skin. If you’re after makeup that offers quality, practicality, and affordability, then you can’t go wrong with this brand!
Ellana Mineral Cosmetics
Makeup That’s Suitable for Sensitive Skin
In search of mineral makeup? Perhaps, Ellana Mineral Cosmetics is the brand for you! They are known for being the go-to mineral makeup store in the country. Their light-as-air foundation is a must-try as it is specifically formulated with gentle and ethically sourced ingredients.
This makes it ideal for those with sensitive skin, including pregnant women. The brand also takes it a step further by being conscious of their part in reducing waste by making use of sustainable packaging solutions. This is evident in their products as their makeup comes in environmentally-friendly paper sachets as well as refillable jars.
Natural Beauty With a Heart
If you’re on the hunt for natural products, look no further than Human Nature! Founded in 2007, they are considered one of the pioneers of local skincare and makeup. They are notable for producing high-quality products at affordable prices. The best part is that their makeup items contain at least 95% natural ingredients.
They offer a range of makeup products such as foundation, powder, and blush. But their lip products are one of their bestsellers, which are nourishing and provide a natural look that is perfect for daily use. What’s more, they partner with impoverished communities to uplift their quality of life. How’s that for beauty with a heart?
Practical Makeup for Everyday Use
Blk Cosmetics aims to promote uncomplicated beauty, and this is certainly evident in their lineup of products. The brand features no-frills, practical items that you can use every day, whether you are working from home or stepping out of the house. The best part is that their products come at an affordable price.
This is perfect if you’re looking for budget-friendly makeup without skimping on the quality. You also have quite the selection from lip products to eyeshadow palettes and even eyeliners. Moreover, their products are long-wearing and paraben-free. Who says quality makeup has to be expensive?
Makeup for All Skin Types
You might be more familiar with their lip products, but Happy Skin offers more than that. Since its inception in 2013, the brand has quickly reached cult-favorite status for their easy-to-use products that are great for your skin. It is designed with the goal of making women naturally beautiful while taking care of their skin.
This way, you can have makeup that makes you look good both inside and out. It is also made for all skin types, so you'll definitely find the right product for you. The brand has expanded to include foundation, brow products, and even skincare, so you’ll have lots of fun browsing their many offerings!
A Brand Which Promotes Makeup and Culture
Unleash your creativity with Filipinta Beauty’s eyeshadow palettes and lip products. Taken from the Filipino words “Filipina” and “pinta”, their name means “face paint for Filipinas." And their goal is to encourage Filipinas to embrace modern makeup while promoting our culture.
You’ll notice that they serve up aesthetically pleasing designs based on Philippine mythology and food. This makes each product feel like an artwork of its own. For instance, their eyeshadow palettes Sorbetes and Noche Buena are some of their best-selling products. Moreover, their makeup is mineral-based and cruelty-free!
Wearable Lip Products for Your Day-to-Day Look
Nowadays, the no-makeup-makeup look is on-trend and is more practical, given that we stay at home most of the time. One important aspect to nail that look is lip products. If you’re looking for wearable shades, then browse among Lip Pinas’ numerous lippies. One of their bestsellers is their Kulay Tinted Lip Balm line.
It is known for its moisturizing properties and highly pigmented formula that looks natural on the lips. It is perfect if you’re looking for an everyday lippie that you could use. Despite the name, the brand also offers brow products such as brow pomades and even brow soaps — perfect for a minimalist makeup look!
One-Stop-Shop for All Your Makeup Needs
If you’re looking for wearable makeup, Pink Sugar is your best bet! They offer quite the lineup with their assortment of eyeshadow palettes, brow products, and even foundations at a budget-friendly price. Their shades are mostly neutral, with the occasional hints of shimmer, so you can use them for your everyday makeup.
Their products are also noted to be rather pigmented and great for oily skin. They are perfect whether you are a beginner shopping for your kikay kit essentials or a beauty junkie looking for hidden gems. This is one brand where you can shop ‘til you drop without breaking the bank. Best of all, their makeup products are paraben and cruelty-free!
Quality Makeup at an Affordable Price
As one of the OG local makeup brands, this list wouldn’t be complete without Careline. They are known for churning out affordable yet quality makeup that caters to the Filipino youth. And they’re probably one of the first brands you ever bought when you first got into makeup.
They offer quite the range of products, too, from eyeshadow palettes to lipstick and blush. Each one comes in neutral shades that are easy to play with, giving you versatile looks. But their most talked-about product is actually their eyeliner, which gives a high color payoff. Not to mention, it is also long-lasting and waterproof!
Lippies That Are Paraben and Cruelty-Free
Scout Beauty offers affordable lip products that makeup newbies can easily use. They are multipurpose, long-lasting, and come in a wide range of finishes, whether you are looking for a wash of color or a highly pigmented one. They are also flattering for Filipina skin tones.
Among their products, their blush bomb is one to watch out for, particularly if you like applying minimalist makeup. It comes in a buildable cream to powder finish, perfect for everyday makeup. You will also love their formulation as it is paraben and cruelty-free!
Score These Makeup Finds for Less
One way to snag affordable makeup products is through drugstores. These stores carry hidden makeup gems just waiting to be discovered. They also prove that makeup doesn’t always have to be expensive. Check out the following links whether you’re looking for an eyeshadow palette, mascara, or foundation, among others.
10 Best Drugstore Eyeshadow Palettes in the Philippines 2022 | Buying Guide Reviewed by Beauty Professional
10 Best Drugstore Mascaras in the Philippines 2022 | Buying Guide Reviewed by Beauty Professional
10 Best Maybelline Products in the Philippines 2022 | Buying Guide Reviewed by Visual and Makeup Artist
Author: J. Cuizon
Editor: Aprille Jarcia
How We Chose and Ranked Our Product Recommendations
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
Top 5 Local Makeup Brands
No. 1: ｜Colourette Cosmetics
No. 2: ｜Ellana Mineral Cosmetics
No. 3: ｜Human Nature
No. 4: ｜blk Cosmetics
No. 5: ｜Happy Skin
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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