10 Best Hair Serums in the Philippines 2026 | Buying Guide Reviewed by Dermatologist
A bad hair day may lead to a bad day ー and we don’t want that! To ensure your hair looks its best, try using a hair serum. Hair serums are liquid-based hair treatments most commonly used to alleviate frizz and protect your hair from damage. It also helps you achieve smooth, silky, and healthy-looking hair that constant blow-drying and ironing takes away from you.
More than just shampooing and applying conditioner, your crowning glory deserves more care. Prepare to sport sleek and shiny locks whether inside the comfort of your home or outdoors, because in this article, we will give you a list of the best ones available in the Philippines as well as a buying guide with comments from dermatologist Dr. Katrina Habaluyas Luz!
Quick List - Top Hair Serums
Moringa-O2
Herbal Relaxing and Conditioning
Dr. Katrina Habaluyas Luz is the face behind Ask Your Derma. She is a board-certified dermatologist in Metro Manila. She is also an educator and digital creator on all things skin, hair, and nails. She is a Diplomate of the Philippine Dermatological Society and offers online video consultations. You can also catch her on her Instagram, Facebook, and YouTube channel.
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The expert oversees the Buying Guide only, and does not determine the products and services featured.
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The Difference Between Hair Serum and Hair Oil
While both hair serums and hair oils help manage frizz, hair serums are more geared towards protecting your hair from pollution, sunlight, heat from electrical styling equipment, and any other external factors that could damage your hair.
On the other hand, hair oils have more long-lasting effects as it hydrates the hair and nurtures your hair to reduce split ends and avoid breakage.
There is actually no standardized definition of what a hair serum is. Generally speaking, hair serums are typically silicone-based products that aim to protect the hair from the external environment (heat from the sun and styling, too!). On the other hand, hair oils are more geared towards addressing hair damage and/or breakage.
How to Choose a Hair Serum – Buying Guide
Here are some key points to consider:
- Know what ingredients are best for your hair type.
- Identify the type of serum your hair needs.
- Consider choosing a hair serum made of minimal ingredients.
For more detailed information, read through our buying guide below.
Know What Ingredients Are Best for Your Hair Type
People have different hair typesーsome even require greater care than others. Whether you have curly, thick, or colored hair, it is important to know what proper hair care routine is for you. Knowing this will help you not waste your money on a hair serum that won't work well with your tresses.
Argan and Moroccan Oils Are Best for Thick Hair
An important thing to consider for people with thick hair is hydration. Hair serums infused with argan or Moroccan oils help with taming your hair and giving it some shine. There are also other plant-based oils that help with moisturizing, such as olive, sunflower, or rose oils, so make sure you look for those.
Argan oil is prepared from the fruits of argan trees (Argania spinosa), which have been found to have hair protective effects. Interestingly, a study by Faria, et al. entitled Hair Protective Effect of Argan Oil (Argania spinosa Kernel Oil) and Cupuassu Butter (Theobroma grandiflorum Seed Butter) Post Treatment with Hair Dye showed that the addition of argan oil reduced the protein loss in hair.
Serums With Plant-Based Oils Work Well With Dry Hair
People with dry hair require intense moisture on their locks. Plant-based oils help moisturize your hair without that heavy, somewhat greasy feeling. You can also let it sit in your hair overnight for a more nourished hair the day after. Try looking for those infused with jojoba, argan, and coconut oil in your hair serum.
Dry hair is prone to brittleness and/or hair breakage. Hair oils can help restore moisture into those locks. Jojoba oil is a safe and natural emollient with many benefits not only for the hair but the skin too!
Curly Hair Needs Intense Moisture
Curly hair needs extra, extra care. In order to keep your curls bouncy and lively, choose serums that contain hydrating and moisturizing oils such as jojoba, almond, or marula oil. Coconut and castor oils also help give curly hair more definition and more volume, so you can flaunt those curls anytime and anywhere.
Castor oil is a good choice for the hair as its fatty acid content conditions and increases shine. While castor oil has gotten a reputation for thickening and/or increasing hair growth, more studies are needed to substantiate these claims.
Go for Lightweight Formulas if You Have Colored and Chemically Treated Hair
You don’t want to stress your hair more by adding in more chemicals, so lightweight hair serums are perfect for your colored or chemically treated hair. Those which are infused with oils like jojoba, argan, or coconut oil are preferable, along with green tea extracts, to facilitate hair growth at the same time.
Lightweight formulas are also a good choice, especially if the problem areas are just the tips of the hair strands. This lessens the chances of the product weighing down your hair.
Identify the Type of Serum Your Hair Needs
Apart from considering which serums suits your hair type the best, it is also important to know what your hair needs. Damage can occur when you constantly blow dry and style your hair with electrical styling tools or color your hair frequently. Thus, you need to know what serum would protect your hair from these stressors.
Oil-Based Serums Help With Moisturizing Hair
If you frequently blow-dry or straighten your hair with a hair straightener, your hair might get brittle and rough over time. Using serums containing natural oils will help hydrate your hair, as well as retain your hair's smoothness. Moreover, these can help with revitalizing your hair's overall health.
Oil-based serums can help lock in existing moisture in the hair and prevent it from drying out.
Protein-Rich Serums Prevent Further Breakage
Frequent hair coloring causes hair to be porous and to shed easily. If you are experiencing these, hair serums that are rich in protein will help tame your hair and make it stronger and silkier. An ingredient such as keratin is one thing to look for if your hair is stripped off of proteins.
Fun fact! Did you know that the hair is primarily made up of a protein called keratin? Yes, this is the rationale behind protein-rich serums. But as to how much of it is actually absorbed into those hair strands has yet to be determined in clinical studies.
Consider Choosing a Hair Serum Made of Minimal Ingredients
When choosing hair serums, try to go for ones that contain minimal ingredients. Hair serums containing preservatives, alcohol, or other chemicals like styrene, resorcinol, dioxane, and acetaldehyde may give off a pleasant smell, but they’ll just dry your hair more.
Silicone works as a protective seal for your hair, but it lessens the ability of your hair to lock in moisture. Those containing plant-derived oils tend to be healthier and give your hair more nutrients.
Remember, simple is key. The fewer ingredients, the better, as there's less chance of developing a bad reaction to any of the component ingredients in that product. As long as the product has its key ingredient that addresses your hair concern, then you're good to go!
10 Best Hair Serums to Buy Online
Products | Image | Click to purchase | Key features | Details | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Formulation | Hair Type Suitability | Moisturizing Strength | Ingredient Simplicity | Chemical-Free | Key Ingredients | Net Weight | |||||
1 | Human Nature 100% Natural Smoothing & Nourishing Hair Serum | | Naturally Nourishing and Frizz-Free Hair | Oil-Based, Lightweight | All Hair Types | Medium | Broccoli Oil、Sunflower Oil、Avocado Oil、Soybean Oil | 50 mL | |||
2 | mise en scène Perfect Serum Watery | | Lightweight Shine With Hydration | Oil-Based, Lightweight, Watery | Normal, Fine, Oily | Light | Argan Oil, Camellia Oil, Silicones | 80 mL | |||
3 | d'Alba Repairing Hair Oil Serum | | Deep Repair and Nourishment | Oil-Based, Lightweight | Brittle, Dry, Damaged | Intense | Argan Oil, White Truffle Extract, Calendula Flower Extract | 75 mL | |||
4 | Moringa-O2 Herbal Hair Relaxing Serum with Argan Oil Leave-on Conditioner | | Herbal Relaxing and Conditioning | Oil-Based, Lightweight | Thick, Dry, Curly, Normal | Medium | Moringa Oil, Argan Oil | 55 mL | |||
5 | Luxe Organix Scalp Therapy Anti-Hair Fall Energizing Hair Serum | | Scalp Care and Hair Fall Support | Oil-Based, Lightweight | Normal, Falling, Thin | Light | Caffeine, Ginseng Extract, Biotin | 80 mL | |||
6 | TRESemmé Keratin Smooth Shine Serum | | Frizz Control With Keratin Shine | Lightweight, Silicone-Based | Dry, Frizzy, Normal | Light, Medium | Silicones, Keratin | 97 mL | |||
7 | Dove Peptide Bond Repair Hair Serum + Oil Spray | | Repair and Lightweight Nourishment | Oil-Based, Lightweight | Brittle, Colored/Chemically-Treated, Damaged | Medium | Peptides, Oils | 77 mL | |||
8 | Bremod Hair Protecting Serum | | Your Hair’s Best Defense and Glow | Oil-Based, Lightweight | Colored/Chemically-Treated, Sensitized, Damaged | Medium | Coconut Oil, Natural Extracts | 150 mL | |||
9 | Pantene Daily Serum Treatment | | Daily Shine and Damage Repair | Lightweight, Silicone-Based | Normal, Dry, Damaged | Light, Medium | Pro Vitamin B5, Silicones | 180 mL | |||
10 | Vitress Keratin Shine Hair Serum | | Keratin-Infused Smoothness and Shine | Lightweight, Silicone-Based | All Hair Types | Light | Silicones, Keratin | 30 mL | |||
Human Nature100% Natural Smoothing & Nourishing Hair Serum
Naturally Nourishing and Frizz-Free Hair
- 100% natural formula, no harsh chemicals
- Shields hair from heat, pollution, daily stress
- Tames frizz, smooths, and detangles
- Boosts shine, keeps hair soft and light
Reviews mention:
The serum’s lightweight, non-greasy texture quickly controls frizz while adding a natural shine that doesn’t weigh hair down. A nourishing blend of soybean, sunflower, and broccoli seed oils visibly restores softness and overall hair health. It is also appreciated as a gentle alternative to silicone-based serums, with some users noting a reduction in dandruff. The pleasant, mild aroma and eco-conscious ingredients often stand out, though occasional heaviness may occur if applied excessively.
| Formulation | Oil-Based, Lightweight |
|---|---|
| Hair Type Suitability | All Hair Types |
| Moisturizing Strength | Medium |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Broccoli Oil、Sunflower Oil、Avocado Oil、Soybean Oil |
| Net Weight | 50 mL |
Lightweight Shine With Hydration
- Lightweight formula, ideal for fine or oily hair
- Hydrates without weighing hair down
- Adds vibrant shine and smoothness
- Controls frizz and flyaways for manageable hair
Reviews mention:
Users love its fresh, non-greasy feel that adds shine without heaviness, making it perfect for humid climates. It hydrates hair lightly while effectively controlling flyaways, though some find it less moisturizing for very dry hair. The serum's fast absorption and subtle scent also receive positive remarks, making it a favorite for daily use.
| Formulation | Oil-Based, Lightweight, Watery |
|---|---|
| Hair Type Suitability | Normal, Fine, Oily |
| Moisturizing Strength | Light |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Argan Oil, Camellia Oil, Silicones |
| Net Weight | 80 mL |
Deep Repair and Nourishment
- Repairs damaged, dry hair with nourishing oils
- Lightweight yet deeply moisturizing
- Reduces split ends and hair breakage
- Leaves hair silky and manageable
Reviews mention:
Reviewed as a highly effective reparative serum, users commend its ability to restore softness and reduce breakage. Its pleasant fragrance and light texture make it easy to apply without weighing hair down. Some highlight visible improvement in damaged strands and a smoother overall feel after consistent use.
| Formulation | Oil-Based, Lightweight |
|---|---|
| Hair Type Suitability | Brittle, Dry, Damaged |
| Moisturizing Strength | Intense |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Argan Oil, White Truffle Extract, Calendula Flower Extract |
| Net Weight | 75 mL |
Moringa-O2Herbal Hair Relaxing Serum with Argan Oil Leave-on Conditioner
Herbal Relaxing and Conditioning
- Herbal formula with moringa and argan oils
- Smooths and relaxes hair texture
- Nourishes and protects hair from damage
- Leaves hair soft and shiny
Reviews mention:
Favored for its use of natural ingredients, customers find it smoothening for thick or frizzy hair while enhancing softness. It gives hair a manageable texture and shine with a light herbal aroma. A few note it leaves hair easier to style and feel less tangled after use.
| Formulation | Oil-Based, Lightweight |
|---|---|
| Hair Type Suitability | Thick, Dry, Curly, Normal |
| Moisturizing Strength | Medium |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Moringa Oil, Argan Oil |
| Net Weight | 55 mL |
Luxe OrganixScalp Therapy Anti-Hair Fall Energizing Hair Serum
Scalp Care and Hair Fall Support
- Energizes scalp to reduce hair fall
- Strengthens hair from the roots
- Hydrates scalp and soothes irritation
- Lightweight, non-greasy formula
Reviews mention:
Many users see a decrease in hair fall and report improved scalp comfort. The serum's lightweight feel and refreshing scent are often highlighted. Some mention increased hair strength and less scalp irritation, though visible hair regrowth may take longer to notice.
| Formulation | Oil-Based, Lightweight |
|---|---|
| Hair Type Suitability | Normal, Falling, Thin |
| Moisturizing Strength | Light |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Caffeine, Ginseng Extract, Biotin |
| Net Weight | 80 mL |
Frizz Control With Keratin Shine
- Keratin-infused formula for smoothness
- Controls frizz and flyaways all day
- Adds lasting shine and softness
- Safe for heat styling protection
Reviews mention:
Consumers appreciate its strong frizz control and smooth finish, which lasts throughout the day. The serum’s shine-enhancing effect receives positive feedback, though overuse can cause slight greasiness. It is praised for protecting hair from heat damage during styling.
| Formulation | Lightweight, Silicone-Based |
|---|---|
| Hair Type Suitability | Dry, Frizzy, Normal |
| Moisturizing Strength | Light, Medium |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Silicones, Keratin |
| Net Weight | 97 mL |
Repair and Lightweight Nourishment
- Peptide technology repairs damaged hair bonds
- Lightweight oil spray for easy application
- Reduces damage from heat styling
- Adds smoothness and shine
Reviews mention:
Users find the peptide repair technology effective for strengthening brittle hair and restoring smoothness. The convenient spray form is praised for even application. While some seek more intense moisture for very dry hair, most appreciate the product’s ability to reduce heat damage and enhance manageability.
| Formulation | Oil-Based, Lightweight |
|---|---|
| Hair Type Suitability | Brittle, Colored/Chemically-Treated, Damaged |
| Moisturizing Strength | Medium |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Peptides, Oils |
| Net Weight | 77 mL |
Your Hair’s Best Defense and Glow
- Locks in color pigment
- Prevent damage from sun exposure
- Contains jojoba essence and active ion fiber
- Controls frizz and smooths flyaways
- Does not weigh hair down
Reviews mention:
The spray nozzle delivers a fine mist for even application without heaviness or greasiness. Versatile use for blow drying, straightening, and post-color treatment. Some users may find the scent or ingredients like DMDM hydantoin concerning if sensitive, though no major irritation reported.
| Formulation | Oil-Based, Lightweight |
|---|---|
| Hair Type Suitability | Colored/Chemically-Treated, Sensitized, Damaged |
| Moisturizing Strength | Medium |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Coconut Oil, Natural Extracts |
| Net Weight | 150 mL |
Daily Shine and Damage Repair
- Daily serum for shine enhancement
- Repairs hair damage over time
- Controls frizz and split ends
- Lightweight non-oily formula
Reviews mention:
Many enjoy its ability to add shine and tame frizz with regular use. It pairs well with other Pantene products for comprehensive care. A few users find the scent strong but overall it is praised for daily protection and hair smoothness.
| Formulation | Lightweight, Silicone-Based |
|---|---|
| Hair Type Suitability | Normal, Dry, Damaged |
| Moisturizing Strength | Light, Medium |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Pro Vitamin B5, Silicones |
| Net Weight | 180 mL |
Keratin-Infused Smoothness and Shine
- Keratin formula for strengthening hair
- Adds long-lasting shine and smoothness
- Controls frizz and softens hair
- Lightweight and non-greasy
Reviews mention:
Users highlight its shine-boosting and frizz-reducing benefits for daily use. The serum is appreciated for its light texture and ability to leave hair soft without heaviness. Some wish for improved hydration, but it remains popular for maintaining smooth, manageable hair.
| Formulation | Lightweight, Silicone-Based |
|---|---|
| Hair Type Suitability | All Hair Types |
| Moisturizing Strength | Light |
| Ingredient Simplicity | |
| Chemical-Free | |
| Key Ingredients | Silicones, Keratin |
| Net Weight | 30 mL |
Frequently Asked Questions
Below are some of the most asked questions on the web answered by Dr. Katrina!
How Much Hair Serum Should I Apply?
Just 2-3 drops of hair serum would be enough. This is just enough to gently coat the hair strands from the tips up.
How Often to Can I Apply Hair Serum?
Serums can be used as needed before (as it acts as a heat protectant) and even after styling. Remember though, you'd want to keep styling to a minimum, especially if you use heat, to prevent hair damage
If I Have Oily Hair, Should I Still Use Hair Serum?
Yes. The key would be in choosing the right serum and/or formulation. Typically, a lightweight serum would be a good choice for oily hair.
How to Use Hair Serums
You might probably think that applying a hair serum is the same as applying shampoo or conditioner on your hair, but it most definitely is not. Here are some tips from Redken and SkinKraft on how to properly apply hair serums.
Tips:
- To apply a hair serum, make sure your hair is damp. Not too wet, but also not when it's all dried out.
- Putting 2-3 drops is enough so that your hair won't feel too greasy. Apply this to your hair very gently, working from the ends up to the middle.
- However, avoid applying it on your scalp, especially for those that are not specified to work on it.
- Style hair as you like.
- One of the misconceptions in applying hair serum is applying it on unwashed hair. Not only could it make your unwashed hair greasier, but hair serum also works best on clean, washed hair. This way, hair serum could protect your hair better from environmental stressors.
Hair serums are meant to be applied to washed hair! Remember, they're meant to protect the hair from the harmful external environment not lock in the oil and dirt into those locks.
Level Up Your Hair Care Game
Your hair is dubbed as your "crowning glory" for a reason. Check out these links to level up your hair care routine!
Author: Maureen Kate Basa
Editor: J. Cuizon
How We Chose and Ranked Our Product Recommendations
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
Top 5 Hair Serums
No. 1: Human Nature｜100% Natural Smoothing & Nourishing Hair Serum
No. 2: mise en scène｜Perfect Serum Watery
No. 3: d'Alba｜Repairing Hair Oil Serum
No. 4: Moringa-O2｜Herbal Hair Relaxing Serum with Argan Oil Leave-on Conditioner
No. 5: Luxe Organix｜Scalp Therapy Anti-Hair Fall Energizing Hair Serum
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.