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  4. 10 Best Purple Shampoos in the Philippines 2023 | Buying Guide Reviewed By Dermatologist
  • 10 Best Purple Shampoos in the Philippines 2023 | Buying Guide Reviewed By Dermatologist 1
  • 10 Best Purple Shampoos in the Philippines 2023 | Buying Guide Reviewed By Dermatologist 2
  • 10 Best Purple Shampoos in the Philippines 2023 | Buying Guide Reviewed By Dermatologist 3
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  • 10 Best Purple Shampoos in the Philippines 2023 | Buying Guide Reviewed By Dermatologist 5

10 Best Purple Shampoos in the Philippines 2023 | Buying Guide Reviewed By Dermatologist

Purple shampoos retain your hair color by neutralizing unwanted yellow undertones, keeping your fresh salon hue intact. Whether your hair is bleached or pigmented blonde, platinum, ash, or silver, these colors tend to fade over time, allowing brassy tones to resurface.


Popular brands like L'Oreal, Kérastase, and TRESemmé offer purple shampoos that not only eliminate yellow tones but also contain ingredients to prevent dryness and further damage. We have curated a list of the best purple shampoos in the Philippines and provided a buying guide to help you choose the right product. Additionally, we have invited board-certified dermatologist Dr. Maria Elinor Grace "Meg" Sison to share her insights and tips in our buying guide section!

Last updated 07/14/2023
Dr. Meg Sison
Expert
Dermatologist
Dr. Meg Sison

Dr. Sison is a board-certified dermatologist who practices in the Philippines and sees both medical and cosmetic dermatological cases on skin, hair, and nails.

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Rica Victoriano
Guide
Writer and Editor
Rica Victoriano

Rica is a writer and editor for mybest PH who first joined the team in October 2020. She mostly writes lifestyle titles, especially ones that tap into fashion, beauty, food, arts, and hobbies. Though she's someone who dabbles in whatever sparks her interest, Rica spends most of her free time fangirling, watching races, and playing with her dogs.

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The expert oversees the Buying Guide only, and does not determine the products and services featured.

Table of Contents

Benefits of Purple Shampoo

Benefits of Purple Shampoo

Purple shampoos can offer specific benefits for different hair color types. Here's how purple shampoo can benefit each hair color:


  • Neutralizes brassiness and enhances cool tones in blonde hair:
Purple shampoo deposits violet pigments to help eliminate the brassiness that can appear in blonde hair over time due to oxidation, sunlight exposure, or mineral buildup. As a result, it lets you maintain your cool tones longer.

  • Counter yellow tones in platinum/silver/gray hair:
Purple shampoo can help prevent your hair from turning dingy by neutralizing the yellow or brassy tones, giving your dyed hair a more silver or cool-toned appearance.

  • Tones down brassy highlighted or balayage hair:
Purple shampoo can be used on highlighted or balayage hair to tone down any unwanted warm or brassy tones, prolonging the vibrancy of the lighter portions of your hair.

  • Balances the contrast of brown hair with blonde highlights:
If you have brown hair with blonde highlights, purple shampoo can help balance the contrast between your hair's darker and lighter portions by neutralizing brassy tones in the blonde sections.
Dr. Meg Sison
DermatologistDr. Meg Sison

Purple shampoos contain small molecules of purple dye that help neutralize the unwanted brassiness and yellow tones in blonde hair, making it last longer in between salon appointments. The purple color varies from different intensities. The darker the shade, the more potent the shampoo.

How to Choose a Purple Shampoo - Buying Guide

To get the most out of your purple shampoo, it's important to pay attention to its formulation and ingredients to ensure that it can address post-bleaching effects and help maintain your dyed hair's hue and vibrancy. Continue reading to learn more!

1

Get a Deeper Shade of Purple to Remove Brassiness Effectively

Get a Deeper Shade of Purple to Remove Brassiness Effectively

Purple shampoos come in a range of shades, with some appearing lighter and more translucent while others are dark and opaque. It is advisable to opt for formulas that have deeper shades of purple, as these darker purple formulas contain richer pigments that effectively counteract undesirable yellow tones.

Based on color theory, purple sits opposite yellow. Thus, the more purple the formula is, the better it can neutralize brassy hair. In line with this, it is helpful to examine the images provided on the product page or listing to determine the shade of purple in each shampoo. You can also refer to customer reviews.

Dr. Meg Sison
DermatologistDr. Meg Sison

Purple shampoos come in many different shades of purple. The darker the hue, the more potent the shampoo. Choosing the intensity of the purple color in your shampoo depends on how light or how dark your hair color is.

2

Consider a Sulfate-Free Shampoo That Won’t Strip Your Hair of its Color

Consider a Sulfate-Free Shampoo That Won’t Strip Your Hair of its Color

While sulfates are effective at removing dirt, oils, and product buildup from the hair, they can also wash away hair color molecules in the process, which can cause your dyed hair to fade more quickly. Moreover, sulfates can potentially strip off your scalp's natural moisture, which is especially problematic for those with bleached or colored hair since dryness can make color-treated hair appear frizzy, dull, and lackluster.

Dr. Meg Sison
DermatologistDr. Meg Sison

Sulfate-free shampoos can also have drying anionic surfactants like c14-16 olefin sulfonate which has the same drying effect as sodium lauryl sulfate (SLS). Look for shampoos with milder surfactants (amphoteric or non-ionic) such as sodium lauryl sulfoacetate, laureth-5 carboxylic acid, or disodium lauryl sulfosuccinate for treated or colored hair.

3

Choose a Purple Shampoo With Moisturizing Ingredients to Combat Post-bleaching Dryness

Choose a Purple Shampoo With Moisturizing Ingredients to Combat Post-bleaching Dryness

To maintain bleached hair, you must put in almost twice the effort you exert compared to dealing with your natural hair color. Hence, it will be the best idea to go for a purple shampoo that maintains the hue of your colored hair and contains good-for-your-locks ingredients at the same time.

Since bleaching can cause dryness and frizziness, getting a purple shampoo with moisturizing ingredients like coconut oil, jojoba oil, and other natural extracts is helpful. Coconut oil can help restore moisture and strengthen the hair, countering post-bleaching effects, while Jojoba oil can coat the outer portion of the hair and lock in moisture.

Dr. Meg Sison
DermatologistDr. Meg Sison

Coconut oil is able to penetrate inside the hair shaft because of its high affinity for hair proteins, low molecular weight, and straight linear chain. This makes it a great ingredient in hair care products.


Jojoba oil moisturizes the hair, adds nutrients, and stimulates the scalp. Hyaluronic acid is a humectant that attracts water from the atmosphere but it has no affinity for hair proteins. Studies on the use of hyaluronic acid for hair combined it with other conditioning agents but there was no comparison of these complexes with existing formulas available in the market.

4

Check the Shampoo’s Usage Recommendation to Avoid Overtreating Your Hair

Check the Shampoo’s Usage Recommendation to Avoid Overtreating Your Hair

Not all purple shampoos are created equal. Some are formulated with milder concentrations of purple pigments, making them suitable for regular use. However, others can lead to over-toning if used excessively, resulting in a purple hue in your hair. That's why it's crucial to carefully review the shampoo's recommended usage guidelines.

Dr. Meg Sison
DermatologistDr. Meg Sison

It's important to use the product correctly according to the directions on the shampoo bottle. Some purple shampoos can be used more often, while others are stronger and could turn your hair purple if you use them too often.

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10 Best Purple Shampoos to Buy Online

The products we introduce below were carefully curated by the mybest team, from the best-sellers of E-commerce sites like Lazada, and using the points mentioned in our detailed and thoroughly researched buying guide.
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Key features
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Shade
Sulfate-Free
Key Ingredients
Usage Recommendation
1

L'Oréal Paris

Ever Pure Brass Toning Purple Shampoo

L'Oréal Paris Ever Pure Brass Toning Purple Shampoo 1枚目

From ₱363

Low Mid

A Formulation of Hibiscus and Purple Dye to Boost Blonde Tones

Dark Purple

unknown

Hibiscus Extracts

2-3 Times a Week

2

Olaplex

4P Blonde Enhancer™ Toner Shampoo

Olaplex 4P Blonde Enhancer™ Toner Shampoo 1枚目

From ₱1,088.01

Mid

Repairs and Hydrates From Root to Tip for Healthier Dyed Hair

Dark Purple

unknown

Glycerin

2-3 Times a Week

3

Kérastase

Blond Absolu Purple Shampoo

Kérastase  Blond Absolu Purple Shampoo 1枚目

From ₱1,543

High Mid

Hyaluronic Acid-Infused Shampoo for Damage-Free Locks

Dark Purple

unknown

Hyaluronic Acid, Edelweiss Flower , Ultra Violet Neutralizers

2-3 Times a Week

4

Aveda

Blonde Revival Purple Toning Shampoo

Aveda Blonde Revival Purple Toning Shampoo 1枚目

From ₱1,900

High Mid

A Cruelty-Free Formula That Restores Hair's Color, Softness, and Smoothness

Dark Purple

unknown

Acai, Passionfruit OIl

Not Specified

5

Davines

Alchemic Shampoo in Silver

Davines Alchemic Shampoo in Silver 1枚目

From ₱1,300

High Mid

Gentle Solution to Brighten Cool and Metallic Tones

Dark Purple

unknown

Glycerin

Not Specified

6

L'Oreal Paris

Serie Expert Silver Anti-Brass Purple Toning Shampoo

L'Oreal Paris Serie Expert Silver Anti-Brass Purple Toning Shampoo 1枚目

From ₱1,090

Mid

A Toning Shampoo That Also Nourishes Your Hair Fiber for Stronger and Shinier Hair

Dark Purple

unknown

Magnesium

Not Specified

7

Bed Head by TIGI

Dumb Blonde Purple Toning Shampoo

Bed Head by TIGI Dumb Blonde Purple Toning Shampoo 1枚目

From ₱1,049

Mid

Brightens Blonde Tones and Tames Frizz at the Same Time

Dark Purple

unknown

Polyquaternium 10

Once a Week

8

Luxe Organix

Bye Brass Purple Shampoo

Luxe Organix	 Bye Brass Purple Shampoo  1枚目

From ₱179

Low

Affordable Purple Shampoo to Maintain Blonde, Platinum, or Highlighted Hair

Dark Purple

unknown

Argan Oil, Jojoba Oil, Vitamin E

Not Specified

9

BeachBorn

Classy Not Brassy Purple Shampoo

BeachBorn Classy Not Brassy Purple Shampoo 1枚目

From ₱350

Low Mid

A Mild and All-Natural Formula for Reducing Brassy Tones

Dark Purple

unknown

Tea Tree Oil, Lavender, Pro Vitamin B5

unknown

10

TRESemmé

Blonde Brilliance Shampoo

TRESemmé Blonde Brilliance Shampoo 1枚目

From ₱352

Low Mid

Preserves the Sheen and Strength of Your Blonde Hair

Dark Purple

unknown

Jojoba Oil

Appropriate for Regular Use

If you don't see the product you're looking for, you can request that it be listed.
No.1

L'Oréal ParisEver Pure Brass Toning Purple Shampoo

Ever Pure Brass Toning Purple Shampoo Image 1
Source:lorealparis.com.ph
Ever Pure Brass Toning Purple Shampoo Image 2
Source:shopee.ph
Reference price
From ₱363
Low Mid
Reference price
From ₱363
Low Mid

A Formulation of Hibiscus and Purple Dye to Boost Blonde Tones

Ever Pure Brass Toning Purple Shampoo is specially crafted for those with color-treated, blonde, bleached, highlighted brown, or silver hair. It boasts a sulfate-free formula that incorporates purple pigments. These color particles deeply penetrate the strands, effectively counteracting any undesirable brassy yellow or orange undertones.

Enriched with the nourishing properties of hibiscus along with the purple dye, these enhance and maintain the hair's color and vibrancy. While some users praise this shampoo's toning efficacy, a few have reported no noticeable change. However, many others have experienced significant improvements, appreciating its capacity to combat brassy tones effectively.

ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsHibiscus Extracts
Usage Recommendation2-3 Times a Week
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No.2

Olaplex4P Blonde Enhancer™ Toner Shampoo

Reference price
From ₱1,088.01
Mid

Repairs and Hydrates From Root to Tip for Healthier Dyed Hair

This toner shampoo by Olaplex is your ultimate solution for maintaining vibrant, salon-worthy blonde hair. This highly concentrated formula strengthens and hydrates hair from root to tip while neutralizing unwanted brassiness. Its powerful ingredient, Bis-Aminopropyl Diglycol Dimaleate, also repairs the hair's broken bonds, making your locks healthier and more resilient.

Perfect for those with blonde, highlighted, or bleached hair, this shampoo revitalizes your hair's vibrance. However, it's important to note that the formula is highly pigmented, so caution should be exercised to avoid over-toning when used excessively. Additionally, while it offers nourishment, it's not meant to replace your regular shampoo.
ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsGlycerin
Usage Recommendation2-3 Times a Week
No.3

Kérastase Blond Absolu Purple Shampoo

Reference price
From ₱1,543
High Mid

Hyaluronic Acid-Infused Shampoo for Damage-Free Locks

There's probably no worse combination than having brassy and damaged hair, but luckily, Kérastase has the solution with this purple shampoo. Packed with ultraviolet neutralizers, it swiftly neutralizes brass and yellow undertones, allowing your hair's cool hues to remain vibrant for longer.

Thanks to its hyaluronic acid content, it also works wonders in restoring your hair's natural shine and hydration. Additionally, it is infused with edelweiss flower extract, which acts as a protective shield against daily damage caused by pollution and oxidation. It is no wonder countless reviewers have raved about this purple shampoo, considering it one of the best options available.

ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsHyaluronic Acid, Edelweiss Flower , Ultra Violet Neutralizers
Usage Recommendation2-3 Times a Week
No.4

AvedaBlonde Revival Purple Toning Shampoo

Reference price
From ₱1,900
High Mid

A Cruelty-Free Formula That Restores Hair's Color, Softness, and Smoothness

Revive the look of salon-fresh bleached hair with Aveda's Blonde Revival Purple Toning Shampoo. This gentle formula is free of sulfates, silicones, parabens, and synthetic fragrances, yet it boasts a triple-action system that delivers vibrant and softer hair after a single use.

With an impressive eight times more purple toning pigments, this shampoo effectively neutralizes unwanted brassy or yellow tones. Furthermore, the infusion of passionfruit and açaí oil works hand-in-hand to nourish, hydrate, and condition the hair, bringing back its softness and smoothness.

ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsAcai, Passionfruit OIl
Usage RecommendationNot Specified
No.5

DavinesAlchemic Shampoo in Silver

Alchemic Shampoo in Silver Image 1
Source:hairmnl.com
Alchemic Shampoo in Silver Image 2
Source:ecolone.com
Reference price
From ₱1,300
High Mid
Reference price
From ₱1,300
High Mid

Gentle Solution to Brighten Cool and Metallic Tones

Maintain the vibrancy of your dyed hair with Davines purple shampoo. Whether you're rocking pastel blue or metallic lilac hair, this formula is designed to intensify and brighten cool tones. Enriched with vitamin B, it also provides strong moisturizing power for pre-lightened hair. For optimal results, follow up with the Davines Alchemic Conditioner.

Reviewers appreciate the gentle formulation of this shampoo, as it is free from silicones, sulfates, and parabens that may have long-term harmful effects. Many of them also said it does not leave a dry feeling on the hair post-washing. Those with silver hair were also able to combat yellowing with this shampoo.

ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsGlycerin
Usage RecommendationNot Specified
No.6

L'Oreal ParisSerie Expert Silver Anti-Brass Purple Toning Shampoo

Reference price
From ₱1,090
Mid

A Toning Shampoo That Also Nourishes Your Hair Fiber for Stronger and Shinier Hair

L'Oreal, a leader in hair care, presents this toning shampoo with deep blue and purple pigments. These pigments act as anti-yellowing agents, effectively eliminating stubborn orange hues and brassy yellow tones to enhance the beauty of your ash, blonde, silver, or white hair.

This purple shampoo also goes beyond toning, as it has a gloss-protect system enriched with magnesium. It envelops each hair strand, leaving a soft, vibrant, shiny appearance reminiscent of a salon-fresh look. The formulation also includes amino acids like aspartic acid, glycine, arginine, and glutamic acid, which contribute to healthy hair growth and stronger hair follicles.

ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsMagnesium
Usage RecommendationNot Specified
No.7

Bed Head by TIGIDumb Blonde Purple Toning Shampoo

Reference price
From ₱1,049
Mid

Brightens Blonde Tones and Tames Frizz at the Same Time

Bed Head by TIGI Dumb Blonde Purple Toning Shampoo is specifically crafted for blonde hair, serving as a rejuvenating and corrective hair treatment. It contains purple toning pigments that effectively counter brassy undertones in blonde hair, elevating the cool and vibrant hues.

What sets this shampoo apart is its inclusion of dimethiconol, a key ingredient that imparts a brilliant shine to even the most fragile hair. Additionally, it helps to tame frizz, leaving your blonde hair not only vibrant but also manageable. Customers love how it neutralizes brassy tones and enhances the cool shades of blonde hair.

ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsPolyquaternium 10
Usage RecommendationOnce a Week
No.8

Luxe Organix Bye Brass Purple Shampoo

Reference price
From ₱179
Low

Affordable Purple Shampoo to Maintain Blonde, Platinum, or Highlighted Hair

Luxe Organix Bye Brass Purple Shampoo is a must-have for maintaining flawless color-treated blonde, platinum, or highlighted hair. It is specifically formulated to remove brassiness and yellow undertones, ensuring your hair retains its vibrant cool tones. Enriched with argan oil, jojoba oil, and vitamin E, it not only eliminates unwanted brassiness but also provides essential nourishment and hydration.

Furthermore, it is the perfect choice for individuals looking to maintain their color-treated hair without breaking the bank. However, it's important to note that some reviewers said the shampoo lathers poorly, requiring you to use more. Additionally, due to its deep purple shade, it has the potential to stain surfaces, so care should be taken during application.
ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsArgan Oil, Jojoba Oil, Vitamin E
Usage RecommendationNot Specified
No.9

BeachBornClassy Not Brassy Purple Shampoo

Reference price
From ₱350
Low Mid

A Mild and All-Natural Formula for Reducing Brassy Tones

BeachBorn's purple shampoo is a game-changer for eliminating brassy strands and extending the life of dyed hair sans the harmful chemicals. It stands out as the first locally made option in the Philippines, featuring an all-natural, sulfate-free, and paraben-free formula infused with tea tree oil, lavender, and Pro-vitamin B5 for hydrating and repairing your hair.

This purple shampoo effectively neutralizes unwanted orange hues commonly found in light-color-treated hair. However, note that some reviewers have pointed out that it can cause dryness, so it's recommended to use it in combination with the Classy Not Brassy Purple Conditioner or Guiltless Conditioning Bar.

ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsTea Tree Oil, Lavender, Pro Vitamin B5
Usage Recommendationunknown
No.10

TRESemméBlonde Brilliance Shampoo

Reference price
From ₱352
Low Mid

Preserves the Sheen and Strength of Your Blonde Hair

To keep your blonde locks looking glossy and lustrous, you can incorporate this TRESemmé Blonde Brilliance purple shampoo into your hair-care routine. Aside from eliminating brassy hues and retaining your shade of blonde, it also deeply nourishes your hair strands, allowing you to flaunt that smooth and healthy hair.

This hair-repair effect is achieved through the purple shampoo's jojoba oil content. Jojoba oil is a plant-derived ingredient known to strengthen and lock moisture in your hair, keeping it durable and lustrous at the same time. Contrary to other purple shampoos, this one is on the affordable side and is appropriate for daily use with the conditioner for best results.

ShadeDark Purple
Sulfate-Freeunknown
Key IngredientsJojoba Oil
Usage RecommendationAppropriate for Regular Use

Frequently Asked Questions Answered By Dr. Meg Sison

We've listed down the best purple shampoos from different brands such as TRESemmé, L'Oreal Paris, and Kérastase to name a few. At this point, you might already have a product in mind. Now, Dr. Meg Sison will be providing some insight and answers to questions regarding the proper usage of your chosen purple shampoo. 

When Is It Best to Use Purple Shampoo After Bleaching the Hair?

It is recommended to alternate between moisture and protein shampoos and conditioners for bleached hair and wait for 2 weeks before using purple shampoos in your hair care routine.

How Often to Use Purple Shampoo?

This depends on the intensity of the purple pigment in the shampoo. Those with intense purple color do not need to be used often as they might turn the hair into a purple color.

Can Purple Shampoo Damage Your Hair?

Overusing purple shampoo can cause the bleached hair to become dull and dry especially if left on the hair for a long time. Hair color can also become purple if the instructions on the shampoo bottle are not followed.

Hair Products for All Hair Care Needs

Whether your hair is straight, curly, dry, colored, bleached, or permed- your hair deserves no less than the best pampering so you can confidently flaunt them. Check out these articles that list down the top shampoos for different hair types to make sure you're giving your hair the specific care it needs. 

How We Chose and Ranked Our Product Recommendations

Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.

Top 5 Purple Shampoos

No. 1: L'Oréal ParisEver Pure Brass Toning Purple Shampoo

No. 2: Olaplex4P Blonde Enhancer™ Toner Shampoo

No. 3: Kérastase Blond Absolu Purple Shampoo

No. 4: AvedaBlonde Revival Purple Toning Shampoo

No. 5: DavinesAlchemic Shampoo in Silver

View Full Ranking
The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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