Hada Labo Gokujyun Hydrating Lotion Review: Pros and Cons After Testing

After thoroughly reviewing this product, we found that Hada Labo Gokujyun Hydrating Lotion has five standout strengths. We’ll explain each one in detail, so if you’re thinking about buying it, be sure to check them out.

We tested the moisturizing power by applying the lotion to the arms of female testers in their 20s to 40s. After two hours, skin moisture levels increased by an average of 27.35. While it does not deliver the most intensely rich or heavy hydration, it offers more than enough moisture for people with normal skin.

Some of the products we compared showed an average increase of 40 or more, so this lotion may feel a bit light for those with very dry skin. That said, it really shines when used alongside other moisturizing products. If dryness is a concern, we recommend following it with the matching emulsion and then a cream from the same line to help lock in moisture more effectively.

As the brand claims, this lotion is fragrance-free, and many of our testers agreed. Comments like “I barely noticed any scent when applying it to my face” were common. This makes it a good choice for people who are sensitive to strong smells or simply prefer unscented skincare.

What testers said about the scent:

1. “It doesn’t have a strong alcohol-like smell or anything noticeable.”

2. “There’s no scent, probably because it’s fragrance-free.”

3. “It’s completely neutral, so nothing bothers me when I apply it to my face.”

This lotion comes in a flip-top bottle that’s easy to open and close with one hand. Many testers liked the size and shape, saying it fits comfortably in the hand and is easy to hold. Since it isn’t too heavy, some also mentioned that it feels convenient for travel.

While some of the products we compared made it hard to control how much came out, this one was relatively easy to dispense. When you tilt the bottle, the slightly thick texture flows out slowly, making it easier to get the right amount without wasting product.

What testers said about the packaging:

1. “The bottle isn’t too heavy and the size feels just right. It’s easy to hold, even for smaller hands.”

2. “The rounded shape fits nicely in my hand. I like that I can open and close it with one hand, though the cap felt a bit stiff.”

3. “It flows out little by little, so it’s easy to dispense just the right amount.”

Testers who prefer both rich and lightweight skincare tried this lotion, and overall, the texture and feel were rated positively. It feels slightly thick when poured into the hand, but once applied, it spreads easily and leaves a lighter, smoother finish. As many online reviews mention, its good spreadability makes it easy to apply over a wide area.

Although a few testers mentioned a slight feeling of dryness after application, most felt that it blended well into the skin. Contrary to some online claims that it doesn’t absorb easily, more than half of the testers said it felt like it blended in smoothly. Compared to some of the other products we tested that left a slippery or sticky residue, this one feels less greasy and provides a balanced level of moisture.

What testers said about the texture and feel:

1. “It spreads easily, and once applied, it feels smooth and absorbs quickly. My skin felt soft and plump.”

2. “It felt light the moment I picked it up, and the finish was fresh and comfortable. No stickiness, which I liked.”

3. “The texture is almost like water and spreads easily, even over a wide area. I could apply it all the way down to my décolletage with the same amount I usually use.”

4. “It blended into my skin well and didn’t leave a sticky feeling afterward.”

After reviewing the ingredient list we found no components that are commonly known to irritate sensitive skin.

Some other products we have tested contained high amounts of botanical extracts or essential oils, which can be harsh for delicate skin. In contrast, this lotion has a simple, gentle formula that makes it easy to use even when your skin feels a bit sensitive or unstable. Its mild composition also makes it suitable for younger users, including teens whose skin doesn’t usually suffer from severe dryness but can still become easily irritated.

According to expert analysis, this lotion does not contain notable skin-conditioning ingredients. While it is formulated mainly with moisturizing components such as BG, pentylene glycol, and four types of hyaluronic acid, its ingredient profile may feel a bit basic for those who want more targeted skincare benefits.

Compared to other products on the market that offer a richer mix of skin-conditioning ingredients, this one is less suitable for people looking to actively address specific skin concerns. If your goal is to improve overall skin texture, you may want to consider products that contain skin-refining or soothing ingredients designed for those purposes.