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Face moisturizersHelping You Find the Best
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Face moisturizersHelping You Find the Best
  • 10 Best Japanese Moisturizers in the Philippines 2025 | Shiseido, Curel, and More 1
  • 10 Best Japanese Moisturizers in the Philippines 2025 | Shiseido, Curel, and More 2
  • 10 Best Japanese Moisturizers in the Philippines 2025 | Shiseido, Curel, and More 3
  • 10 Best Japanese Moisturizers in the Philippines 2025 | Shiseido, Curel, and More 4
  • 10 Best Japanese Moisturizers in the Philippines 2025 | Shiseido, Curel, and More 5

10 Best Japanese Moisturizers in the Philippines 2025 | Shiseido, Curel, and More

With Japan’s reputation for gentle yet effective skincare, Japanese moisturizers have become a favorite among Filipinos seeking lightweight hydration in humid weather. 


In this article, we’ll guide you through finding the best Japanese moisturizers for your skin type, complete with expert tips and top recommendations. We’ve included some of the most trusted Japanese skincare brands available on Lazada and Shopee, so you can confidently choose the perfect match for your skincare routine.

Last updated 11/14/2025

Quick List - Top Japanese Moisturizers

1

Imju

Naturie Hatomugi Skin Conditioning Gel
Naturie Hatomugi Skin Conditioning Gel

Lightweight Moisturizer for Soothing, Oil-Free Hydration

2

Shiseido

SENKA Deep Moist Gel Cream
SENKA Deep Moist Gel Cream

Hydrating Gel Infusion with Double Hyaluronic Acid and Marine Collagen

3

KAO

Curel Intensive Moisturizer
Curel Intensive Moisturizer

Enriched With Squalane and Glycerin for Dry, Sensitive Skin Barrier Repair

4

Shiseido

AQUALABEL Special Gel Cream EX
AQUALABEL Special Gel Cream EX

5-in-1 Moisturizer With Unique Amino Acid Technology

5

Rohto

Hada Labo Hydrating Water Gel
Hada Labo Hydrating Water Gel

4-Layer Hyaluronic Acid Water Gel Perfect for Humid Climates

Editorial Team
Guide
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Every mybest article is crafted with hours of in-depth research and interviews with experts. Each month, we are continually expanding our database of products based on our research. By emphasizing user insight and reliable information, we deliver trustworthy content to readers.

What Makes Japanese Moisturizers Different From Korean or Western Brands?

What Makes Japanese Moisturizers Different From Korean or Western Brands?
Japanese moisturizers focus on simplicity, hydration, and long-term skin balance rather than short-term effects. They’re lightweight yet deeply nourishing, perfect for humid Philippine weather. Their formulations emphasize trusted ingredients, pH balance, and minimal irritation.

Compared to Korean moisturizers, which focus on trendy actives and glow-boosting layers, Japanese skincare leans into functionality and tradition. It often uses rice bran, sake extract, and green tea for hydration and brightness. This makes Japanese moisturizers an excellent choice for Filipino users looking for results-driven yet gentle skincare solutions.

How to Choose a Japanese Moisturizer - Buying Guide

Choosing the right Japanese moisturizer depends on your skin type, daily routine, and local climate. In this section, we’ll help you find the ideal formula that delivers hydration, comfort, and lasting glow for Filipino skin.
1

Look for Multifunctional and Minimalist Formulas That Simplify Routines

Look for Multifunctional and Minimalist Formulas That Simplify Routines
In today’s fast-paced lifestyle, a multifunctional Japanese moisturizer saves time without compromising results. Many Japanese brands embrace the minimalist “one-step” skincare philosophy, which is perfect for those who want an easy yet effective routine.

All-in-one options such as Hada Labo Gokujyun Perfect Gel or Shiseido Aqualabel Special Jelly combine hydration, protection, and nourishment in one product. These versatile moisturizers are excellent for busy professionals or students who want glowing, well-hydrated skin with fewer steps in their regimen.
2

Go for Japanese Moisturizers With Proven Hydrating, Brightening, and Anti-Aging Ingredients

Japanese moisturizers often combine time-tested natural extracts with modern skincare actives to deliver visible results. In this section, learn which ingredients support deep hydration, brighter skin tone, and long-term anti-aging benefits for everyday use.

Check for Proven Japanese Ingredients for Long-Term Skin Health

Check for Proven Japanese Ingredients for Long-Term Skin Health
Japanese moisturizers are known for their high-quality, nature-inspired ingredients that promote balance and hydration. These include rice bran, sake extract, green tea, and hyaluronic acid—all staples of Japan’s skincare heritage.

Brands like SK-II, Kose, and Shiro Japan use these ingredients to nourish and strengthen the skin barrier. For example, green tea soothes inflammation, while sake extract supports cell renewal. Choosing moisturizers rich in these proven Japanese botanicals ensures healthier, glowing skin over time.

Don’t Forget the Common Ingredients for Brightening and Anti-Aging Benefits

Don’t Forget the Common Ingredients for Brightening and Anti-Aging Benefits
Choose moisturizers infused with niacinamide, collagen, or coenzyme Q10 for optimal skin health and visible results. These ingredients help improve texture, fade dullness, and support skin elasticity.

Look for products like SK-II Skinpower Cream, Kose Sekkisei Emulsion, or Rohto Melano CC Brightening Gel. Each offers brightening and anti-aging benefits suitable for the humid Philippine weather. These time-saving, multifunctional moisturizers are ideal for skincare enthusiasts who want both results and convenience.
3

Opt for Fragrance-Free Formulas With Ceramides and Hyaluronic Acid for Sensitive Skin

Opt for Fragrance-Free Formulas With Ceramides and Hyaluronic Acid for Sensitive Skin
For sensitive or acne-prone skin, opt for hypoallergenic, fragrance-free moisturizers from trusted Japanese brands. These gentle formulas focus on barrier protection and skin comfort while avoiding harsh ingredients.

Popular picks include Curel Intensive Moisture Cream, Hada Labo Hydrating Lotion, and Muji Moisturizing Milk (Sensitive Skin Type). They contain ceramides, green tea extract, and rice bran to calm irritation and strengthen the skin barrier. These are excellent for daily use, especially for Filipinos dealing with redness or irritation from humidity and pollution.
4

Go for Gel or Water-Based Formulas for Oily or Combination Skin

Go for Gel or Water-Based Formulas for Oily or Combination Skin
For sensitive or acne-prone skin, opt for hypoallergenic, fragrance-free moisturizers from trusted Japanese brands. These gentle formulas focus on barrier protection and skin comfort while avoiding harsh ingredients.

Popular picks include Curel Intensive Moisture Cream, Hada Labo Hydrating Lotion, and Muji Moisturizing Milk (Sensitive Skin Type). These products contain ceramides, green tea extract, and rice bran to calm irritation and strengthen the skin barrier. They are excellent for daily use, especially for Filipinos dealing with redness or irritation from humidity and pollution.
5

Balance Quality and Price While Ensuring Product Authenticity

Balance Quality and Price While Ensuring Product Authenticity
Japanese moisturizers are known for quality, but it’s smart to compare prices before purchasing online. Look for official stores on Shopee or Lazada, and always read verified buyer reviews to gauge authenticity and performance.

Affordable yet trusted options include Naturie Hatomugi Gel and Hada Labo Gokujyun Lotion, while premium options like SK-II or Kose Sekkisei cater to users seeking luxury results. Balancing price and credibility ensures you get genuine, effective skincare without overspending.
Was the Buying Guide helpful?

10 Best Japanese Moisturizers Online

The products we introduce below were carefully curated by the mybest team, from the best-sellers of E-commerce sites like Lazada, and using the points mentioned in our detailed and thoroughly researched buying guide.
Popularity
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Products

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Key features

Details

Best For

Benefits

Formula

Key Ingredient

Net Weight

1

Imju

Naturie Hatomugi Skin Conditioning Gel

Imju Naturie Hatomugi Skin Conditioning Gel 1

Lightweight Moisturizer for Soothing, Oil-Free Hydration

Oily Skin、Acne-Prone Skin、Combination Skin、Sensitive Skin

Hydrating

Gel

Job's Tears Extract、Niacinamide

180 mL

2

Shiseido

SENKA Deep Moist Gel Cream

Shiseido SENKA Deep Moist Gel Cream 1

Hydrating Gel Infusion with Double Hyaluronic Acid and Marine Collagen

Dry Skin、Oily Skin

Hydrating

Gel

Marine Collagen、Honey、Chestnut Rose Extract、Rice Bran Oil、White Cocoon Essence、Double Hyaluronic Acid

50 mL

3

KAO

Curel Intensive Moisturizer

KAO Curel Intensive Moisturizer 1

Enriched With Squalane and Glycerin for Dry, Sensitive Skin Barrier Repair

Dry Skin、Sensitive Skin、Normal Skin

Soothing、Hydrating

Cream

Glycerin、Pseudo-Ceramide、Squalane、Blue Eucalyptus Extract、 Allantoin

40 mL

4

Shiseido

AQUALABEL Special Gel Cream EX

Shiseido AQUALABEL Special Gel Cream EX 1

5-in-1 Moisturizer With Unique Amino Acid Technology

Normal Skin、Combination Skin、Oily Skin

Moisturizing、Brightening

Gel Cream

Collagen、Double Hyaluronic Acid、D-Glutamic Acid、D-Amino Acids、Black Tea Extract

90 mL

5

Rohto

Hada Labo Hydrating Water Gel

Rohto Hada Labo Hydrating Water Gel 1

4-Layer Hyaluronic Acid Water Gel Perfect for Humid Climates

Oily Skin、Normal Skin、Dry Skin

Hydrating、Soothing

Water Gel

Niacinamide、Hyaluronic Acid、Ceramides、Cactus Extract、Aloe Vera

50 mL

6

Ishizawa Laboratories

Keana Nadeshiko Rice Cream

Ishizawa Laboratories Keana Nadeshiko Rice Cream 1

Japanese Rice Cream That Reinforces Skin Barrier Overnight

Dry Skin、Combination Skin、Normal Skin

Hydrating、Pore Minimizing

Cream Balm Hybrid

Rice Bran Oil、Squalane、Rice Serum、Sake、Rice Ceramide、Rice Bran Extract、Hyaluronic Acid

30 mL

7

Rohto

Hada Labo Hydrating Light Cream

Rohto Hada Labo Hydrating Light Cream 1

Features Shea Butter and Sakura Extract To Balance and Soften Skin

Normal Skin、Combination Skin

Nourishing、Hydrating

Gel Cream

Hyaluronic Acid、Shea Butter、Squalane、Sakura Extract、Peony Root Extract、Aloe Vera

50 mL

8

Rohto

Hada Labo Premium Whitening Water Cream

Rohto Hada Labo Premium Whitening Water Cream 1

Brightening and Deeply Hydrating Gel Cream With Tranexamic Acid Blend

Oily Skin、Dry Skin、Combination Skin

Brightening、Hydrating

Gel Cream

Niacinamide、Alpha-Arbutin、Vitamin C、Tranexamic Acid、Hyaluronic Acid

50 mL

9

Rohto

Hada Labo Gokujyun Premium Hyaluronic Cream

Rohto Hada Labo Gokujyun Premium Hyaluronic Cream 1

Nourishes Dry Skin With Seven Types of Hyaluronic Acid

Dry Skin

Firming

Cream

Hyaluronic Acid、Shea Butter、Squalane、Meadowfoam Oil

50 mL

10

Kikumasamune

Sake Skin Care Cream

Kikumasamune Sake Skin Care Cream 1

Rice Wine Infused Cream for Radiant and Resilient Skin

Dry Skin、Normal Skin

Hydrating、Brightening

Cream

Squalane、Ceramides、Rice Ferment Filtrate、Arbutin、Jojoba Seed Oil、Glutamic Acid、Vitamin C

150 mL

If you don't see the product you're looking for, you can request that it be listed.
No.1

Imju
Naturie Hatomugi Skin Conditioning Gel

Naturie Hatomugi Skin Conditioning Gel 1
Reference price
₱479
Low Mid
Reference price
₱479
Low Mid

Lightweight Moisturizer for Soothing, Oil-Free Hydration

Features and benefits
  • Hydrates and soothes skin with the natural, anti-inflammatory hatomugi (Job's tears) extract
  • Transforms from a light gel into a non-sticky liquid instantly upon skin contact
  • Forms a protective water veil that continuously supplies moisture without using heavy oils
  • Use as a moisturizing serum, non-oily makeup base, or generous soothing body gel

Reviews mention

Users with combination or semi-oily skin often find that this gel helps their face feel more balanced and hydrated throughout the day. They notice a slight sheen immediately after applying, but it quickly settles in and disappears. Reviewers often mention that they are shocked by the size and value, noting that a single tub has lasted them almost an entire year. 

Best ForOily Skin、Acne-Prone Skin、Combination Skin、Sensitive Skin
BenefitsHydrating
FormulaGel
Key IngredientJob's Tears Extract、Niacinamide
Net Weight180 mL
View all
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No.2

Shiseido
SENKA Deep Moist Gel Cream

SENKA Deep Moist Gel Cream 1
Source:lazada.com.ph
Reference price
₱799
Mid

Hydrating Gel Infusion with Double Hyaluronic Acid and Marine Collagen

Features and benefits:
  • Boosts ingredient absorption using advanced NATU-ENCE Technology
  • Improves skin's natural ability to hold long-lasting hydration with chestnut rose extract
  • Infuses skin with double hyaluronic acid and marine collagen
  • Absorbs instantly like water, locking in moisture like a mask

Reviews mention

Customers love that this gel cream absorbs quickly and feels comfortable and never sticky, even in the Philippines' humid climate. They often mention feeling deeply hydrated after applying it, whether as a morning or evening step. Since it works so well with both dry and sweaty skin, many users were impressed enough to buy the product multiple times.

Best ForDry Skin、Oily Skin
BenefitsHydrating
FormulaGel
Key IngredientMarine Collagen、Honey、Chestnut Rose Extract、Rice Bran Oil、White Cocoon Essence、Double Hyaluronic Acid
Net Weight50 mL
View all
No.3

KAO
Curel Intensive Moisturizer

Curel Intensive Moisturizer 1
Source:shopee.ph
Reference price
₱1,185
High Mid
Reference price
₱1,185
High Mid

Enriched With Squalane and Glycerin for Dry, Sensitive Skin Barrier Repair

Features and benefits:
  • Formulated with ceramide-like ingredients and squalane to restore and strengthen the skin’s natural moisture barrier
  • Contains glycerin and allantoin to provide deep hydration and soothe irritated, dry skin
  • Light, airy texture absorbs quickly without leaving a greasy or heavy feel
  • Free from fragrance, alcohol, and colorants, suitable for sensitive skin prone to dryness and irritation

Reviews mention:
Users praise its lightweight yet nourishing texture that leaves skin soft and hydrated without clogging pores. Many note visible improvements in skin smoothness and barrier health, with a calming effect on sensitivity. Some mention a mild chemical scent that fades quickly and appreciate its suitability for daily use on dry, sensitive skin.
Best ForDry Skin、Sensitive Skin、Normal Skin
BenefitsSoothing、Hydrating
FormulaCream
Key IngredientGlycerin、Pseudo-Ceramide、Squalane、Blue Eucalyptus Extract、 Allantoin
Net Weight40 mL
View all
No.4

Shiseido
AQUALABEL Special Gel Cream EX

AQUALABEL Special Gel Cream EX 1
Source:shopee.ph
Reference price
₱1,126
High Mid
Reference price
₱1,126
High Mid

5-in-1 Moisturizer With Unique Amino Acid Technology

Features and benefits
  • Replaces five steps (lotion, emulsion, essence, cream, mask) with one simple product 
  • Infuses skin with charge amino acid to boost penetration
  • Delivers deep moisture using patented aqua enhancer ingredient system
  • Rejuvenates skin with a rich, bouncing gel texture

Reviews mention

Many reviewers, including those in their 40s who spend a lot of time outside, say this cream has quickly become their absolute favorite moisturizer. People love that they can use this morning and night, which simplifies their entire routine. They appreciate that the texture is light and effortless to apply.

Best ForNormal Skin、Combination Skin、Oily Skin
BenefitsMoisturizing、Brightening
FormulaGel Cream
Key IngredientCollagen、Double Hyaluronic Acid、D-Glutamic Acid、D-Amino Acids、Black Tea Extract
Net Weight90 mL
View all
No.5

Rohto
Hada Labo Hydrating Water Gel

Reference price
₱924
Mid

4-Layer Hyaluronic Acid Water Gel Perfect for Humid Climates

Features and benefits

  • Formulated using Aqua Oil Volume Matrix to create a protective, moisturizing net on skin
  • Combines four types of Hyaluronic Acid (HA) to lock, replenish, and restore moisture layer by layer
  • Strengthens the skin barrier with added ceramide and niacinamide
  • Absorbs instantly thanks to its ultra-lightweight water-gel texture


Reviews mention

Many users with very oily skin are absolutely loving this water gel! People frequently comment that this lightweight gel absorbs almost instantly, which is perfect for hot, humid weather. Reviewers appreciate that it makes their face feel moisturized and hydrated without any greasy or sticky residue.

Best ForOily Skin、Normal Skin、Dry Skin
BenefitsHydrating、Soothing
FormulaWater Gel
Key IngredientNiacinamide、Hyaluronic Acid、Ceramides、Cactus Extract、Aloe Vera
Net Weight50 mL
View all
No.6

Ishizawa Laboratories
Keana Nadeshiko Rice Cream

Keana Nadeshiko Rice Cream 1
Source:lazada.com.ph
Keana Nadeshiko Rice Cream 2
Source:lazada.com.ph
Reference price
₱1,106
High Mid
Reference price
₱1,106
High Mid

Japanese Rice Cream That Reinforces Skin Barrier Overnight

Features and benefits:
  • Plumps up skin with a unique 100% Japanese rice-derived serum 
  • Conditions dry and rough skin texture to minimize the appearance of noticeable pores
  • Reinforce the skin's cornified layer with Rice Ceramides to maintain moisture capacity
  • Seals in moisture using a rich cream for a plump, resilient finish

Reviews mention

Customers often praise this cream, particularly those concerned about rough, dry skin texture and noticeable pores. They note that the thick, cushiony texture is comforting and feels like it gently hugs their skin. Users say it is a solid final step for making their skin smooth and well-conditioned overnight.

Best ForDry Skin、Combination Skin、Normal Skin
BenefitsHydrating、Pore Minimizing
FormulaCream Balm Hybrid
Key IngredientRice Bran Oil、Squalane、Rice Serum、Sake、Rice Ceramide、Rice Bran Extract、Hyaluronic Acid
Net Weight30 mL
View all
No.7

Rohto
Hada Labo Hydrating Light Cream

Reference price
₱314
Low

Features Shea Butter and Sakura Extract To Balance and Soften Skin

Features and benefits
  • Nourishes and balancees skin tone with Sakura Extract and botanical oils
  • Form a protective shield against environmental stress using shea butter
  • Infuses moisture layer-by-layer using four types of hyaluronic acid 
  • Free from fragrance, alcohol, and mineral oils

Reviews mention

Many reviewers describe this cream as having a perfect "in-between" texture—it’s not a thick cream, but it’s not a thin gel either. Customers frequently mention that it feels incredibly lightweight on the skin, which is ideal for both oily and dry areas. It’s frequently noted that it doesn't cause any irritation and leaves the skin feeling softer and more balanced throughout the day.

Best ForNormal Skin、Combination Skin
BenefitsNourishing、Hydrating
FormulaGel Cream
Key IngredientHyaluronic Acid、Shea Butter、Squalane、Sakura Extract、Peony Root Extract、Aloe Vera
Net Weight50 mL
View all
No.8

Rohto
Hada Labo Premium Whitening Water Cream

Reference price
₱935
Mid

Brightening and Deeply Hydrating Gel Cream With Tranexamic Acid Blend

Features and benefits
  • Reduces the appearance of dark spots and dullness using tranexamic acid and niacinamide
  • Delivers deep moisture using a blend of hyaluronic acid types, including Nano HA
  • Calms skin and supports barrier function with added vitamin C and vitamin E
  • Melts quickly into the skin with a lightweight gel-cream texture perfect for all-day comfort

Reviews mention

Customers often mention that this gel cream is easily absorbed and leaves their skin feeling very moisturized without any sticky residue. Users often mention that while they notice a brightening effect, it’s the immediate, deep hydration that really stands out to them.

Best ForOily Skin、Dry Skin、Combination Skin
BenefitsBrightening、Hydrating
FormulaGel Cream
Key IngredientNiacinamide、Alpha-Arbutin、Vitamin C、Tranexamic Acid、Hyaluronic Acid
Net Weight50 mL
View all
No.9

Rohto
Hada Labo Gokujyun Premium Hyaluronic Cream

Reference price
₱913
Mid

Nourishes Dry Skin With Seven Types of Hyaluronic Acid

Features and benefits
  • Absorbs quickly with a rich, yet non-greasy, creamy texture perfect for dry skin
  • Seals hydration into the skin using nourishing squalane and shea butter
  • Plumps and smooths the appearance of fine lines caused by dehydration
  • Delivers the deepest level of moisture using seven types of hyaluronic acid

Reviews mention

Customers often describe this as a rich cream that spreads wonderfully and is easy to apply. They mention that it’s their favorite product to use after their hydrating serums because it effectively seals everything in. Users often say they trust the formula because it helps their skin feel nourished and supple, especially during drier months.

Best ForDry Skin
BenefitsFirming
FormulaCream
Key IngredientHyaluronic Acid、Shea Butter、Squalane、Meadowfoam Oil
Net Weight50 mL
View all
No.10

Kikumasamune
Sake Skin Care Cream

Reference price
₱690
Low Mid

Rice Wine Infused Cream for Radiant and Resilient Skin

Features and benefits
  • Nourishes skin with high-purity sake (Japanese Rice Wine), rich in essential amino acids
  • Restores the moisture barrier using ceramide, squalane, and jojoba oil
  • Improves overall skin radiance with arbutin and vitamin C
  • Can be used on both face and body

Reviews mention

Users say the cream provides lasting moisture and helps make their skin feel bouncier and more resilient. They often say that despite being a substantial cream, it doesn't feel overly heavy or greasy and leaves their skin feeling deeply nourished. Many are pleased with the added bonus of noticing a brighter, healthier glow after using it consistently.

Best ForDry Skin、Normal Skin
BenefitsHydrating、Brightening
FormulaCream
Key IngredientSqualane、Ceramides、Rice Ferment Filtrate、Arbutin、Jojoba Seed Oil、Glutamic Acid、Vitamin C
Net Weight150 mL
View all

Frequently Asked Questions

Here are some commonly asked questions about Japanese moisturizers for skincare enthusiasts and buyers:

How do you layer a Japanese moisturizer with other skincare steps?

Apply toner or essence first, then pat on your Japanese moisturizer while the skin is slightly damp to lock in hydration. Finish with sunscreen in the morning or a thicker moisturizer at night. This layering technique helps maintain a soft, dewy finish throughout the day.

How can you tell if a Japanese moisturizer is authentic?

Buy only from official stores on Shopee or Lazada like Hada Labo Philippines, Curel, or Shiseido Philippines. Check for Japanese text, sealed packaging, and genuine product reviews. Avoid listings with unusually low prices or missing brand details.

Do Japanese moisturizers help with whitening or brightening?

Yes, many focus on brightening with ingredients like vitamin C, arbutin, and rice bran. For a natural glow, try brands like Shiro Japan, SK-II, or Kose Sekkisei. These formulas work gradually to even out skin tone and boost radiance without irritation.

How We Chose and Ranked Our Product Recommendations

Our buying guide was carefully researched and crafted by the mybest team of writers and editors. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.

Top 5 Japanese Moisturizers

No. 1: ImjuNaturie Hatomugi Skin Conditioning Gel

No. 2: ShiseidoSENKA Deep Moist Gel Cream

No. 3: KAOCurel Intensive Moisturizer

No. 4: ShiseidoAQUALABEL Special Gel Cream EX

No. 5: RohtoHada Labo Hydrating Water Gel

View Full Ranking
The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.

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