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MascarasHelping You Find the Best
  • 10 Best Local Mascaras in the Philippines 2025 | BLK Cosmetics, Careline, and More 1
  • 10 Best Local Mascaras in the Philippines 2025 | BLK Cosmetics, Careline, and More 2
  • 10 Best Local Mascaras in the Philippines 2025 | BLK Cosmetics, Careline, and More 3
  • 10 Best Local Mascaras in the Philippines 2025 | BLK Cosmetics, Careline, and More 4
  • 10 Best Local Mascaras in the Philippines 2025 | BLK Cosmetics, Careline, and More 5

10 Best Local Mascaras in the Philippines 2025 | BLK Cosmetics, Careline, and More

The Philippines has a thriving beauty industry, with local brands offering high-quality mascaras at budget-friendly prices. Whether you're looking for a volumizing formula for bold lashes, a lengthening mascara for a natural look, or a clear mascara for subtle definition, Filipino beauty brands cater to various lash needs.


With options that are waterproof, smudge-proof, or infused with lash-nourishing ingredients, there's a perfect local mascara for everyone. You can easily find them on Lazada and Shopee—in this guide, we’ll help you choose the best one by highlighting key factors to consider before buying.

Last updated 03/24/2025

Quick List - Top Local Mascaras

1

blk cosmetics

Daydream False Lash Waterproof Mascara
Daydream False Lash Waterproof Mascara

No-Fuss Falsies With a Lightweight Feel

2

Careline

Skinny Mascara
Skinny Mascara

Define Every Lash, Naturally

3

Ever Bilena

All-Day Clear Mascara
All-Day Clear Mascara

A Dual-Purpose Clear Gel for Your Brows and Lashes

4

Squad Cosmetics

Uplift Mascara
Uplift Mascara

A Budget-Friendly Mascara That Won’t Smudge or Clump

5

Sunnies Face

Lashlift
Lashlift

An Easy-to-Remove Mascara That's Made From Naturally Derived Ingredients

Editorial Team
Guide
mybest
Editorial Team

Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.

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Latest Eyelash and Mascara Trends in 2025

Latest Eyelash and Mascara Trends in 2025

Mascara trends have evolved beyond just lengthening and volumizing—today’s looks range from bold and dramatic to soft and natural. Here are some of the most popular eyelash trends right now:

  • Wispy and defined lashes - Instead of thick, clumpy lashes, many Filipinas prefer wispy, separated lashes for a fresh and effortless look. Local brands now offer comb-like wands that help create this effect by evenly coating and separating lashes.

  • Wet-lash effect - A glossy, slightly clumped look that mimics wet lashes is trending in high-fashion and editorial makeup. Mascaras with ultra-black, gel-based formulas help achieve this sleek, dewy effect.

  • Colored mascara - Dark brown, burgundy, and navy blue mascaras add a subtle but unique pop of color to the eyes while remaining wearable for daily makeup.

  • No-mascara look - Some beauty enthusiasts are skipping traditional mascaras altogether in favor of lash serums, clear mascaras, or lash lifts for a natural yet polished look.

How to Choose a Local Mascara - Buying Guide

Finding the right mascara can enhance your lashes effortlessly while complementing your makeup style. Whether you prefer a natural look or bold, voluminous lashes, local brands offer a variety of mascaras suited for different needs. In this guide, we’ll walk you through the key factors to consider when choosing the best mascara for you.

1

Choose a Mascara Based on Your Daily Makeup Needs

Your choice of mascara should match how you wear makeup daily. Whether you want a subtle, natural look or more defined, eye-catching lashes, selecting the right type can help you achieve your desired effect with ease.

Opt for Clear or Brown Mascaras With a Lightweight Formula for a Natural Look

Opt for Clear or Brown Mascaras With a Lightweight Formula for a Natural Look

If you prefer a subtle effect for school, work, or casual days, opt for a mascara with a lightweight, non-clumpy formula. These mascaras provide a soft enhancement to your lashes without making them appear overly dramatic. 


Clear or brown mascaras are excellent options for a more understated look, as they define the lashes without looking too bold. Many local brands offer natural-finish mascaras that work well for daily use and complement minimal makeup styles.

For More Defined Lashes, Pick a Volumizing or Lengthening Mascara

For More Defined Lashes, Pick a Volumizing or Lengthening Mascara

For added lift and definition, choose a mascara with fiber-infused or curling properties. These mascaras contain tiny fibers that attach to your natural lashes, creating a fuller and longer appearance. 


Volumizing formulas are ideal for those who have sparse lashes and want a more dramatic effect, while lengthening mascaras help extend the look of shorter lashes. Some local brands also offer dual-purpose mascaras that combine both effects, allowing you to customize your lash look according to the occasion.

2

Consider the Formula Based on Wearability and Weather Conditions

The right mascara formula ensures your lashes stay fresh and smudge-free throughout the day. Depending on your routine and the weather, choosing between waterproof and washable formulas can make all the difference in comfort and longevity.

Pick a Waterproof or Smudge-Proof Mascara for Long-Lasting Wear

Pick a Waterproof or Smudge-Proof Mascara for Long-Lasting Wear

For those who commute or wear mascara all day, a waterproof formula ensures longevity. In the Philippines’ humid climate, sweat and oil can cause mascaras to smudge or run, leaving you with panda eyes by midday. Waterproof mascaras help prevent this by creating a barrier that resists moisture. 


Look for mascaras labeled as "smudge-proof" or "humidity-resistant" to ensure that your lashes stay defined throughout the day. However, keep in mind that waterproof mascaras can be harder to remove, so you’ll need a good makeup remover to cleanse your lashes properly at the end of the day.

Go for a Washable Mascara for Easy Removal and Lash Health

Go for a Washable Mascara for Easy Removal and Lash Health

If you prefer a mascara that’s easy to remove without excessive rubbing, opt for warm water-removable or tubing mascaras. These mascaras use advanced formulas that wrap around each lash, allowing you to gently rinse them off with warm water


This type of mascara is perfect for those with sensitive eyes or individuals who wear mascara daily and want to avoid excessive lash damage. Washable mascaras also tend to be more lightweight and less harsh on the lashes, making them a great choice for everyday use.

3

Check the Wand Shape and Bristle Type for Precise Application

Mascara wands come in different shapes and sizes, affecting how the product applies to your lashes. From curved brushes for added volume to comb-like wands for separation, selecting the right applicator can enhance your lash look effortlessly.

Use Curved or Hourglass Wands for Added Curl and Volume

Use Curved or Hourglass Wands for Added Curl and Volume

A curved wand helps lift straight lashes, while an hourglass brush distributes product evenly for fuller lashes. These types of wands are excellent for those who struggle with flat or downward-facing lashes, as they help enhance the natural curl and create a more open-eyed effect.


Many local brands offer mascaras with ergonomic wands designed to make application easier, ensuring that every lash is coated evenly. If you have short or sparse lashes, choosing a curved or hourglass wand can make a significant difference in the final look.

Opt for a Thin and Straight Wand for Natural Lash Definition

Opt for a Thin and Straight Wand for Natural Lash Definition

A slim brush provides better control and separation, making it ideal for beginners or those who want a natural lash effect. Straight wands help define and lengthen lashes without adding excessive bulk, making them perfect for those who prefer a more polished but subtle look. These wands also work well for reaching shorter lashes in the inner corners of the eyes, ensuring an even application without clumping.

Consider a Comb-Like Wand for Evenly Separated, Wispy Lashes

Consider a Comb-Like Wand for Evenly Separated, Wispy Lashes
Source:blkcosmetics.com.ph

If you prefer a modern, wispy lash look, a comb-like wand is an excellent option. These wands feature evenly spaced bristles that help separate lashes while coating them with just the right amount of product, reducing the chances of clumping. They are ideal for those who want a clean, feathery lash effect, a trend that has gained popularity in recent years. 

4

Choose a Mascara That’s Gentle and Safe for Your Eyes

For those with sensitive eyes, the right mascara should provide definition without irritation. Opting for hypoallergenic formulas and lash-conditioning options can keep your eyes comfortable while enhancing your lashes.

Select Hypoallergenic and Fragrance-Free Mascaras for Sensitive Eyes

Select Hypoallergenic and Fragrance-Free Mascaras for Sensitive Eyes

If you have sensitive eyes, go for ophthalmologist-tested formulas that are free from parabens, fragrances, and alcohol to minimize irritation. Some mascaras contain harsh chemicals that can cause discomfort or redness, especially for those who wear contact lenses. 


Hypoallergenic mascaras are designed to be gentler on the eyes, reducing the risk of allergic reactions. If you frequently experience eye irritation from mascaras, switching to a fragrance-free formula can help alleviate these issues.

Try Clear or Nourishing Mascaras for Lash Conditioning

Try Clear or Nourishing Mascaras for Lash Conditioning

Aloe vera-infused, castor oil-enriched, or clear mascaras can help nourish and strengthen your lashes while providing a natural look. These mascaras are perfect for those who want to promote lash health while still enhancing their appearance. 


Clear mascaras can also double as a lash primer or brow gel, making them a versatile addition to your makeup routine. If you’re looking for a mascara that offers both cosmetic and conditioning benefits, choose one that contains plant-based or vitamin-enriched ingredients.

Was the Buying Guide helpful?

10 Best Local Mascaras to Buy Online

The products we introduce below were carefully curated by the mybest team, from the best-sellers of E-commerce sites like Lazada, and using the points mentioned in our detailed and thoroughly researched buying guide.
Popularity
Filter

Products

Image

Click to purchase

Key features

Details

Formula

Type of Wand

Waterproof

Smudge-proof

Hypoallergenic

Available Colors

Net Weight

1

blk cosmetics

Daydream False Lash Waterproof Mascara

blk cosmetics Daydream False Lash Waterproof Mascara 1

No-Fuss Falsies With a Lightweight Feel

Lengthening、Volumizing、Curling

Comb-like、Double-sided

Black, Brown

8mL

2

Careline

Skinny Mascara

Careline Skinny Mascara 1

Define Every Lash, Naturally

Lengthening

Skinny

Black

3 mL

3

Ever Bilena

All-Day Clear Mascara

Ever Bilena All-Day Clear Mascara 1

A Dual-Purpose Clear Gel for Your Brows and Lashes

Volumizing

Thick

unknown

unknown

unknown

Clear

10mL

4

Squad Cosmetics

Uplift Mascara

Squad Cosmetics Uplift Mascara 1

A Budget-Friendly Mascara That Won’t Smudge or Clump

Curling、Lengthening、Volumizing

Curved

unknown

Black

8.5mL

5

Sunnies Face

Lashlift

Sunnies Face Lashlift 1

An Easy-to-Remove Mascara That's Made From Naturally Derived Ingredients

Curling、Lengthening、Volumizing

Double-sided

Black

unknown

6

Detail Cosmetics

Lash Maximizer

Detail Cosmetics Lash Maximizer 1

Beginner-Friendly Waterproof Mascara With Slim Brush for Both Lower and Upper Lashes

Lengthening

Skinny

Black

4mL

7

Happy Skin

Second Skin Lengthening Serum Mascara

Happy Skin Second Skin Lengthening Serum Mascara 1

Infused With Squalane, Castor Oil, and Hyaluronic Acid for Hydrated, Thicker Lashes

Lengthening、Volumizing

Hourglass

Black

unknown

8

GRWM Cosmetics

Lash Booster Lengthening and Lifting Mascara

GRWM Cosmetics Lash Booster Lengthening and Lifting Mascara 1

Boost Your Lashes, Elevate Your Look

Lengthening、Volumizing、Curling

Curved

Black

7 mL

9

NICHIDO

Eyelash Defining Mascara

NICHIDO Eyelash Defining Mascara 1

Natural Volume and Length for Effortless, Everyday Wear

Lengthening、Volumizing

Tapered

unknown

unknown

Black

12mL

10

Ever Bilena Pro

Power Curl Mascara

Ever Bilena Pro Power Curl Mascara 1

Power Curl, All-Day Impact

Curling、Lengthening、Volumizing

Curved、Comb-like

Black

12 mL

If you don't see the product you're looking for, you can request that it be listed.
No.1

blk cosmetics
Daydream False Lash Waterproof Mascara

Daydream False Lash Waterproof Mascara 1
Source:lazada.com.ph
Reference price
₱399
High Mid
Reference price
₱399
High Mid

No-Fuss Falsies With a Lightweight Feel

Features and benefits:
  • Delivers intense yet lightweight pigment
  • Tiny fibers coat each individual lash
  • Visibly volumizes and lengthens lashes
  • Feels light and comfortable on lashes
  • Clean and vegan ingredients

Reviews mention:

Waterproof and smudge-proof formula performs well throughout the day, resisting sweat and oil without causing panda eyes. Easy to remove compared to some other mascaras, reducing irritation. Some users experienced clumpiness and dryness, especially with older or multiple coats of the product, leading to a "spidery" lash effect

FormulaLengthening、Volumizing、Curling
Type of WandComb-like、Double-sided
Waterproof
Smudge-proof
Hypoallergenic
Available ColorsBlack, Brown
Net Weight8mL
View all
Was this Ranking helpful?
No.2

Careline
Skinny Mascara

Skinny Mascara 1
Source:shopee.ph
Reference price
₱185
Low Mid

Define Every Lash, Naturally

Features and benefits:

  • Designed specifically for lengthening lashes
  • Allows for precise coating
  • Suitable for delicate lower lash lines
  • Delivers a super black finish in just one
  • Ensures long-lasting wear


Reviews mention:
It is praised for its super narrow brush with short bristles, which excels at lengthening lashes. Users appreciate its waterproof and smudge-proof formula, which holds up well throughout the day. Some users find that the formula can take a bit longer to dry, which may cause transfer or smudging if not applied carefully.

FormulaLengthening
Type of WandSkinny
Waterproof
Smudge-proof
Hypoallergenic
Available ColorsBlack
Net Weight3 mL
View all
No.3

Ever Bilena
All-Day Clear Mascara

All-Day Clear Mascara 1
Source:shopee.ph
Reference price
₱185
Low Mid

A Dual-Purpose Clear Gel for Your Brows and Lashes

If you’re looking for a simple way to enhance your lashes and brows without adding color, Ever Bilena All Day Clear Mascara is a versatile choice. This lightweight gel, infused with glycerin, works as a clear mascara for natural definition, a lash primer for added volume, and a brow setter to keep stray hairs in place. The glycerin ensures smooth application and a long-lasting hold without feeling sticky or heavy.

Reviewers reported that this clear mascara offers a clean, polished look, making it a mess-free alternative to black mascaras. Moreover, the gel provides a natural shine and subtle luster, effortlessly enhancing your features for a fresh, au naturel finish. Plus, despite a faint glue-like scent, it fades quickly once applied.

FormulaVolumizing
Type of WandThick
Waterproofunknown
Smudge-proofunknown
Hypoallergenicunknown
Available ColorsClear
Net Weight10mL
View all
No.4

Squad Cosmetics
Uplift Mascara

Uplift Mascara 1
Source:shopee.ph
Reference price
₱169
Low Mid

A Budget-Friendly Mascara That Won’t Smudge or Clump

Squad Cosmetics Uplift Waterproof Mascara is an affordable option that adds impressive length and volume to lashes. With its curved wand, it ensures a smooth application, providing a natural, long-lasting look with just one or two coats. Furthermore, the lightweight formula dries quickly and remains comfortable, making it ideal for all-day wear.

According to users, this mascara is both budget-friendly and travel-friendly, keeping lashes curled and lifted for hours. It also lengthens lashes without clumping and helps fan them out for a fuller, more defined effect. Lastly, thanks to its waterproof formula, it stays in place all day without smudging, offering a natural yet defined appearance.
FormulaCurling、Lengthening、Volumizing
Type of WandCurved
Waterproof
Smudge-proof
Hypoallergenicunknown
Available ColorsBlack
Net Weight8.5mL
View all
No.5

Sunnies Face
Lashlift

Lashlift 1
Source:shopee.ph
Reference price
₱298
High Mid

An Easy-to-Remove Mascara That's Made From Naturally Derived Ingredients

Some girls are blessed with naturally long or curly lashes and just want a mascara that can give them a little extra oomph. If you're one of them, we recommend getting this mascara from Sunnies Face! It is lightweight with a clean and gentle formula, as it contains 100% naturally derived ingredients. In particular, it has shea butter and beeswax that condition the lashes.

Aside from that, it also strengthens your lashes with arginine. So, it won't just give you a more defined look but also improve the health of your natural lashes! Additionally, it features a double-sided brush that curls, volumizes, and lengthens the lashes. Plus, it is easy to remove, as you can simply wash it off with water! This item is best for those who typically wear light makeup and people who are trying to achieve that "clean girl" aesthetic.

FormulaCurling、Lengthening、Volumizing
Type of WandDouble-sided
Waterproof
Smudge-proof
Hypoallergenic
Available ColorsBlack
Net Weightunknown
View all
No.6

Detail Cosmetics
Lash Maximizer

Reference price
₱249
Mid

Beginner-Friendly Waterproof Mascara With Slim Brush for Both Lower and Upper Lashes

Using mascaras with thick wands can be very difficult and messy, especially if you have short lashes. However, the Detail Cosmetics Lash Maximizer addresses this issue with its precise 2.5mm slim brush, designed to coat each lash individually for a smooth and easy application. Additionally, its highly-pigmented, deep black formula provides a well-defined, natural look that lasts all day without smudging or flaking.

According to reviews, the slim wand makes it easier to apply without creating a mess, particularly on lower lashes. Users also appreciate how the mascara enhances their lashes without clumping, even after several coats. Plus, with its lightweight, non-irritating formula, it's perfect for sensitive eyes, offering long-lasting, natural-looking lashes without the heaviness of traditional mascaras.
FormulaLengthening
Type of WandSkinny
Waterproof
Smudge-proof
Hypoallergenic
Available ColorsBlack
Net Weight4mL
View all
No.7

Happy Skin
Second Skin Lengthening Serum Mascara

Reference price
₱649
High

Infused With Squalane, Castor Oil, and Hyaluronic Acid for Hydrated, Thicker Lashes

The Happy Skin Off Duty Lengthening Serum Mascara provides sky-high lashes with its innovative brush design, which effortlessly captures even the smallest hairs. It coats lashes from root to tip, delivering maximum lift, volume, and length without clumping. Moreover, the waterproof formula ensures lashes remain intact all day, resisting smudges and crumbles.

Infused with nourishing oils like castor and kahai oils, this product not only strengthens lashes but also promotes growth. Additionally, its hyaluronic acid helps lengthen and thicken lashes, while the formulated squalane keeps them hydrated. According to reviews, users love its long-lasting performance and smudge-proof formula, even after swimming. Furthermore, it feels weightless on lashes and maintains its lift for over 12 hours without drooping.
FormulaLengthening、Volumizing
Type of WandHourglass
Waterproof
Smudge-proof
Hypoallergenic
Available ColorsBlack
Net Weightunknown
View all
No.8

GRWM Cosmetics
Lash Booster Lengthening and Lifting Mascara

Reference price
₱399
High Mid

Boost Your Lashes, Elevate Your Look

Features and benefits:
  • Contains fibers
  • Help hold curls
  • Suitable for various eye shapes
  • Easy removal of heavy-duty mascara
  • Vegan and cruelty-free

Reviews mention:
Some users find the mascara easy to apply, with the volumizing mascara’s brush. Customers appreciate the value of the set, especially when purchased at a discount. A few users mention the mascara formula feels stiff or "matte" on lashes, which may not be comfortable for everyone.
FormulaLengthening、Volumizing、Curling
Type of WandCurved
Waterproof
Smudge-proof
Hypoallergenic
Available ColorsBlack
Net Weight7 mL
View all
No.9

NICHIDO
Eyelash Defining Mascara

Reference price
₱133
Low

Natural Volume and Length for Effortless, Everyday Wear

Features and benefits:
  • Enhances and defines eyelashes for a natural, luscious look without clumping
  • Lengthens and thickens lashes from root to tip for added volume and drama
  • Available in brown for a softer, daytime-appropriate finish
  • Easy to apply for quick, everyday use

Reviews mention:

Users highlight how well this mascara enhances lashes while still looking soft and natural. It’s commonly praised for being quick and easy to apply, especially during busy mornings. However, since it’s not waterproof, some note it may require reapplication throughout the day. Overall, it's well-liked for simple, reliable wear with a gentle finish.

FormulaLengthening、Volumizing
Type of WandTapered
Waterproofunknown
Smudge-proof
Hypoallergenicunknown
Available ColorsBlack
Net Weight12mL
View all
No.10

Ever Bilena Pro
Power Curl Mascara

Power Curl Mascara 1
Source:shopee.ph
Reference price
₱180
Low Mid

Power Curl, All-Day Impact

Features and benefits:
  • Designed to deliver exceptional curling power
  • Provides big, bold, and buildable volume
  • Infused with macadamia seed oil
  • Wand helps maintain and hold the curl
  • Mousse-like texture

Reviews mention:
Praised as one of the best affordable drugstore mascaras. Users appreciate the noticeable curl and fanned-out lash effect after application.
Some users report that it lumps up easily and is not as waterproof as advertised, occasionally smudging or leaving marks on eyeshadow.
FormulaCurling、Lengthening、Volumizing
Type of WandCurved、Comb-like
Waterproof
Smudge-proof
Hypoallergenic
Available ColorsBlack
Net Weight12 mL
View all

Frequently Asked Questions

Below are some of the most asked questions on the web.


What Is the Best Mascara for Short, Thin Lashes?

The best mascaras for short, thin lashes often feature specific formulas and wands. Look for a mascara with thin silicone bristles to coat each lash without clumping. For wands, slim designs with dispersed bristles can catch every lash. Hourglass-shaped brushes are effective for a fuller lash line.

What Is the Best Way to Remove Mascara?

The best way to remove mascara is by using gentle, oil-free cleansers. Options include a lash cleanser specifically formulated for lifted lashes, micellar water, or a water-based makeup remover. Apply the chosen product to a cotton pad or cleansing brush, gently press onto closed eyelids, and swipe downwards to remove the mascara. Remember to avoid rubbing or pulling on the lashes.

Can You Put Mascara on Lash Lift?

Yes, you can wear mascara after a lash lift. It's recommended to use water-based, lightweight mascaras that are gentle on your lashes. Avoid waterproof mascaras or those promising extreme volume, as they can be too harsh or heavy for lifted lashes. Wait at least 24 hours after your lash lift before applying mascara to ensure the lift has been fully set.

How We Chose and Ranked Our Product Recommendations

Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.


Top 5 Local Mascaras

No. 1: blk cosmeticsDaydream False Lash Waterproof Mascara

No. 2: CarelineSkinny Mascara

No. 3: Ever BilenaAll-Day Clear Mascara

No. 4: Squad CosmeticsUplift Mascara

No. 5: Sunnies FaceLashlift

View Full Ranking
The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.

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