The Philippines has a thriving beauty industry, with local brands offering high-quality mascaras at budget-friendly prices. Whether you're looking for a volumizing formula for bold lashes, a lengthening mascara for a natural look, or a clear mascara for subtle definition, Filipino beauty brands cater to various lash needs.
With options that are waterproof, smudge-proof, or infused with lash-nourishing ingredients, there's a perfect local mascara for everyone. You can easily find them on Lazada and Shopee—in this guide, we’ll help you choose the best one by highlighting key factors to consider before buying.
Quick List - Top Local Mascaras
blk cosmetics
Delivers Clump-Free Definition With a Built-In Lash Comb
Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.
Table of Contents
Every mybest article is crafted with hours of in-depth research and interviews with experts. Each month, we are continually expanding our database of products based on our research. By emphasizing user insight and reliable information, we deliver trustworthy content to readers.
Mascara trends have evolved beyond just lengthening and volumizing—today’s looks range from bold and dramatic to soft and natural. Here are some of the most popular eyelash trends right now:
Wispy and defined lashes - Instead of thick, clumpy lashes, many Filipinas prefer wispy, separated lashes for a fresh and effortless look. Local brands now offer comb-like wands that help create this effect by evenly coating and separating lashes.
Wet-lash effect - A glossy, slightly clumped look that mimics wet lashes is trending in high-fashion and editorial makeup. Mascaras with ultra-black, gel-based formulas help achieve this sleek, dewy effect.
Colored mascara - Dark brown, burgundy, and navy blue mascaras add a subtle but unique pop of color to the eyes while remaining wearable for daily makeup.
No-mascara look - Some beauty enthusiasts are skipping traditional mascaras altogether in favor of lash serums, clear mascaras, or lash lifts for a natural yet polished look.
Finding the right mascara can enhance your lashes effortlessly while complementing your makeup style. Whether you prefer a natural look or bold, voluminous lashes, local brands offer a variety of mascaras suited for different needs. In this guide, we’ll walk you through the key factors to consider when choosing the best mascara for you.
Your choice of mascara should match how you wear makeup daily. Whether you want a subtle, natural look or more defined, eye-catching lashes, selecting the right type can help you achieve your desired effect with ease.
If you prefer a subtle effect for school, work, or casual days, opt for a mascara with a lightweight, non-clumpy formula. These mascaras provide a soft enhancement to your lashes without making them appear overly dramatic.
Clear or brown mascaras are excellent options for a more understated look, as they define the lashes without looking too bold. Many local brands offer natural-finish mascaras that work well for daily use and complement minimal makeup styles.
For added lift and definition, choose a mascara with fiber-infused or curling properties. These mascaras contain tiny fibers that attach to your natural lashes, creating a fuller and longer appearance.
Volumizing formulas are ideal for those who have sparse lashes and want a more dramatic effect, while lengthening mascaras help extend the look of shorter lashes. Some local brands also offer dual-purpose mascaras that combine both effects, allowing you to customize your lash look according to the occasion.
The right mascara formula ensures your lashes stay fresh and smudge-free throughout the day. Depending on your routine and the weather, choosing between waterproof and washable formulas can make all the difference in comfort and longevity.
For those who commute or wear mascara all day, a waterproof formula ensures longevity. In the Philippines’ humid climate, sweat and oil can cause mascaras to smudge or run, leaving you with panda eyes by midday. Waterproof mascaras help prevent this by creating a barrier that resists moisture.
Look for mascaras labeled as "smudge-proof" or "humidity-resistant" to ensure that your lashes stay defined throughout the day. However, keep in mind that waterproof mascaras can be harder to remove, so you’ll need a good makeup remover to cleanse your lashes properly at the end of the day.
If you prefer a mascara that’s easy to remove without excessive rubbing, opt for warm water-removable or tubing mascaras. These mascaras use advanced formulas that wrap around each lash, allowing you to gently rinse them off with warm water.
This type of mascara is perfect for those with sensitive eyes or individuals who wear mascara daily and want to avoid excessive lash damage. Washable mascaras also tend to be more lightweight and less harsh on the lashes, making them a great choice for everyday use.
Mascara wands come in different shapes and sizes, affecting how the product applies to your lashes. From curved brushes for added volume to comb-like wands for separation, selecting the right applicator can enhance your lash look effortlessly.
A curved wand helps lift straight lashes, while an hourglass brush distributes product evenly for fuller lashes. These types of wands are excellent for those who struggle with flat or downward-facing lashes, as they help enhance the natural curl and create a more open-eyed effect.
Many local brands offer mascaras with ergonomic wands designed to make application easier, ensuring that every lash is coated evenly. If you have short or sparse lashes, choosing a curved or hourglass wand can make a significant difference in the final look.
A slim brush provides better control and separation, making it ideal for beginners or those who want a natural lash effect. Straight wands help define and lengthen lashes without adding excessive bulk, making them perfect for those who prefer a more polished but subtle look. These wands also work well for reaching shorter lashes in the inner corners of the eyes, ensuring an even application without clumping.
If you prefer a modern, wispy lash look, a comb-like wand is an excellent option. These wands feature evenly spaced bristles that help separate lashes while coating them with just the right amount of product, reducing the chances of clumping. They are ideal for those who want a clean, feathery lash effect, a trend that has gained popularity in recent years.
For those with sensitive eyes, the right mascara should provide definition without irritation. Opting for hypoallergenic formulas and lash-conditioning options can keep your eyes comfortable while enhancing your lashes.
If you have sensitive eyes, go for ophthalmologist-tested formulas that are free from parabens, fragrances, and alcohol to minimize irritation. Some mascaras contain harsh chemicals that can cause discomfort or redness, especially for those who wear contact lenses.
Hypoallergenic mascaras are designed to be gentler on the eyes, reducing the risk of allergic reactions. If you frequently experience eye irritation from mascaras, switching to a fragrance-free formula can help alleviate these issues.
Aloe vera-infused, castor oil-enriched, or clear mascaras can help nourish and strengthen your lashes while providing a natural look. These mascaras are perfect for those who want to promote lash health while still enhancing their appearance.
Clear mascaras can also double as a lash primer or brow gel, making them a versatile addition to your makeup routine. If you’re looking for a mascara that offers both cosmetic and conditioning benefits, choose one that contains plant-based or vitamin-enriched ingredients.
Products | Image | Click to purchase | Key features | Details | |||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Formula | Type of Wand | Waterproof | Smudge-proof | Hypoallergenic | Available Colors | Net Weight | |||||
1 | blk cosmetics daydream false lash waterproof mascara | ![]() | Delivers Clump-Free Definition With a Built-In Lash Comb | Lengthening、Volumizing | Curved、Comb-like | Black, Brown | 6mL | ||||
2 | Careline Skinny Mascara | ![]() | Comes With a Micro-Wand Brush to Fill In Sparse Lashes | Lengthening、Volumizing、Curling | Skinny | unknown | Black | 3mL | |||
3 | Ever Bilena All-Day Clear Mascara | ![]() | A Dual-Purpose Clear Gel for Your Brows and Lashes | Volumizing | Thick | unknown | unknown | unknown | Clear | 10mL | |
4 | Squad Cosmetics Uplift Mascara | ![]() | A Budget-Friendly Mascara That Won’t Smudge or Clump | Curling、Lengthening、Volumizing | Curved | unknown | Black | 8.5mL | |||
5 | Sunnies Face Lashlift | ![]() | An Easy-to-Remove Mascara That's Made From Naturally Derived Ingredients | Curling、Lengthening、Volumizing | Double-sided | Black | unknown | ||||
6 | Detail Cosmetics Lash Maximizer | ![]() | Beginner-Friendly Waterproof Mascara With Slim Brush for Both Lower and Upper Lashes | Lengthening | Skinny | Black | 4mL | ||||
7 | Happy Skin Second Skin Lengthening Serum Mascara | ![]() | Infused With Squalane, Castor Oil, and Hyaluronic Acid for Hydrated, Thicker Lashes | Lengthening、Volumizing | Hourglass | Black | unknown | ||||
8 | GRWM Cosmetics Lash Booster Lengthening and Lifting Mascara | ![]() | Provides Volume, Length, and Lift for a Mesmerizing Gaze That Lasts All Day | Lengthening、Volumizing | Curved | Black | 7mL | ||||
9 | NICHIDO Eyelash Defining Mascara | ![]() | An Affordable Mascara That’s Suitable for Daily Use | Lengthening、Volumizing | Thick | unknown | Black | 12mL | |||
10 | Ever Bilena Pro Power Curl Mascara | ![]() | Macadamia Seed Oil-Infused Mascara for Perfect Lash Lift and Volume | Curling、Lengthening、Volumizing | Curved | Black | 12mL |
Formula | Lengthening、Volumizing |
---|---|
Type of Wand | Curved、Comb-like |
Waterproof | |
Smudge-proof | |
Hypoallergenic | |
Available Colors | Black, Brown |
Net Weight | 6mL |
Careline is one of the infamous local brands in the Philippines, known for offering affordable yet effective beauty products. Among its lineup, the Skinny Mascara stands out for those with thin or short lashes. With its ultra-slim brush, it allows for precise application, ensuring even the tiniest lashes are coated. Plus, its formula is designed to lift, curl, and define without clumping or flaking.
Moreover, the quick-drying, waterproof, and smudge-proof formula keeps lashes looking fresh throughout the day. According to reviews, many users appreciate how this mascara works well for fine lashes, as the skinny wand reaches even the smallest hairs. Additionally, they highlight its long-lasting formula, which stays put despite washing. Notably, it doesn’t smudge, flake, or smear, and its lightweight handle makes application effortless.
Formula | Lengthening、Volumizing、Curling |
---|---|
Type of Wand | Skinny |
Waterproof | |
Smudge-proof | |
Hypoallergenic | unknown |
Available Colors | Black |
Net Weight | 3mL |
If you’re looking for a simple way to enhance your lashes and brows without adding color, Ever Bilena All Day Clear Mascara is a versatile choice. This lightweight gel, infused with glycerin, works as a clear mascara for natural definition, a lash primer for added volume, and a brow setter to keep stray hairs in place. The glycerin ensures smooth application and a long-lasting hold without feeling sticky or heavy.
Reviewers reported that this clear mascara offers a clean, polished look, making it a mess-free alternative to black mascaras. Moreover, the gel provides a natural shine and subtle luster, effortlessly enhancing your features for a fresh, au naturel finish. Plus, despite a faint glue-like scent, it fades quickly once applied.
Formula | Volumizing |
---|---|
Type of Wand | Thick |
Waterproof | unknown |
Smudge-proof | unknown |
Hypoallergenic | unknown |
Available Colors | Clear |
Net Weight | 10mL |
Formula | Curling、Lengthening、Volumizing |
---|---|
Type of Wand | Curved |
Waterproof | |
Smudge-proof | |
Hypoallergenic | unknown |
Available Colors | Black |
Net Weight | 8.5mL |
Some girls are blessed with naturally long or curly lashes and just want a mascara that can give them a little extra oomph. If you're one of them, we recommend getting this mascara from Sunnies Face! It is lightweight with a clean and gentle formula, as it contains 100% naturally derived ingredients. In particular, it has shea butter and beeswax that condition the lashes.
Aside from that, it also strengthens your lashes with arginine. So, it won't just give you a more defined look but also improve the health of your natural lashes! Additionally, it features a double-sided brush that curls, volumizes, and lengthens the lashes. Plus, it is easy to remove, as you can simply wash it off with water! This item is best for those who typically wear light makeup and people who are trying to achieve that "clean girl" aesthetic.
Formula | Curling、Lengthening、Volumizing |
---|---|
Type of Wand | Double-sided |
Waterproof | |
Smudge-proof | |
Hypoallergenic | |
Available Colors | Black |
Net Weight | unknown |
Formula | Lengthening |
---|---|
Type of Wand | Skinny |
Waterproof | |
Smudge-proof | |
Hypoallergenic | |
Available Colors | Black |
Net Weight | 4mL |
Formula | Lengthening、Volumizing |
---|---|
Type of Wand | Hourglass |
Waterproof | |
Smudge-proof | |
Hypoallergenic | |
Available Colors | Black |
Net Weight | unknown |
Formula | Lengthening、Volumizing |
---|---|
Type of Wand | Curved |
Waterproof | |
Smudge-proof | |
Hypoallergenic | |
Available Colors | Black |
Net Weight | 7mL |
Formula | Lengthening、Volumizing |
---|---|
Type of Wand | Thick |
Waterproof | |
Smudge-proof | |
Hypoallergenic | unknown |
Available Colors | Black |
Net Weight | 12mL |
Formula | Curling、Lengthening、Volumizing |
---|---|
Type of Wand | Curved |
Waterproof | |
Smudge-proof | |
Hypoallergenic | |
Available Colors | Black |
Net Weight | 12mL |
The best mascaras for short, thin lashes often feature specific formulas and wands. Look for a mascara with thin silicone bristles to coat each lash without clumping. For wands, slim designs with dispersed bristles can catch every lash. Hourglass-shaped brushes are effective for a fuller lash line.
The best way to remove mascara is by using gentle, oil-free cleansers. Options include a lash cleanser specifically formulated for lifted lashes, micellar water, or a water-based makeup remover. Apply the chosen product to a cotton pad or cleansing brush, gently press onto closed eyelids, and swipe downwards to remove the mascara. Remember to avoid rubbing or pulling on the lashes.
Yes, you can wear mascara after a lash lift. It's recommended to use water-based, lightweight mascaras that are gentle on your lashes. Avoid waterproof mascaras or those promising extreme volume, as they can be too harsh or heavy for lifted lashes. Wait at least 24 hours after your lash lift before applying mascara to ensure the lift has been fully set.
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
No. 1: blk cosmetics|daydream false lash waterproof mascara
No. 2: Careline|Skinny Mascara
No. 3: Ever Bilena|All-Day Clear Mascara
No. 4: Squad Cosmetics|Uplift Mascara
No. 5: Sunnies Face|Lashlift
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
Beauty
Health
Household goods
PCs and laptops
Home appliances and electronics
Cameras
Food and drinks
Kitchen supplies
Clothing
Shoes
Accessories
Mom and baby
Interior and furniture
Hobbies
Outdoor
DIY and tools
Sports and fitness
Pets
Books, CDs, and DVDs
Games
Cars and motorcycles
Gifts
Home improvement and tools
Smartphones and tablets
Banking and finance
Insurance
Audio
Smartphone applications
Others