10 Best Mascaras in the Philippines 2026 | Buying Guide Reviewed by Professional Makeup Artist
Mascara is a classic way to enhance the lashes, so it's a staple in every Filipina’s kikay kit. It helps you get longer-looking, voluminous eyelashes, which complements both natural and glamorous makeup looks. No matter what type of natural eyelashes you have, there’s bound to be a perfect mascara for you.
Explore our buying guide, crafted with makeup artist Chuchie Ledesma, to learn how to get the best mascara. Then, check out our top 10 list for the best mascaras, all available on Lazada and Shopee. Find your perfect lash enhancer and unlock the secrets to dreamy lashes!
Chuchie Ledesma has been a professional makeup artist for 13 years. She has worked as a makeup artist and trainer for local and international brands. She is also a scholar (International Intensive Masterclass) at the Jung Saemmool Art and Academy in Seoul, South Korea.
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The expert oversees the Buying Guide only, and does not determine the products and services featured.
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How to Choose a Mascara - Buying Guide
When selecting the ideal mascara, prioritize a waterproof formula for all-day wear without smudging. Also, choose a formula that aligns with your desired effect, be it volumizing, lengthening, or curling. For more details, refer to our comprehensive buying guide below.
Choose Smudge-Proof Mascaras for Everyday Wear and Waterproof for Special Occasions or High-Sweat Activities
Living in a hot and humid country like the Philippines, smudge-proof makeup is essential, so you don’t look hulas as the day goes by. A smudge-proof mascara is your everyday warrior. It’s sweat-proof and humidity-proof yet easy to remove with just warm water and gentle pressure. It is best used for daily wear, work, errands, and casual outings.
A waterproof mascara, on the other hand, is more heavy-duty. It is best for special occasions, high-sweat activities, and those who need serious staying power. Something to keep in mind, though, is that waterproof mascara is a bit tough to remove. It's best to use an oil-based makeup remover and to avoid rubbing your eyes since the eye area is quite sensitive.
Select a Mascara Formula That Will Help You Achieve Your Desired Effect
Whether you're aiming for length, volume, curl, or an all-around dramatic look, mascaras come in different formulas that can help you achieve your desired look. Here are some common mascara formulas in the market. In this guide, we'll explore the characteristics of various mascara formulas, helping you make an informed decision to enhance and define your lashes according to your preferences.
Elongate Short Lashes With Lengthening Formulas
Lengthening mascaras are designed to make your lashes appear longer, perfect for those with short lashes. They typically contain ingredients like synthetic fibers to extend the natural length of your eyelashes, giving them a fuller and more dramatic look. These tiny fibers adhere and build upon your natural lashes to create the illusion of added length and more volume.
A volumizing mascara makes your lashes appear thicker and fuller, while lengthening mascaras make them look longer without volumizing them.
Add Intensity to Thin Lashes With Volumizing Formulas
Volumizing formulas add thickness, fullness, and intensity to thin or sparse eyelashes. They focus on adding thickness to the root of your lashes, giving your eyes a more intense look.
This is perfect for those with thin lashes or who make their eye makeup pop. They typically have thicker formulas than other types of mascara, and they usually have ingredients like waxes and polymers that coat each lash, making them appear thicker.
Choose a Mascara Wand According to the Type of Lashes You Have
The best type of mascara wand for you will depend on the kind of eyelashes you have. Here are the most common mascara wands that you will encounter, as confirmed by makeup artist Ida Siasoco.
Thick, Oversized Mascara Wands for Curly, Dense Lashes
If you have dense, curly lashes, big, thick mascara wands are best for you. The shape of the mascara wand is intended to cover a larger surface area of the lashes with each stroke to allow the product to coat your lashes evenly for maximum volume.
Skinny Mascara Wands to Enhance Short and Fine Lashes
Skinny mascara wands are perfect for those with short and fine lashes since they have a slim and narrow design that allows for precise application. The slender shape of the wand is also ideal for individual lash definition since it can coat each lash from root to tip, separate the individual hairs, and prevent clumps. This is especially vital for fine lashes, as clumping can make them appear thinner
Curved Wands Can Help Curl Straight Lashes
If your lashes are naturally straight, you will benefit from curved mascara wands. These follow the natural curves of the eyelid and lashes. The curvature of the wand also helps guide the lashes upward, creating a natural curl. With curved wands, it's also easier to reach and coat the lashes in the outer corners, providing a more elongated and fanned-out effect.
Curved wands mimic the shape of your eyes.
Hourglass-Shaped Mascara Wands Create Volume for Those With Sparse Lashes
Voluminous eyelashes make such a big difference to any look, so if you have sparse eyelashes, hourglass-shaped mascara wands have you covered. They help build length and volume, distributing the product from root to tip. They also have both short and long bristles to de-clump and separate your lashes for the best possible effect.
Choose Between Colored and Clear Mascaras Depending On Your Desired Look
The choice between colored and clear mascaras depends on the specific look you want to achieve. Here's an elaboration on both options:
Make Your Lashes Appear Neater With Clear Mascaras
Clear mascara enhances the natural beauty of your lashes, providing a subtle and effortless look. It is excellent for grooming and taming your lashes, as it can hold lashes in place, providing a neat and well-groomed appearance without clumping or flaking. It is an ideal choice if you prefer a no-makeup or minimal-makeup look!
Clear mascaras simply help your lashes to look neater. If you want to clump together your lashes because it's the look you're going for, clear mascaras can help. It doesn't hold the curl really well, though. It can also be used as a brow gel or to tame baby hair near your forehead.
Experiment With Different Eye Looks and Add Drama to Your Eyes With Colored Mascaras
Using colored mascaras can be a fun and creative way to add drama to your eyes and achieve various eye-catching looks. While they come in a wide range of hues, you can never go wrong with the usual black or brown.
Black mascara is a classic, as it can add drama to your eyes to make them pop, no matter what kind of makeup look you’re wearing. If you want something more subtle and natural, though, you can opt for brown mascara. It gives off a softer finish, perfect for that no-makeup makeup effect.
The safest color would be black. If you want your eyes to look framed and defined without looking too strong, go for brown mascaras. If you want to use colored mascaras, refer to the complementary colors of the color wheel. For example, if you have blue eyes you may use reddish-brown mascaras for the color to stand out.
10 Best Mascaras to Buy Online
| Products | Image | Click to purchase | Popularity | Details | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
Easily-Washable | Strong Curl-Holding Power | Type of Wand | Waterproof | Smudge-proof | Net Weight | |||||
1 | Iron Mascara Judydoll |  | No.1 | Iron Wand | 2 g | |||||
2 | Han All Fix Mascara Romand |  | No.2 | Fiber Brush | 7 g | |||||
3 | BNB Roll to Length Steel Mascara barenbliss |  | No.3 | Steel Bristle Wand | 6 g | |||||
4 | False Lash Waterproof Mascara Blk Cosmetics |  | No.4 | Dual Brush | 12 g | |||||
5 | Crybaby Lash Sunnies Face |  | No.5 | Dual-Arc Precision Wand | 10 mL | |||||
6 | BNB Roll to High Mascara barenbliss |  | No.6 | Curved Brush | 7 g | |||||
7 | MACStack Elevated Mascara MAC |  | No.7 | Curved Fiber Brush | 12 mL | |||||
8 | All Day Clear Mascara Ever Bilena |  | No.8 | Clear Brush | 10 g | |||||
9 | Sky Tubes Maybelline |  | No.9 | Pyramid Bristle Brush | 10 mL | |||||
10 | Matte Volume Curl Mascara Ever Bilena |  | No.10 | Silicone Brush | 12 g | |||||
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Iron Wand |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 2 g |
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Fiber Brush |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 7 g |
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Steel Bristle Wand |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 6 g |
Blk CosmeticsFalse Lash Waterproof Mascara
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Dual Brush |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 12 g |
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Dual-Arc Precision Wand |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 10 mL |
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Curved Brush |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 7 g |
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Curved Fiber Brush |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 12 mL |
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Clear Brush |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 10 g |
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Pyramid Bristle Brush |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 10 mL |
Ever Bilena Matte Volume Curl Mascara
| Easily-Washable | |
|---|---|
| Strong Curl-Holding Power | |
| Type of Wand | Silicone Brush |
| Waterproof | |
| Smudge-proof | |
| Net Weight | 12 g |
Frequently Asked Questions Answered by Professional Makeup Artist Chuchie Ledesma
Is It Safe to Use Mascara Every Day? What Are Some Tips on How to Prevent Mascara From Damaging Eyelashes?
Yes, as long as you don't share it and you remove it from your eyes thoroughly at the end of the day. To avoid damaging your lashes, thoroughly remove your mascara using a waterproof makeup remover or any oil-based cleanser.
Also, avoid tugging on the lashes in the process of cleaning them, and make sure to take breaks when you’re using mascara every day (can be alternate days or 1 mascara-free day per week.)
How Can I Prevent Mascara From Clumping or Becoming Too Heavy for Daily Wear?
Curl it first before applying the product (1-2 coats should do) and not the other way around.
What Are the No-Nos When Applying Mascara?
Never use an almost-dried-up mascara as it can get clumpy. Never concentrate the product on the tips as it can weigh it down and the curl may not last long.
Complete Your Eye Makeup Look With These Products
Since most people prefer wearing masks nowadays, allow us to show you different products that will make your eyes pop. Check out our other articles below to get more curated lists of the best products that will help you achieve beautiful eye makeup!
Re-editor: Danielle Trinidad
How We Chose and Ranked Our Product Recommendations
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
