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SkincareHelping You Find the Best
  • 10 Best Face Serums in the Philippines 2025 | COSRX, Kiehl's, and More 1
  • 10 Best Face Serums in the Philippines 2025 | COSRX, Kiehl's, and More 2
  • 10 Best Face Serums in the Philippines 2025 | COSRX, Kiehl's, and More 3
  • 10 Best Face Serums in the Philippines 2025 | COSRX, Kiehl's, and More 4
  • 10 Best Face Serums in the Philippines 2025 | COSRX, Kiehl's, and More 5

10 Best Face Serums in the Philippines 2025 | COSRX, Kiehl's, and More

Face serums are a game-changer in skin care, especially for those living in tropical climates like the Philippines. Their lightweight, fast-absorbing formula makes them ideal for hot and humid weather, delivering potent ingredients more effectively than traditional creams or lotions. These little bottles of magic are loved for their ability to target specific skin concerns and provide quick, noticeable results, making them a must-have in any skincare routine.


We’ve curated a list of the best face serums available on Shopee and Lazada to help you find the perfect match for your needs. From hydration boosts to targeted solutions for specific skin concerns, these top-rated serums are here to support a healthier and more radiant complexion.

Last updated 01/24/2025

Quick List - Top Face Serums

1

COSRX

The Retinol 0.5 Oil
The Retinol 0.5 Oil

Let Your Inner Brightness Out

2

Bakuchiol Serum

Eqqualberry
Eqqualberry

Go Plant-Based But Acheive Same Results!

3

Anua

Niacinamide 10% + TXA 4% Dark Spot Correcting Serum
Niacinamide 10% + TXA 4% Dark Spot Correcting Serum

Goodbye Stubborn Dark Spots

4

Kiehl's

Clearly Corrective Dark Spot Solution
Clearly Corrective Dark Spot Solution

Formulated With Activated Vitamin C to Tackle Dark Spots

5

SKIN1004

Madagascar Centella Ampoule
Madagascar Centella Ampoule

A Great Serum for Sensitive Skin

Danice Narciso
Guide
Writer
Danice Narciso

Danice Narciso is a dedicated digital marketing enthusiast. With a strong background in tourism management and certifications in SEO, Google Digital Marketing, and AI, Danice is committed to helping consumers make informed choices. Passionate about staying updated on industry trends, she enjoys exploring the latest in marketing, travel, and technology.

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Table of Contents

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Overview of Our Top Picks

COSRX
The Retinol 0.5 Oil
The Retinol 0.5 Oil

Let Your Inner Brightness Out

Bakuchiol Serum
Eqqualberry
Eqqualberry

Go Plant-Based But Acheive Same Results!

Anua
Niacinamide 10% + TXA 4% Dark Spot Correcting Serum
Niacinamide 10% + TXA 4% Dark Spot Correcting Serum

Goodbye Stubborn Dark Spots

Kiehl's
Clearly Corrective Dark Spot Solution
Clearly Corrective Dark Spot Solution

Formulated With Activated Vitamin C to Tackle Dark Spots

SKIN1004
Madagascar Centella Ampoule
Madagascar Centella Ampoule

A Great Serum for Sensitive Skin

Dermorepubliq
5% Niacinamide + Hyaluronic Acid for Sensitive Skin Formula
5% Niacinamide + Hyaluronic Acid for Sensitive Skin Formula

Combines Acne Control and Hydration With Skin Healing Ingredients

Isntree
Ultra-Low Molecular Hyaluronic Acid Serum
Ultra-Low Molecular Hyaluronic Acid Serum

Long Lasting Hydration for a Glowing Skin

Innisfree
Retinol Cica Repair Ampoule
Retinol Cica Repair Ampoule

All-In-One Trouble-Care Ampoule

SOME BY MI
AHA・BHA・PHA 30 Days Miracle Serum
AHA・BHA・PHA 30 Days Miracle Serum

Gently Exfoliate Skin With this AHA, BHA, and PHA Serum

Apotheke Science
Squalane Moisturizing Serum
Squalane Moisturizing Serum

Hydration Without Feeling Greasy

How Do Face Serums Differ From Other Skincare Products?

How Do Face Serums Differ From Other Skincare Products?

A face serum is a gel-like, water-based formula applied after cleansing and before moisturizing, packed with high concentrations of active ingredients to address specific skin concerns, making it ideal for layering without feeling heavy on the skin. 


Unlike moisturizers or creams, which primarily hydrate and create a barrier to lock in moisture, serums penetrate deeper into the skin to target concerns like fine lines, dark spots, or dehydration at a cellular level. Think of serums as powerful treatments, while moisturizers are more about maintaining the skin’s hydration barrier.

How to Choose a Face Serum - Buying Guide

This guide will help you choose the best face serum to enhance your skincare routine, no matter your skin type. Discover how to select a serum that meets your specific needs and achieve a radiant, healthy-looking complexion!

1

Identify Your Skin Type And Choose Compatible Ingredients

Understanding your skin type is the first step to finding a face serum that works best for you. This guide will help you understand skincare ingredients better, making it easier to choose a serum that suits your skin’s specific needs.

Oily Skin: Opt for Lightweight, Non-Comedogenic Serums

Oily Skin: Opt for Lightweight, Non-Comedogenic Serums

Opt for non-comedogenic serums to avoid clogging your pores, especially if you have oily or acne-prone skin. These serums can help regulate oil production, reduce the appearance of pores, and prevent breakouts. Key ingredients to look for include niacinamide, which helps balance sebum levels and calm inflammation, and salicylic acid, a BHA that clears out impurities and exfoliates dead skin cells, for a clearer complexion.

Dry Skin: Use Hydrating Serums to Strengthen Your Skin Barrier

Dry Skin: Use Hydrating Serums to Strengthen Your Skin Barrier

For dry skin types, look for serums with hydrating ingredients to keep your skin nourished and moisturized. Key ingredients to look for include hyaluronic acid, which retains up to 1,000 times its weight in water for a plump, smooth look, and glycerin, which draws in moisture and locks it in. Together, these ingredients combat dryness, soothe irritation, and deliver lasting hydration to maintain a balanced, healthy complexion.

Sensitive And Acne-Prone Skin: Select Gentle Serums to Soothe and Protect

Sensitive And Acne-Prone Skin: Select Gentle Serums to Soothe and Protect

If you have easily-reactive skin, opt for soothing serums with ingredients like chamomile and aloe vera to calm irritation, reduce redness, and restore balance


For acne-prone skin, look for salicylic acid to clear blackheads and whiteheads and benzoyl peroxide to fight acne-causing bacteria and reduce inflammation. These ingredients help soothe sensitive skin and promote a clearer, healthier complexion with regular use.

2

Choose the Right Serum for Your Skin Concerns

Effective skin care requires selecting the appropriate serum for your unique skin conditions. Read on to learn more about choosing the ideal serum to meet your specific skin needs.

Dull Complexion: Brighten with Retinol and Niacinamide

Dull Complexion: Brighten with Retinol and Niacinamide

Retinol is a potent powerful ingredient that boosts cell turnover, smoothens skin texture, and promotes a more even skin tone. While niacinamide, sometimes referred to as vitamin B3, improves the skin's natural radiance and barrier function. When combined, these components can revitalize your skin, giving it a more radiant, renewed appearance. 

Hyperpigmentation Or Dark Spots: Even Out Skin Tone with Kojic Acid and Vitamin C

Hyperpigmentation Or Dark Spots: Even Out Skin Tone with Kojic Acid and Vitamin C
Kojic acid prevents melanin from being produced and with continued use, helps lighten dark spots and balance out skin tone. Vitamin C further helps brighten the face and lessen the appearance of pigmentation, which intensifies this effect. These ingredients help reduce dark spots, resulting in a clearer and more radiant complexion over time.
3

Pick Lightweight and Non-Sticky Formulations for Humid Weather

Pick Lightweight and Non-Sticky Formulations for Humid Weather

In humid weather, lightweight and non-sticky serums are your best bet to keep your skin comfortable and fresh. Look for water-based or gel formulations that absorb quickly without leaving a heavy or greasy residue. These options are ideal for providing hydration and nourishment while allowing your skin to breathe in the heat.

4

Choose Serums That Pair Well With Sunscreen for Daytime Use

Choose Serums That Pair Well With Sunscreen for Daytime Use
For daytime skincare, serums that work seamlessly with sunscreen can boost your skin's protection and resilience. They help form a stronger defense against sun damage and environmental stressors while keeping your skin fresh and comfortable throughout the day. A good serum should absorb quickly and prevent layering issues, so your sunscreen applies evenly and stays effective.
Was the Buying Guide helpful?

10 Best Face Serums to Buy Online

The products we introduce below were carefully curated by the mybest team, from the best-sellers of E-commerce sites like Lazada, and using the points mentioned in our detailed and thoroughly researched buying guide.
Popularity
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Details
Skin Type
Net Weight
1

COSRX

The Retinol 0.5 Oil

COSRX The Retinol 0.5 Oil 1

Let Your Inner Brightness Out

All Skin Types

20ml

2

Bakuchiol Serum

Eqqualberry

Bakuchiol Serum Eqqualberry 1

Go Plant-Based But Acheive Same Results!

All Skin Types

30ml

3

Anua

Niacinamide 10% + TXA 4% Dark Spot Correcting Serum

Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum 1

Goodbye Stubborn Dark Spots

All Skin Types

30ml

4

Kiehl's

Clearly Corrective Dark Spot Solution

Kiehl's Clearly Corrective Dark Spot Solution 1

Formulated With Activated Vitamin C to Tackle Dark Spots

All Skin Types

50ml

5

SKIN1004

Madagascar Centella Ampoule

SKIN1004 Madagascar Centella Ampoule 1

A Great Serum for Sensitive Skin

Sensitive Skin

100ml

6

Dermorepubliq

5% Niacinamide + Hyaluronic Acid for Sensitive Skin Formula

Dermorepubliq 5% Niacinamide + Hyaluronic Acid for Sensitive Skin Formula 1

Combines Acne Control and Hydration With Skin Healing Ingredients

Sensitive Skin

30ml

7

Isntree

Ultra-Low Molecular Hyaluronic Acid Serum

Isntree Ultra-Low Molecular Hyaluronic Acid Serum 1

Long Lasting Hydration for a Glowing Skin

Dry Skin, Sensitive Skin

50ml

8

Innisfree

Retinol Cica Repair Ampoule

Innisfree Retinol Cica Repair Ampoule  1

All-In-One Trouble-Care Ampoule

Sensitive Skin, Acne-Prone Skin

30ml

9

SOME BY MI

AHA・BHA・PHA 30 Days Miracle Serum

SOME BY MI AHA・BHA・PHA 30 Days Miracle Serum 1

Gently Exfoliate Skin With this AHA, BHA, and PHA Serum

Sensitive Skin, Acne-Prone Skin

50ml

10

Apotheke Science

Squalane Moisturizing Serum

Apotheke Science Squalane Moisturizing Serum 1

Hydration Without Feeling Greasy

All Skin Types, Sensitive Skin, Oily Skin

15ml

If you don't see the product you're looking for, you can request that it be listed.
No.1

COSRX
The Retinol 0.5 Oil

The Retinol 0.5 Oil 1
Reference price
₱693
Mid
Reference price
₱693
Mid

Let Your Inner Brightness Out

Reveal brighter, smoother, and more youthful-looking skin with CosRX The Retinol 0.5 Oil. Infused with pure retinol, this powerful formula targets fine lines, wrinkles, and dark spots, improving skin texture and tone. Its lightweight oil texture absorbs easily, providing hydration along with its potent anti-aging benefits.

Praised for revitalizing dull, tired skin, this product is a game-changer for any skincare routine. Perfect for retinol beginners or seasoned users alike, CosRX offers high performance while being gentle on the skin. Say hello to a glowing, youthful complexion with every drop!
Skin TypeAll Skin Types
Net Weight20ml
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No.2

Bakuchiol Serum
Eqqualberry

Reference price
₱849
Mid

Go Plant-Based But Acheive Same Results!

Elevate your skincare with the Eqqualberry Bakuchiol Plumping Serum, a plant-based alternative to retinol that delivers results without irritation. Enriched with ceramides and peptides, this serum works to minimize pores, smooth fine lines, and boost skin elasticity, leaving your complexion plump and youthful.

Perfect for sensitive skin, this serum combines the anti-aging power of bakuchiol with hydrating ingredients to keep your skin balanced and glowing. Whether you're targeting wrinkles or refining your skin texture, Eqqualberry's formula offers gentle yet effective care, making it a must-have for a naturally radiant look!
Skin TypeAll Skin Types
Net Weight30ml
No.3

Anua
Niacinamide 10% + TXA 4% Dark Spot Correcting Serum

Reference price
₱519
Mid

Goodbye Stubborn Dark Spots

The Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum is expertly formulated to target stubborn dark spots, freckles, melasma, and sunspots. This powerful serum combines niacinamide to refine skin tone and texture with TXA (tranexamic acid) to visibly lighten discoloration, leaving you with a more even, radiant glow.

Loved for its lightweight and fast-absorbing formula, this serum works well for all skin types, making it a versatile addition to your skincare routine. Whether you’re addressing long-standing blemishes or preventing future pigmentation, Anua’s Dark Spot Correcting Serum is your go-to for luminous, healthier-looking skin!
Skin TypeAll Skin Types
Net Weight30ml
No.4

Kiehl's
Clearly Corrective Dark Spot Solution

Reference price
₱2,300
High

Formulated With Activated Vitamin C to Tackle Dark Spots

If you want to brighten your skin and target dark spots, Kiehl’s spot solution is your go-to! This clinically tested serum features Activated C, a vitamin C derivative, plus white birch and peony extracts to reduce discoloration and boost radiance. Over time, it helps fade dark spots for a clearer, more even complexion.

Additionally, this lightweight formula is suitable for all skin types, including sensitive skin. Free from parabens, sulfates, phthalates, and mineral oils, it’s a gentle yet effective option for daily use. According to reviews, it not only fades existing dark spots but also prevents new ones, leaving skin visibly brighter.

Skin TypeAll Skin Types
Net Weight50ml
No.5

SKIN1004
Madagascar Centella Ampoule

Reference price
₱799
Mid

A Great Serum for Sensitive Skin

Soothe and rejuvenate your skin with the SKIN1004 Madagascar Centella Ampoule, a trusted favorite for calming sensitive or irritated skin. Packed with 100% Centella Asiatica extract from Madagascar, it helps repair your skin barrier and deeply hydrates for a smooth, revitalized look.

Lightweight and non-greasy, this ampoule absorbs quickly, making it perfect for layering in your skincare routine. Loved for its gentle yet effective care, it’s ideal for all skin types, including sensitive skin. Embrace a radiant, healthy complexion with every drop!
Skin TypeSensitive Skin
Net Weight100ml
No.6

Dermorepubliq
5% Niacinamide + Hyaluronic Acid for Sensitive Skin Formula

Reference price
₱148
Low

Combines Acne Control and Hydration With Skin Healing Ingredients

Looking for a serum that balances acne treatment with hydration? This Dermorepubliq serum combines ingredients like niacinamide, hyaluronic acid, and cucumber extract to target blemishes and deliver deep moisture. Niacinamide reduces inflammation and hyperpigmentation, while hyaluronic acid boosts hydration and smooths fine lines.

Aloe vera and snail secretion filtrate also soothe and heal, improving the skin's texture and appearance. Plus, it's free from sulfates, silicones, parabens, polymers, formaldehyde, artificial colorants, and artificial scents. Reviews highlight the serum's gentle yet effective formula that hydrates without irritation, improves skin tone, and reduces acne scars.

Skin TypeSensitive Skin
Net Weight30ml
No.7

Isntree
Ultra-Low Molecular Hyaluronic Acid Serum

Reference price
₱712
Mid

Long Lasting Hydration for a Glowing Skin

Experience next-level hydration with the Isntree Ultra-Low Molecular Hyaluronic Acid Serum. Formulated with ultra-low molecular hyaluronic acid, it penetrates deep into your skin to deliver intense moisture where it’s needed most. This innovative formula helps restore your skin’s elasticity, leaving it plump, smooth, and glowing with health.

Perfect for all skin types, especially dry and sensitive skin, this serum works wonders as part of your daily skincare routine. Whether you’re battling dryness or looking to enhance your skin’s natural glow, Isntree’s ultra-lightweight serum is the key to long-lasting hydration and radiant results.
Skin TypeDry Skin, Sensitive Skin
Net Weight50ml
No.8

Innisfree
Retinol Cica Repair Ampoule

Reference price
₱2,050
High Mid
Reference price
₱2,050
High Mid

All-In-One Trouble-Care Ampoule

Try Innisfree Retinol Cica Repair Ampoule to tackle various skin concernsーfrom combating dullness and blemish scars to minimizing enlarged pores and soothing flaky skin, this ampoule is fortified with retinol (500 IU/g) and Jeju Cica Liposomlogy™. This unique formula blends ceramide, Centella Asiatica, and Jeju green soybean-derived hyaluronic acid to enhance skin firmness, regulate sebum, fortify the skin barrier, and refine texture.


Its fast-absorbing, non-sticky texture allows for quick absorption without leaving a residue. Since it contains retinol, it's important to note that it's recommended to apply a high-SPF sunscreen during the day. Furthermore, it's dermatologically tested through seven skin irritation assessments, it’s gentle yet effective, making it suitable even for sensitive skin types. 

Skin TypeSensitive Skin, Acne-Prone Skin
Net Weight30ml
No.9

SOME BY MI
AHA・BHA・PHA 30 Days Miracle Serum

Reference price
₱719
Mid

Gently Exfoliate Skin With this AHA, BHA, and PHA Serum

This serum is chock-full of great ingredients, including AHAs and BHAs, to exfoliate your skin and leave it more radiant. It also has tea tree oil which has anti-inflammatory properties, and Centella Asiatica to soothe your skin. On top of that, it also promotes collagen production and the renewal of skin cells.

Many users say that it felt great on their faces and was able to improve their skin holistically. They also noted that even if it has exfoliating and cleansing properties, it still kept their skin hydrated. Because of its mild formulation, you likely won’t encounter any problems when using this product, even if you have combination skin.

Skin TypeSensitive Skin, Acne-Prone Skin
Net Weight50ml
No.10

Apotheke Science
Squalane Moisturizing Serum

Squalane Moisturizing Serum 1
Source:shopee.ph
Reference price
₱229
Low Mid

Hydration Without Feeling Greasy

Say hello to hydrated, supple skin with the Apotheke Science Squalane Moisturizing Serum. Made with pure squalane, this lightweight serum mimics your skin’s natural oils, delivering intense hydration without feeling greasy. It locks in moisture and improves elasticity, leaving your skin soft, plump, and glowing all day.

Perfect for all skin types, including sensitive and oily skin, this serum soothes irritation and strengthens your skin barrier. Whether you're dealing with dryness, dullness, or uneven texture, this serum is your go-to for a healthy, radiant complexion.
Skin TypeAll Skin Types, Sensitive Skin, Oily Skin
Net Weight15ml

Frequently Asked Questions

Below are some of the most asked questions on the web answered by the mybest team.

Do I Need To Patch Test Before Using A Face Serum?

Yes, it's always a good idea to patch test a new serum on a small area of your skin to ensure you don't have an adverse reaction. Apply a small amount of the serum on your wrist or behind your ear and wait for 24 hours to see if any irritation or redness occurs. This precaution helps you avoid potential allergic reactions or sensitivity issues before applying the product to your entire face.

When Should You Apply Face Serums?

Face serums should be applied after cleansing and before moisturizing. This allows the active ingredients to penetrate the skin effectively and work their magic. Using a serum on clean skin ensures better absorption, maximizing its benefits and enhancing your overall skincare routine.

How Many Face Serums Can You Use at Once?

It's best to use one or two serums at a time, focusing on your primary skin concerns. Layering too many serums can reduce their effectiveness and increase the risk of irritation. Stick to a simple routine that targets your most pressing issues for the best results.

Are There Any Side Effects for Using Face Serums?

Potential side effects can include irritation, redness, or breakouts, especially if you have sensitive skin or if the serum contains potent active ingredients. Always patch test and introduce new serums gradually into your routine.

How We Chose and Ranked Our Product Recommendations

Our buying guide was carefully researched and crafted by the mybest team of writers and editors. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.

Top 5 Face Serums

No. 1: COSRXThe Retinol 0.5 Oil

No. 2: Bakuchiol SerumEqqualberry

No. 3: AnuaNiacinamide 10% + TXA 4% Dark Spot Correcting Serum

No. 4: Kiehl'sClearly Corrective Dark Spot Solution

No. 5: SKIN1004Madagascar Centella Ampoule

View Full Ranking
The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.

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