10 Best Local Foundations in the Philippines 2026 | Strokes, Issy, and More
Say hello to flawless skin with the best local foundations! Whether you prefer a natural, dewy finish or full coverage that stays put all day, Filipino beauty brands have the perfect formula for you. From lightweight, skin-loving options to matte, long-wearing picks, there’s a foundation for every skin type and makeup style.
The best part? These local foundations are not only high-quality but also budget-friendly, widely available, and more inclusive, catering to a diverse range of skin tones. Check out our buying guide and curated list of top local foundations you can easily shop online on Lazada & Shopee!
Quick List - Top Local Foundations

Rica is a writer and editor for mybest PH who first joined the team in October 2020. She mostly writes lifestyle titles, especially ones that tap into fashion, beauty, food, arts, and hobbies. Though she's someone who dabbles in whatever sparks her interest, Rica spends most of her free time fangirling, watching races, and playing with her dogs.
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Are Local Foundation Brands the Better Choice for Filipinos?

Foundations from local brands like Issy, blk, Strokes, and Vice Cosmetics are designed with Filipinos in mind, offering shades that complement both morena and fair skin tones.
Many local brands formulate their products to suit the country’s humid climate, ensuring lightweight, long-wearing, and sweat-resistant coverage. Plus, they are often more affordable and widely available, making high-quality base makeup easier to incorporate into your daily routine.
How to Choose a Local Foundation – Buying Guide
Pick a Foundation Based on Your Skin Type
For Oily Skin: Choose a Matte, Oil-Free, and Long-Wearing Formula

If you have oily skin, shine control is a must—especially in warm, humid weather, where excess oil production can make the foundation fade or separate. Oil-free and mattifying foundations, particularly matte liquid or powder formulas, help keep skin looking fresh and non-greasy.
Look for oil-absorbing ingredients like silica or clay, which control excess sebum and provide a long-lasting matte finish. Water-based formulas with these components offer a lightweight feel while managing shine, making them great for all-day wear.
For Dry Skin: Opt for a Hydrating or Dewy-Finish Foundation

For dry skin, hydration is the top priority. Liquid or cream foundations work best as they provide moisture and a smooth finish. Look for formulas containing hyaluronic acid, glycerin, or squalane—ingredients that help attract and retain moisture to prevent flakiness.
Avoid matte foundations, as they can cling to dry patches and emphasize rough texture. Instead, choose foundations labeled "hydrating," "radiant," or "dewy finish," which help maintain a healthy glow and keep skin comfortable even in air-conditioned environments.
For Combination Skin: Pick a Semi-Matte or Natural-Finish Foundation

Combination skin can be tricky, with an oily T-zone and drier areas like the cheeks. A semi-matte or satin-finish foundation provides balanced coverage without making dry areas drier or oily areas shinier.
For better control, you can apply different formulas to different areas—use powder foundation on the T-zone to manage shine, while a hydrating liquid foundation can be used on drier areas for a more even finish.
For Sensitive or Acne-Prone Skin: Look for a Non-Comedogenic and Fragrance-Free Formula

For sensitive and acne-prone skin, prioritize gentle, breathable formulas that minimize the risk of pore blockage. Look for products labeled "non-comedogenic," indicating they are formulated to avoid clogging pores and triggering breakouts. Equally important is the avoidance of potential irritants such as fragrance, alcohol, and parabens, which can exacerbate sensitivity and redness.
Instead, opt for foundations enriched with soothing ingredients that calm and nurture the skin. Aloe vera, renowned for its anti-inflammatory properties, can help alleviate redness and irritation. Centella asiatica, known for its skin-repairing benefits, can promote healing and reduce inflammation. Niacinamide, a form of vitamin B3, can help regulate sebum production, minimize redness, and strengthen the skin barrier.
Select the Right Shade for Your Skin Tone

The ideal foundation shade should match your skin tone and blend seamlessly with your face and neck. To find your perfect match, test the foundation on your jawline under natural lighting to see if it disappears into your skin.
Warm undertones- have a golden or yellow hue. Look for shades labeled "golden," "yellow," or "honey."
Neutral undertones- have a mix of warm and cool tones. Foundations with balanced tones work best.
Cool undertones- have a pink or rosy hue. Choose shades described as "rosy," "pink," or "beige."
Using the wrong undertone can make the foundation appear too light, too dark, or unnatural. If you often find that the foundation looks too ashy or orange, switching to a better undertone match can make a big difference.
Decide on the Right Coverage
For Light Coverage: Choose a Sheer or Lightweight Liquid Foundation

For Medium Coverage: Pick a Buildable Foundation That Blends Easily

For those who need more coverage but still want a natural finish, buildable foundations are a great option. These allow you to layer product gradually to even out skin tone without looking cakey. Semi-matte and satin finishes work well for everyday wear, providing just the right balance of coverage and comfort.
For Full Coverage: Opt for a High-Pigment, Long-Wear Foundation

Consider Longevity and Performance in Humid Weather
For Long-Lasting Wear: Look for Sweat-Proof, Transfer-Proof, and Waterproof Foundations

In a tropical climate, where heat and humidity can cause the foundation to fade quickly, choosing a long-wear formula is essential. Look for foundations labeled “sweat-proof,” “transfer-proof,” or “humidity-resistant” to help maintain a fresh look throughout the day.
Water-based, silicone-based, or powder foundations tend to hold up better in warm conditions, reducing the chances of your makeup breaking down. If you spend a lot of time outdoors or commute frequently, a foundation with strong staying power will prevent patchiness and keep your skin looking even.
For Everyday Use: Choose a Lightweight, Breathable Formula

For daily wear, a lightweight foundation provides comfort and a natural finish, especially when worn for long hours. Water-based liquid foundations or powder-based formulas allow the skin to breathe, preventing clogged pores and excess oil buildup.
If you need makeup that lasts through busy workdays, errands, or long commutes, opt for a breathable, oil-free formula that keeps your skin feeling fresh without feeling heavy.
Look for Additional Skincare Benefits
For Sun Protection: Choose a Foundation With SPF 30 or Higher

Daily sun exposure can lead to premature aging, dark spots, and skin damage. Hence, it will help to get a foundation with SPF 30 or higher, as it provides an extra layer of protection against harmful UV rays, reducing the risk of sun-related skin issues.
However, keep in mind that SPF in foundations is not a replacement for sunscreen, as you may not apply enough product to achieve full protection. It’s best to layer your foundation over a broad-spectrum sunscreen for maximum coverage. Look for foundations labeled “SPF 30,” “broad-spectrum,” or “UV protection” for added sun defense.
For Acne-Prone or Sensitive Skin: Pick a Foundation With Soothing Ingredients

If you have acne-prone or sensitive skin, your foundation should do more than just provide coverage—it should help calm irritation and prevent breakouts. Look for lightweight, non-comedogenic formulas infused with skin-soothing ingredients like:
Niacinamide – Helps control oil production, reduces redness, and minimizes blemishes.
Centella asiatica – Known for its anti-inflammatory and healing properties, great for soothing sensitive skin.
Green tea extract – Rich in antioxidants that protect against environmental damage while reducing inflammation.
Avoid foundations containing fragrance, alcohol, or essential oils, as these can trigger irritation and clog pores, leading to further breakouts.
For Anti-Aging Benefits: Choose Foundations With Hyaluronic Acid and Peptides

Mature, dry, or dehydrated skin can benefit from hydrating and plumping ingredients that keep the complexion smooth and youthful. Look for foundations enriched with moisturizing ingredients to help lock in moisture and keep your skin comfortable throughout the day. Look for:
Glycerin – Attracts moisture to the skin, keeping it hydrated and plump.
Squalane – A lightweight, non-greasy oil that strengthens the skin barrier.
Ceramides – Help repair and protect the skin’s moisture barrier, reducing dryness and irritation.
10 Best Local Foundations to Buy Online
Products | Image | Click to purchase | Key features | Details | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Formulation | Coverage | No. of Shades Available | SPF Level/PA Rating | Key Ingredients | Other Features | Net Weight | Best for | |||||
1 | Strokes Soft Veil Filter Foundation | ![]() | Breathable Matte That Feels Like Nothing | Liquid, Soft-Matte, Natural | Medium to Full Coverage, Buildable Coverage | 18 | SPF 0-10 | Vitamin E, Hyaluronic Acid (Sodium Hyaluronate), Tocopheryl Acetate, Ultra Filling Spheres™ Technology | unknown | unknown | Combination Skin, Sensitive Skin | |
2 | Ever Bilena All Day Matte Liquid Foundation | ![]() | Has a Buildable Formulation for All-Day Wear | Liquid | Medium、Full | 4 | unknown | Glycerin, Shea Butter, Titanium Dioxide | unknown | 35mL/g | Combination Skin、Oily Skin | |
3 | Issy True Flex Powder Foundation | ![]() | Visibly Minimizes Pores and Controls Shine for 12 Hours | Powder | Medium、Full | 9 | unknown | Ethylhexylglycerin, Japanese Camellia Seed Oil, Finely Milled Powder | unknown | 9mL/g | All Skin Types | |
4 | Issy Active Foundation | ![]() | Active Glow Lock: Hydrate, Blur, Endure | Liquid, Dewy | Medium to Full Coverage, Buildable Coverage, Medium Coverage | 27 | unknown | Sodium Hyaluronate (Hyaluronic Acid), Panax Ginseng Root Extract, Tocopheryl Acetate (Vitamin E), Glycerin | Sweat-Proof | 30mL | Oily Skin, Combination Skin, Dry Skin | |
5 | GRWM Cosmetics Radiant Skin Luminous Foundation | ![]() | A Luminous Foundation Made for the Philippine Heat | Liquid | Medium | 26 | unknown | Glycerin, Niacinamide, Centella Asiatica, Sodium Hyaluronate, Arnica Montana Extract, Acrylates Copolymer | Transfer-Proof | 32mL/g | All Skin Types | |
6 | Ellana Loose Mineral Foundation with SPF 16 | ![]() | Buildable Mineral Powder Foundation With SPF and Oil Control | Powder | Medium、Full | 10 | SPF16 | Kaolin Clay, Allantoin, Zinc Oxide, Titanium Dioxide, Sericite, Mica Minerals | Waterproof | 8mL/g | Oily Skin、Acne-Prone Skin、Sensitive Skin | |
7 | Vice Cosmetics Endlezz Dream Focus Foundation | ![]() | Your Skin, Perfected | Liquid, Soft-Matte | Medium Coverage | 8 | SPF 11-20 | Tocopherol, Glycerin, Lactobacillus Ferment, Hyaluronic Acid, Probiotics | Oil-Control, Lightweight, Probiotic | 30 g | All Skin Types | |
8 | Blk Cosmetics Fresh Radiant Glow Foundation | ![]() | Radiant, Long-Wearing Glow That Lasts from Day to Night | Liquid | Sheer Coverage | 6 | unknown | Aqua, Glycerin, Squalane, Tocopheryl Acetate (Vitamin E), Pearlescent Pigments | Sweat-Proof、Transfer-Proof、Waterproof | 15g | All Skin Types | |
9 | Lucky Beauty Skin Blur Powder Foundation | ![]() | Soft-Focus Skin That Lasts Through Velvet Magic | Powder | Medium Coverage | 9 | unknown | unknown | unknown | 8 g | All Skin Types, Oily Skin | |
10 | Happy Skin Matte Serum Cushion Foundation | ![]() | Soft Matte Finish With Skin-Nourishing Serum Formula | Cushion | Medium | 8 | SPF15 | Hyaluronic Acid, Niacinamide, Squalane, Kahai Oil | unknown | 15mL/g | All Skin Types、Oily Skin | |
Breathable Matte That Feels Like Nothing
- Oil-free, breathable liquid formula with medium-to-full buildable coverage
- Makeup–skincare hybrid infused with Ultra Filling Spheres™ technology
- Lightweight application requiring just one pump
- Delivers a second-skin feel that is comfortable and non-greasy
- Smooths imperfections and maintains hydration
Reviews mention:
Beauty enthusiasts appreciate how lightweight the product feels, noting that it blends easily for a natural, blurred finish that lasts all day. One pump provides buildable coverage, minimizing pores and imperfections without feeling heavy. Skin remains plump and hydrated due to the moisturizing ingredients. A slightly tight sensation may be noticeable at first but disappears quickly after blending.
| Formulation | Liquid, Soft-Matte, Natural |
|---|---|
| Coverage | Medium to Full Coverage, Buildable Coverage |
| No. of Shades Available | 18 |
| SPF Level/PA Rating | SPF 0-10 |
| Key Ingredients | Vitamin E, Hyaluronic Acid (Sodium Hyaluronate), Tocopheryl Acetate, Ultra Filling Spheres™ Technology |
| Other Features | unknown |
| Net Weight | unknown |
| Best for | Combination Skin, Sensitive Skin |
Has a Buildable Formulation for All-Day Wear
According to reviews, it brightens the skin, smooths fine lines, and covers redness well. While the coverage isn’t as full as traditional foundations, it still enhances the skin’s natural look—perfect for those who love a lightweight, breathable finish.
| Formulation | Liquid |
|---|---|
| Coverage | Medium、Full |
| No. of Shades Available | 4 |
| SPF Level/PA Rating | unknown |
| Key Ingredients | Glycerin, Shea Butter, Titanium Dioxide |
| Other Features | unknown |
| Net Weight | 35mL/g |
| Best for | Combination Skin、Oily Skin |
Visibly Minimizes Pores and Controls Shine for 12 Hours
This dermatologically tested, vegan, cruelty-free, and paraben-free foundation caters to a diverse range of skin types, delivering medium to full coverage that seamlessly blends into your complexion. It effectively minimizes pores, controls shine, and provides a natural matte finish that remains flawless for up to 12 hours without caking or creasing.
| Formulation | Powder |
|---|---|
| Coverage | Medium、Full |
| No. of Shades Available | 9 |
| SPF Level/PA Rating | unknown |
| Key Ingredients | Ethylhexylglycerin, Japanese Camellia Seed Oil, Finely Milled Powder |
| Other Features | unknown |
| Net Weight | 9mL/g |
| Best for | All Skin Types |
Active Glow Lock: Hydrate, Blur, Endure
- Weightless, serum-esque formula with sodium hyaluronate
- Formulated with Panax ginseng root extract for antioxidant and anti-aging benefits
- Feels like a second skin, blending seamlessly for natural dewiness
- Nourishes while worn, improving skin tone and hydration
- Maintains oil control without greasiness on combination or dehydrated skin
Reviews mention:
This lightweight formula provides a natural, dewy glow that lasts through active days and humid conditions. It effortlessly builds to blur imperfections with a barely-there feel, while antioxidants nourish the skin for a smoother tone. Reviewers appreciate its breathable, long-wearing finish that resists creasing and settling into pores. However, it may be too dewy for very oily skin and may contribute to shine.
| Formulation | Liquid, Dewy |
|---|---|
| Coverage | Medium to Full Coverage, Buildable Coverage, Medium Coverage |
| No. of Shades Available | 27 |
| SPF Level/PA Rating | unknown |
| Key Ingredients | Sodium Hyaluronate (Hyaluronic Acid), Panax Ginseng Root Extract, Tocopheryl Acetate (Vitamin E), Glycerin |
| Other Features | Sweat-Proof |
| Net Weight | 30mL |
| Best for | Oily Skin, Combination Skin, Dry Skin |
GRWM CosmeticsRadiant Skin Luminous Foundation
A Luminous Foundation Made for the Philippine Heat
Struggling to find a foundation that lasts in the Philippine heat? The GRWM Cosmetics Radiant Skin Luminous Foundation provides medium coverage with a lightweight, skin-like finish. Infused with glycerin and sodium hyaluronate for hydration, niacinamide to brighten, and Centella Asiatica to soothe, it keeps skin fresh all day.
Arnica Montana extract also helps restore suppleness, while acrylates copolymer ensures long wear. With 26 shades, finding a match is easy. Users love its radiant, breathable feel that evens out skin tone. Though those with oily skin may need a setting powder, its long-lasting, luminous finish makes it a favorite.
| Formulation | Liquid |
|---|---|
| Coverage | Medium |
| No. of Shades Available | 26 |
| SPF Level/PA Rating | unknown |
| Key Ingredients | Glycerin, Niacinamide, Centella Asiatica, Sodium Hyaluronate, Arnica Montana Extract, Acrylates Copolymer |
| Other Features | Transfer-Proof |
| Net Weight | 32mL/g |
| Best for | All Skin Types |
Buildable Mineral Powder Foundation With SPF and Oil Control
- Made with kaolin clay to control excess oil and reduce shine
- Offers buildable coverage from sheer to full without caking
- Non-comedogenic formula helps prevent breakouts and clogged pores
- Contains SPF 16 for added daily sun protection
Reviews mention:
Users say this foundation works well for everyday use, especially for oily or acne-prone skin. The powder texture is noted to be finely milled and lightweight, allowing a natural matte finish that doesn’t feel heavy or suffocating. Many users appreciate how it keeps shine at bay and doesn’t trigger breakouts, making it a staple in their routine. Some note that it holds up well even in humid conditions, with touch-ups rarely needed.
| Formulation | Powder |
|---|---|
| Coverage | Medium、Full |
| No. of Shades Available | 10 |
| SPF Level/PA Rating | SPF16 |
| Key Ingredients | Kaolin Clay, Allantoin, Zinc Oxide, Titanium Dioxide, Sericite, Mica Minerals |
| Other Features | Waterproof |
| Net Weight | 8mL/g |
| Best for | Oily Skin、Acne-Prone Skin、Sensitive Skin |
Vice Cosmetics Endlezz Dream Focus Foundation
Your Skin, Perfected
- Creamy, weightless formula with medium-to-full buildable coverage
- Enhanced with probiotics for skin health benefits
- Provides seamless blendability and instant coverage
- Comes in eight shades that can be mixed and matched
- Lightweight feel without heaviness, ideal for active lifestyles
Reviews mention:
This product provides medium, buildable coverage with a lightweight feel that belies its affordable price point, outperforming similar drugstore formulations. The comfortable formula and lack of discernible odor make it an immediate favorite, offering excellent value compared with higher-end alternatives. Suitable for oily skin types, it resists caking when set with powder and can be used for contouring or highlighting. The slightly yellow undertones of certain shades may not be universally flattering.
| Formulation | Liquid, Soft-Matte |
|---|---|
| Coverage | Medium Coverage |
| No. of Shades Available | 8 |
| SPF Level/PA Rating | SPF 11-20 |
| Key Ingredients | Tocopherol, Glycerin, Lactobacillus Ferment, Hyaluronic Acid, Probiotics |
| Other Features | Oil-Control, Lightweight, Probiotic |
| Net Weight | 30 g |
| Best for | All Skin Types |
Blk CosmeticsFresh Radiant Glow Foundation
Radiant, Long-Wearing Glow That Lasts from Day to Night
- Liquid glow booster with ultra-fine pearlescent pigments for instant radiance
- Lightweight, waterproof, and sweat-resistant for long wear in humid weather
- Can be worn alone, mixed with base makeup, or used as a highlighter
- Convenient doe-foot applicator ensures precise and easy application
Reviews mention:
Users enjoy its silky texture and how it enhances skin without feeling greasy or heavy. The luminous finish is often described as “fresh and natural,” perfect for daily use or layering with makeup. Some note it holds up well in heat and humidity, though those with oily skin prefer to top it with powder for balance.
| Formulation | Liquid |
|---|---|
| Coverage | Sheer Coverage |
| No. of Shades Available | 6 |
| SPF Level/PA Rating | unknown |
| Key Ingredients | Aqua, Glycerin, Squalane, Tocopheryl Acetate (Vitamin E), Pearlescent Pigments |
| Other Features | Sweat-Proof、Transfer-Proof、Waterproof |
| Net Weight | 15g |
| Best for | All Skin Types |
Soft-Focus Skin That Lasts Through Velvet Magic
- Finely milled powder formula creates a velvety texture
- Medium-to-buildable coverage pairs well with concealers
- Provides a smooth, blurred finish that minimizes imperfections
- Lightweight wear feels breathable and comfortable
- Enhances skin’s natural radiance with minimal retouching needed
Reviews mention:
Users love this powder foundation for its smooth application and ability to even out skin tone, delivering a natural glow without feeling heavy. It controls oil effectively, helping to maintain a shine-free appearance throughout the day. The coverage is buildable, allowing for a flawless yet lightweight finish. The powder blends easily with concealers, creating a natural base that enhances the skin’s radiance. However, some users note that it may fade or emphasize dry patches over extended wear if a primer is not used.
| Formulation | Powder |
|---|---|
| Coverage | Medium Coverage |
| No. of Shades Available | 9 |
| SPF Level/PA Rating | unknown |
| Key Ingredients | unknown |
| Other Features | unknown |
| Net Weight | 8 g |
| Best for | All Skin Types, Oily Skin |
Soft Matte Finish With Skin-Nourishing Serum Formula
- Serum enriched with hyaluronic acid and squalane for hydration and smoothness
- Soft matte, breathable, non-greasy finish
- SPF 15 and anti-blue light protect against sun and screen damage
- True-to-tone coverage that blends naturally
Reviews mention:
Users appreciate the natural matte look and lightweight feel. They praise the good shade match and skin-friendly ingredients that soothe dryness and redness. While some wish for higher SPF, overall, it’s valued for comfort and a healthy appearance.
| Formulation | Cushion |
|---|---|
| Coverage | Medium |
| No. of Shades Available | 8 |
| SPF Level/PA Rating | SPF15 |
| Key Ingredients | Hyaluronic Acid, Niacinamide, Squalane, Kahai Oil |
| Other Features | unknown |
| Net Weight | 15mL/g |
| Best for | All Skin Types、Oily Skin |
Complete Your Base Routine With These Must-Haves
A flawless makeup look goes beyond foundation—it’s all about layering the right base products. From hydrating primers and color-correcting creams to lightweight skin tints and high-coverage powders, there’s everything you need for a seamless finish. Whether you want a fresh, everyday glow or a long-wearing matte look, these essentials will help you achieve a smooth and flawless base!

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Re-editor: Danielle Trinidad
How We Chose and Ranked Our Product Recommendations
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
Top 5 Local Foundations
No. 1: Strokes|Soft Veil Filter Foundation
No. 2: Ever Bilena|All Day Matte Liquid Foundation
No. 3: Issy |True Flex Powder Foundation
No. 4: Issy|Active Foundation
No. 5: GRWM Cosmetics|Radiant Skin Luminous Foundation
View Full RankingThe descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.