Effie Iñigo
Celebrity Makeup Artist
Hi, I’m Effie (Go) Inigo, a makeup artist who has spent decades doing what I truly love—making people feel beautiful and confident in their own skin. I’ve always believed that the best makeup doesn’t change who you are; it simply brings out the most beautiful version of you.
I’m a wife, a mom of two, and a tennis enthusiast, both playing and watching. Tennis has taught me so much about life: resilience, patience, staying present, and learning to keep going, lessons that extend far beyond the court.View all
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Favorite items
Faboulash
Bespoke Cluster Lashes
₱249If you don’t like mascara, try these pre-glued, press-on cluster lashes. You can apply them at home with no glue, no mess, and no salon visit needed. Just place them under your natural lashes for a seamless look. You can also mix and match different lengths and rows for anything from a natural style to dramatic volume, like cat-eye or doll-eye. They’re lightweight, flexible, comfortable to wear all day, and very affordable.
K-Palette
Real Lasting Eyepencil 24h WP
₱795I’ve used K-Palette for over ten years, and it’s still my most trusted eyeliner brand—a real staple in my kit! They have both liquid and pencil eyeliners, so you can pick what suits your style. The Liquid Eyeliner has a super-fine 0.1mm brush tip, perfect for sharp wings, precise lines, and defined eyes, with rich color and a clean finish. The pencil version has a soft, creamy retractable tip that’s easy to blend, great for smoky looks, tightlining, or soft everyday definition, and it comes with a built-in blending sponge. Both formulas stay put, making them great for daily use.
Sunnies Face
Lip Glaze
₱495If you want to elevate your usual everyday makeup, this is what I use to finish my look. It gives lips a glossy, cushiony finish without being too sticky. You can wear it alone for shine, over lip liner, or even as an overnight treatment. At around ₱495, it’s a more affordable alternative to the Rhode lip treatment, giving you the same glossy, hydrating, and plumping effect for less.
Kiko Milano
Sculpting Touch Creamy Stick Contour
₱1,400I love products that are easy to use because they save time and make my routine simple. This matte cream contour is easy to apply and blend, creating natural-looking shadows that define your face without looking shiny or heavy. The smooth, velvety formula glides on easily and blends well with fingers, a sponge, or a brush. It’s dermatologically tested and non-comedogenic, so it won’t clog pores and works for all skin types.
Isehan
Kiss Me Heroine Make Volume and Curl Mascara Advanced Film
₱825This Japanese mascara is a cult favorite because it lasts all day. It keeps lashes curled, even in hot and humid weather, and resists smudging, flaking, and transferring. It’s a great choice for everyday wear if you want your lashes to stay lifted and defined. There are two formulas: Super Waterproof for maximum hold, and Advanced Film, which is easier to remove with warm water and cleanser.
Careline
Best Brow Liner
₱201This retractable eyebrow pencil is popular, affordable, and of good quality. It’s beginner-friendly and lets you create precise, hair-like strokes for natural-looking brows. It’s long-lasting and smudge-proof. The creamy formula helps you fill in brows with fine strokes, and the spoolie on the other end blends color and shapes your brows.