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  4. 10 Best Mascaras in the Philippines 2023 | Buying Guide Reviewed by Visual and Makeup Artist
  • 10 Best Mascaras in the Philippines 2023 | Buying Guide Reviewed by Visual and Makeup Artist 1
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10 Best Mascaras in the Philippines 2023 | Buying Guide Reviewed by Visual and Makeup Artist

Mascara is a classic way to enhance the lashes, so it's a staple in every Filipina’s kikay kit. It helps you get longer-looking, voluminous eyelashes, which complements both natural and glamorous makeup looks. No matter what type of natural eyelashes you have, there’s bound to be a perfect mascara for you.


Explore our buying guide, crafted with makeup artist Chuchie Ledesma, to learn how to get the best mascara. Then, check out our top 10 list for the best mascaras, all available on Lazada and Shopee. Find your perfect lash enhancer and unlock the secrets to dreamy lashes!

Last updated 01/12/2024
Chuchie Ledesma
Expert
Professional Makeup Artist
Chuchie Ledesma

Chuchie Ledesma has been a professional makeup artist for 13 years. She has worked as a makeup artist and trainer for local and international brands. She is also a scholar (International Intensive Masterclass) at the Jung Saemmool Art and Academy in Seoul, South Korea.

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Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.

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The expert oversees the Buying Guide only, and does not determine the products and services featured.

Table of Contents

How to Choose a Mascara - Buying Guide

When selecting the ideal mascara, prioritize a waterproof formula for all-day wear without smudging. Also, choose a formula that aligns with your desired effect, be it volumizing, lengthening, or curling. For more details, refer to our comprehensive buying guide below.

1

Choose Smudge-Proof Mascaras for Everyday Wear and Waterproof for Special Occasions or High-Sweat Activities

Choose Smudge-Proof Mascaras for Everyday Wear and Waterproof for Special Occasions or High-Sweat Activities

Living in a hot and humid country like the Philippines, smudge-proof makeup is essential, so you don’t look hulas as the day goes by. A smudge-proof mascara is your everyday warrior. It’s sweat-proof and humidity-proof yet easy to remove with just warm water and gentle pressure. It is best used for daily wear, work, errands, and casual outings.


A waterproof mascara, on the other hand, is more heavy-duty. It is best for special occasions, high-sweat activities, and those who need serious staying power. Something to keep in mind, though, is that waterproof mascara is a bit tough to remove. It's best to use an oil-based makeup remover and to avoid rubbing your eyes since the eye area is quite sensitive.

2

Select a Mascara Formula That Will Help You Achieve Your Desired Effect

Whether you're aiming for length, volume, curl, or an all-around dramatic look, mascaras come in different formulas that can help you achieve your desired look. Here are some common mascara formulas in the market. In this guide, we'll explore the characteristics of various mascara formulas, helping you make an informed decision to enhance and define your lashes according to your preferences.

Elongate Short Lashes With Lengthening Formulas

Elongate Short Lashes With Lengthening Formulas

Lengthening mascaras are designed to make your lashes appear longer, perfect for those with short lashes. They typically contain ingredients like synthetic fibers to extend the natural length of your eyelashes, giving them a fuller and more dramatic look. These tiny fibers adhere and build upon your natural lashes to create the illusion of added length and more volume.

Chuchie Ledesma
Professional Makeup ArtistChuchie Ledesma

A volumizing mascara makes your lashes appear thicker and fuller, while lengthening mascaras make them look longer without volumizing them.

Add Intensity to Thin Lashes With Volumizing Formulas

Add Intensity to Thin Lashes With Volumizing Formulas

Volumizing formulas add thickness, fullness, and intensity to thin or sparse eyelashes. They focus on adding thickness to the root of your lashes, giving your eyes a more intense look. 


This is perfect for those with thin lashes or who make their eye makeup pop. They typically have thicker formulas than other types of mascara, and they usually have ingredients like waxes and polymers that coat each lash, making them appear thicker.

3

Choose a Mascara Wand According to the Type of Lashes You Have

The best type of mascara wand for you will depend on the kind of eyelashes you have. Here are the most common mascara wands that you will encounter, as confirmed by makeup artist Ida Siasoco.

Thick, Oversized Mascara Wands for Curly, Dense Lashes

Thick, Oversized Mascara Wands for Curly, Dense Lashes

If you have dense, curly lashes, big, thick mascara wands are best for you. The shape of the mascara wand is intended to cover a larger surface area of the lashes with each stroke to allow the product to coat your lashes evenly for maximum volume.

Ida Siasoco
Visual and Makeup ArtistIda Siasoco
When applying mascara, hold the wand horizontally as you apply it from the root. But when you get to the tip of your lashes, turn the wand vertically to achieve a clump-free look.

Skinny Mascara Wands to Enhance Short and Fine Lashes

Skinny Mascara Wands to Enhance Short and Fine Lashes

Skinny mascara wands are perfect for those with short and fine lashes since they have a slim and narrow design that allows for precise application. The slender shape of the wand is also ideal for individual lash definition since it can coat each lash from root to tip, separate the individual hairs, and prevent clumps. This is especially vital for fine lashes, as clumping can make them appear thinner

Curved Wands Can Help Curl Straight Lashes

Curved Wands Can Help Curl Straight Lashes

If your lashes are naturally straight, you will benefit from curved mascara wands. These follow the natural curves of the eyelid and lashes. The curvature of the wand also helps guide the lashes upward, creating a natural curl. With curved wands, it's also easier to reach and coat the lashes in the outer corners, providing a more elongated and fanned-out effect. 

Ida Siasoco
Visual and Makeup ArtistIda Siasoco

Curved wands mimic the shape of your eyes

Hourglass-Shaped Mascara Wands Create Volume for Those With Sparse Lashes

Hourglass-Shaped Mascara Wands Create Volume for Those With Sparse Lashes

Voluminous eyelashes make such a big difference to any look, so if you have sparse eyelashes, hourglass-shaped mascara wands have you covered. They help build length and volume, distributing the product from root to tip. They also have both short and long bristles to de-clump and separate your lashes for the best possible effect.

4

Choose Between Colored and Clear Mascaras Depending On Your Desired Look

The choice between colored and clear mascaras depends on the specific look you want to achieve. Here's an elaboration on both options:

Make Your Lashes Appear Neater With Clear Mascaras

Make Your Lashes Appear Neater With Clear Mascaras

Clear mascara enhances the natural beauty of your lashes, providing a subtle and effortless look. It is excellent for grooming and taming your lashes, as it can hold lashes in place, providing a neat and well-groomed appearance without clumping or flaking. It is an ideal choice if you prefer a no-makeup or minimal-makeup look!

Chuchie Ledesma
Professional Makeup ArtistChuchie Ledesma

Clear mascaras simply help your lashes to look neater. If you want to clump together your lashes because it's the look you're going for, clear mascaras can help. It doesn't hold the curl really well, though. It can also be used as a brow gel or to tame baby hair near your forehead.

Experiment With Different Eye Looks and Add Drama to Your Eyes With Colored Mascaras

Experiment With Different Eye Looks and Add Drama to Your Eyes With Colored Mascaras

Using colored mascaras can be a fun and creative way to add drama to your eyes and achieve various eye-catching looks. While they come in a wide range of hues, you can never go wrong with the usual black or brown. 


Black mascara is a classic, as it can add drama to your eyes to make them pop, no matter what kind of makeup look you’re wearing. If you want something more subtle and natural, though, you can opt for brown mascara. It gives off a softer finish, perfect for that no-makeup makeup effect.

Chuchie Ledesma
Professional Makeup ArtistChuchie Ledesma

The safest color would be black. If you want your eyes to look framed and defined without looking too strong, go for brown mascaras. If you want to use colored mascaras, refer to the complementary colors of the color wheel. For example, if you have blue eyes you may use reddish-brown mascaras for the color to stand out.

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10 Best Mascaras to Buy Online

The products we introduce below were carefully curated by the mybest team, from the best-sellers of E-commerce sites like Lazada, and using the points mentioned in our detailed and thoroughly researched buying guide.
Popularity
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Products
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Key features
Details
Formula
Type of Wand
Waterproof
Color
Net Weight
1

Maybelline

Lash Sensational Sky High Mascara

Maybelline Lash Sensational Sky High Mascara 1枚目

Achieve a Falsies Look With This Affordable Waterproof Mascara

Lengthening, Volumizing

Flex Tower Brush

Black

6ml

2

L'Oreal

Voluminous Lash Paradise Waterproof MascaraBlackest Black

L'Oreal Voluminous Lash Paradise Waterproof Mascara 1枚目

Has a Voluminous, Clump-Free Formula That Gives You Longer Lashes

Volumizing

Hourglass

Black

7.6ml

3

Sunnies Face

Lashlift

Sunnies Face Lashlift 1枚目

An Easy to Remove Mascara That's Made From Naturally Derived Ingredients

Curling, Lengthening, Volumizing

Double-sided

Black

9ml

4

barenbliss

Roll To Volume Mascara

barenbliss  Roll To Volume Mascara 1枚目

Your Key to Healthy Lashes That Boast a Dramatic, 24-Hour Volumized Curl

Curling, Lengthening, Volumizing

Thick

Black

Not Specified

5

blk cosmetics

daydream waterproof volumizing microcara

blk cosmetics daydream waterproof volumizing microcara 1枚目

Get Naturally Enhanced and Full-Looking Lashes With This Microcara

Volumizing

Skinny

Black

Not Specified

6

rom&nd

Han All Fix Mascara

rom&nd Han All Fix Mascara  1枚目

Lets You Score Long-Lasting, Smudge-Proof, and Expertly Curled Lashes

Curling

Not Specified

Black, Ash, Hazel

7ml

7

GRWM Cosmetics

Lash Booster Lengthening and Lifting Mascara

GRWM Cosmetics Lash Booster Lengthening and Lifting Mascara 1枚目

Provides Volume, Length, and Lift for a Mesmerizing Gaze That Lasts All Day

Volumizing, Lengthening

Curved

Black

Not Specified

8

NICHIDO

Eyelash Defining Mascara

NICHIDO Eyelash Defining Mascara 1枚目

Budget-Friendly Mascara That’s Suitable for Daily Use

Lengthening, Volumizing

Curved

Black

12ml

9

Ever Bilena

All Day Clear Mascara

Ever Bilena All Day Clear Mascara 1枚目

Provides All-Day Coverage and Gives Your Brows and Lashes a Subtle Shine

Not Specified

Not Specified

Clear

Not Specified

10

KISSME Heroine Make

Long UP Mascara Super Waterproof

KISSME Heroine Make Long UP Mascara Super Waterproof 1枚目

Creates Dramatic and Doll-Like Lashes That You’ll Love to Flaunt

Volumizing, Lengthening

Not Specified

Black, Brown

Not Specified

If you don't see the product you're looking for, you can request that it be listed.
No.1

MaybellineLash Sensational Sky High Mascara

Lash Sensational Sky High Mascara Image 1
Source:maybelline.com.ph
Reference price
From ₱445
Reference price
From ₱445

Achieve a Falsies Look With This Affordable Waterproof Mascara

Maybelline is known for its affordable yet high-quality waterproof mascaras, and this one is no exception. This patented formula is infused with bamboo extract, fibers, and plant oils to give you thick lashes that won't budge. Moreover, it gives you long-lasting lashes with just a few coats. And if you have sensitive eyes or wear contact lenses, you'll be happy to know that this product has been tested and approved by allergy experts and ophthalmologists.

The flex tower plastic brush with fine bristles coats every eyelash, giving you a volumized lash lift. However, some reviews have noted that the formulation doesn't dry fast enough, which can cause their lashes to lose their curl. So it would be ideal to use a different product if your lashes are naturally inclined downward.
FormulaLengthening, Volumizing
Type of WandFlex Tower Brush
Waterproof
ColorBlack
Net Weight6ml
View all
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No.2

L'OrealVoluminous Lash Paradise Waterproof MascaraBlackest Black

Reference price
From ₱613

Has a Voluminous, Clump-Free Formula That Gives You Longer Lashes

Most people dream of having long, fluttery lashes, but falsies or lash extensions can be a bit expensive. However, a good mascara can do the trick! Thankfully, L'Oreal has got you covered with the Voluminous Lash Paradise Waterproof Mascara. It has an hourglass-shaped wand and a smooth glide formula that gives you trendy, feathery eyelashes.

It can curl and volumize your lashes, all while having a gentle formulation that those with sensitive skin and people who wear contacts will appreciate. It's long-lasting, waterproof, and smudge-proof, too. Reviewers can attest to this, saying that they use it during the daytime and nighttime for meetings or parties. Best of all, it contains synthetic beeswax that moisturizes the lashes.

FormulaVolumizing
Type of WandHourglass
Waterproof
ColorBlack
Net Weight7.6ml
View all
No.3

Sunnies FaceLashlift

Reference price
From ₱595

An Easy to Remove Mascara That's Made From Naturally Derived Ingredients

Some girls are blessed with naturally long or curly lashes and just want a mascara that can give them a little extra oomph. If you're one of them, we recommend getting this mascara from Sunnies Face! It is lightweight with a clean and gentle formula, as it contains 100% naturally derived ingredients. In particular, it has shea butter and beeswax that condition the lashes.

Aside from that, it also strengthens your lashes with arginine. So, it won't just give you a more defined look but also improve the health of your natural lashes! Additionally, it features a double-sided brush that curls, volumizes, and lengthens the lashes. Plus, it is easy to remove, as you can simply wash it off with water! This item is best for those who typically wear light makeup and people who are trying to achieve that "clean girl" aesthetic.

FormulaCurling, Lengthening, Volumizing
Type of WandDouble-sided
Waterproof
ColorBlack
Net Weight9ml
View all
No.4

barenbliss Roll To Volume Mascara

Reference price
From ₱289

Your Key to Healthy Lashes That Boast a Dramatic, 24-Hour Volumized Curl

This mascara by barenbliss delivers a lasting volumized curl that stays put for up to 24 hours. Although lightweight, it is non-flaking, clump-free, smudge-proof, waterproof, and sweatproof, making it the ideal choice for long-lasting, impeccable lashes. It also has an intense pigment that pairs well with its thick rectangular bristle brush that effortlessly fans out the lash for a beautifully defined and voluminous effect.

What's even greater about this mascara formulation is that it is enriched with polypeptide, which has potential benefits in promoting eyelash health and growth. With that said, this nourishing formula not only provides intense pigmentation but also promotes healthy lashes, ensuring that your they look fabulous and feel nourished.
Formula Curling, Lengthening, Volumizing
Type of WandThick
Waterproof
ColorBlack
Net WeightNot Specified
View all
No.5

blk cosmeticsdaydream waterproof volumizing microcara

Reference price
From ₱319

Get Naturally Enhanced and Full-Looking Lashes With This Microcara

Elevate your lash game with blk cosmetics' Volume Boost Waterproof Microcara that lifts, separates, and elongates your strands with precision. Featuring a skinny spoolie brush, it is designed to reach short and tricky-to-reach lashes, ensuring it coats every lash from root to tip.

What's even greater is that this intensely pigmented formula also delivers weightless volume and a clump-free finish. You can also stay worry-free all day, as this microcara is sweat- and water-resistant, so it can last the entire day.
FormulaVolumizing
Type of WandSkinny
Waterproof
ColorBlack
Net WeightNot Specified
View all
No.6

rom&ndHan All Fix Mascara

Han All Fix Mascara  Image 1
Source:shopee.ph
Reference price
From ₱571
Reference price
From ₱571

Lets You Score Long-Lasting, Smudge-Proof, and Expertly Curled Lashes

This mascara by rom&nd is expertly formulated to provide a long-lasting finish without clumping or smudging, ensuring your lashes stay flawlessly defined throughout the day. There's no need to worry about drooping as well, as it creates sharp-looking lashes with a curling effect that lasts without a hint of sagging.

Although its unique blend prevents smudges caused by water and oil, it offers easy removal with an eye makeup remover, leaving no irritation to the delicate eye area. Some reviewers also hailed it for its exceptional performance and longevity on even the most stubborn lashes.
FormulaCurling
Type of WandNot Specified
Waterproof
ColorBlack, Ash, Hazel
Net Weight7ml
View all
No.7

GRWM CosmeticsLash Booster Lengthening and Lifting Mascara

Reference price
From ₱349

Provides Volume, Length, and Lift for a Mesmerizing Gaze That Lasts All Day

If you want to get long, captivating lashes that last long, add GRWM's Cosmetics Lash Booster Lengthening and Lifting Mascara to your makeup stash! Its unique blend of ingredients not only adds volume but also provides a lengthening effect, making your lashes appear longer and beautifully lifted.

It also comes with a specially designed curved fiber brush that adapts to varying eye shapes. Moreover, this volumizing mascara boasts a smudge-resistant and water-resistant formula, ensuring life-proof wear that stays flawless throughout the day.
FormulaVolumizing, Lengthening
Type of WandCurved
Waterproof
ColorBlack
Net WeightNot Specified
View all
No.8

NICHIDOEyelash Defining Mascara

Eyelash Defining Mascara Image 1
Source:shopee.ph
Eyelash Defining Mascara Image 2
Source:shopee.ph
Reference price
From ₱107

Budget-Friendly Mascara That’s Suitable for Daily Use

If you're searching for a mascara that you can use every day, Nichido's Eyelash Defining Mascara is a great option. With its budget-friendly cost, you can add it to your everyday makeup without breaking the bank. Equipped with a thick wand, it can coat your lashes from root to tip to lengthen and thicken them.

It can also define and enhance your lashes for a luscious look that you can rock for work or play. Reviewers also say that it's a delight to use because it does not clump on your lashes, and it really does the job of defining your eyes for various eye makeup looks.
FormulaLengthening, Volumizing
Type of WandCurved
Waterproof
ColorBlack
Net Weight12ml
View all
No.9

Ever BilenaAll Day Clear Mascara

All Day Clear Mascara Image 1
Source:lazada.com.ph
Reference price
From ₱295
Reference price
From ₱295

Provides All-Day Coverage and Gives Your Brows and Lashes a Subtle Shine

This clear gel formula is your next favorite go-to for natural-looking lashes and beautifully tamed eyebrows that last long! No more worrying about giving off an overly dramatic look as this mascara gives you that au naturale makeup look with all-day coverage.


You won't have to fret about smudging your mascara while you're outside, too, because it has a smudge-proof gel formulation. It also has a thick wand to help distribute some shine and luster to your lashes. Plus, it is waterproof, making it perfect for whole-day activities and events.

FormulaNot Specified
Type of WandNot Specified
Waterproof
ColorClear
Net WeightNot Specified
View all
No.10

KISSME Heroine MakeLong UP Mascara Super Waterproof

Reference price
From ₱715.5

Creates Dramatic and Doll-Like Lashes That You’ll Love to Flaunt

This mascara is perfect for achieving doll-like lashes, thanks to its lengthening, volumizing, and curling formula. It also glides smoothly when applied, so you won't have any problems with clumping or smudging. It's waterproof, too, which means it can withstand water, sweat, and tears—even sebum!

This is all thanks to its Long Fiber Ex formula that adheres to the lashes even with just one application. It also doesn't feel heavy on the eyelashes! What makes this product better is its blend of six eyelash-protecting ingredients—almond oil, argan oil, camellia oil, royal jelly extract, wild rose oil, and Panax ginseng root extract—which keep your lashes moisturized.
FormulaVolumizing, Lengthening
Type of WandNot Specified
Waterproof
ColorBlack, Brown
Net WeightNot Specified
View all

Frequently Asked Questions Answered by Professional Makeup Artist Chuchie Ledesma

Is It Safe to Use Mascara Every Day? What Are Some Tips on How to Prevent Mascara From Damaging Eyelashes?

Yes, as long as you don't share it and you remove it from your eyes thoroughly at the end of the day. To avoid damaging your lashes, thoroughly remove your mascara using a waterproof makeup remover or any oil-based cleanser. 


Also, avoid tugging on the lashes in the process of cleaning them, and make sure to take breaks when you’re using mascara every day (can be alternate days or 1 mascara-free day per week.)

How Can I Prevent Mascara From Clumping or Becoming Too Heavy for Daily Wear?

Curl it first before applying the product (1-2 coats should do) and not the other way around.

What Are the No-Nos When Applying Mascara?

Never use an almost-dried-up mascara as it can get clumpy. Never concentrate the product on the tips as it can weigh it down and the curl may not last long.

Complete Your Eye Makeup Look With These Products

How We Chose and Ranked Our Product Recommendations

Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.

Top 5 Mascaras

No. 1: MaybellineLash Sensational Sky High Mascara

No. 2: L'OrealVoluminous Lash Paradise Waterproof MascaraBlackest Black

No. 3: Sunnies FaceLashlift

No. 4: barenbliss Roll To Volume Mascara

No. 5: blk cosmeticsdaydream waterproof volumizing microcara

View Full Ranking
The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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