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10 Best Liquid Foundations in the Philippines 2023 | Buying Guide Reviewed by Beauty Professional
There is a wide array of liquid foundations to choose from that provide excellent coverage or hydration. But how do you know which one is best for you? In this article, we'll help you narrow down your options with our buying guide and a list of the best liquid foundations in the market. We also asked for some tips and insights from beauty professional Elaine Ganuelas, so be sure not to miss our buying guide!
Elaine Ganuelas has been living and breathing the life of all things beauty since childhood. What once started as her passion became her career in 2006. Now she does makeup, hairstyling, image consultation (yes, makeovers), personal shopping, consumer research, and reviews.
Our recommendation articles are carefully researched and crafted by the mybest Philippines team of writers and editors. To stay true to our company’s mission and vision to help users’ selection process easier, we also collaborate with experts from various fields to ensure that our content stays factual and useful.
The expert oversees the Buying Guide only, and does not determine the products and services featured.
Table of Contents
- 10 Best Liquid Foundations to Buy Online
- No. 1: Maybelline | Fit Me Matte + Poreless Liquid Foundation
- No. 2: L'Oreal Paris | Infallible Matte Cover Liquid Foundation
- No. 3: MAC | Studio Fix Fluid Foundation
- No. 4: Shiseido | Synchro Skin Self-Refreshing Foundation
- No. 5: NARS | Light Reflecting Foundation
- 5 more products
- Frequently Asked Questions Answered by Elaine Ganuelas
- When Does Liquid Foundation Expire?
- What Brush to Use for Liquid Foundation?
- How to Get Liquid Foundation Out of Clothes?
- See Elaine Ganuelas' Recommended Liquid Foundations Below!
- Has Everything You're Looking For
- The Foolproof Choice
- One of the Best Drugstore Finds
- Show Your Face Some Love
- How We Chose and Ranked Our Product Recommendations
How to Choose a Liquid Foundation – Buying Guide
Picking the right foundation for you may be tricky. There are many factors to consider, including your skin type and day-to-day activities. To make it easier for you to choose, read through our buying guide below.
① Choose a Liquid Foundation According to Your Skin Type
Different liquid foundations have different features, each catering to a specific skin type. Read on to know which one is suitable for the skin type you have.
For Dry Skin, Select a Hydrating Formula With a Dewy or Satin Finish
Also, to avoid flaking, avoid liquid foundations that are difficult to take off. Whenever you remove your makeup at the end of the day, it's likely that you're also stripping away your skin's natural oils with the rubbing motions as well as with your makeup remover. These will dry your skin out even more, so it's essential to choose a foundation that is gentle on dry skin and is as easy to remove as possible.
- Hydrating
- Radiant
- Illuminating or Luminous
- Healthy Skin Finish
- Lifting
Avoid foundations labeled:
- Matte/Mattifying
- Oil Control
- Longwearing/All Day Wear
- Velvety Finish
For Oily and Acne-Prone Skin, Go for an Oil-Free Foundation With a Matte Finish
Matte or semi-matte foundations are recommended for this skin type, as these will prevent your face from oiling up and getting shiny. Make sure that the product doesn't dry your skin out, though. Contrary to popular misconception, oily skin still needs proper hydration to prevent the overproduction of oil and sebum.
You can minimize, if not completely, zero-out oil production by making sure hydration is sufficient during the makeup prep/skincare stage. Combine with a mattifying primer, long-wearing, and oil-free foundations that can keep your face shine-free all day.
For Sensitive Skin, Opt for Paraben-Free and Fragrance-Free Formulations
If you have sensitive skin, it is advisable to stay away from chemical-based liquid foundations. Look instead for mineral foundations with no additives, which can cause allergic reactions. Also, read the labels carefully to stay clear of potential irritants like sulfates and added fragrances.
It's also best to identify or single out ingredients that can trigger your irritation. Knowing this will help you pick out or avoid products that may or may not personally work for you.
② Identify the Right Shade for Your Skin Tone
Getting the right foundation shade is a challenge for a lot of people, but it's easy once you know what to look for. Here are a few tips to help you find yours.
Cool, Warm, or Neutral: Know Your Undertone
It is important to find a shade that matches both the surface skin tone and the undertone of your skin. Skin tones range from light to dark and are fairly easy to determine. On the other hand, undertones are a bit more tricky. To find out what your undertone is, the easiest way is to check the color of the veins underneath your skin.
People with bluish veins have a cool undertone, while those with greenish veins have a warm undertone. If it's difficult to determine if your veins are bluish or greenish, or if they are roughly the same color as your skin tone, chances are you have a neutral undertone. Make sure to get a foundation shade that is suitable for both your skin tone and undertone.
Confused about the color of your veins? You can grab both silver and gold accessories! While looking at yourself in the mirror, assess if you look better in either gold or silver. Take photos as well so you can check. Silver makes you look stunning? You're on the cool spectrum. On the other hand, looking good in gold would mean you're on the warm side. Lucky if you can do both! You have a neutral undertone!
Choose a Color That Is One Shade Lighter
Some foundations tend to oxidize, which means that the color darkens over time. This is why we recommend choosing a shade lighter to allow the foundation to adjust to your skin tone. Otherwise, it will look much darker on you as the day goes on and it becomes more and more exposed to air. This is especially true for people with oily skin.
Not all oily-skinned individuals or even brands/formulas oxidize. The darkening or turning orange most likely has something to do with the acidity of the skin and the formulation. Determining if you would react to a certain foundation may be difficult since you have to try it out and wear it for a day. If oxidation bothers you, it helps to layer on a pH-balancing toner after washing your face before doing makeup.
③ Check the Texture to Determine Coverage
Watery liquid foundations do not provide a lot of coverage, so these are recommended for people who prefer a natural, light, or sheer finish. Those who want to cover large pores, blemishes, uneven skin tone, and other imperfections, on the other hand, would be better off choosing a full-coverage liquid foundation with a thicker and creamy consistency.
Among foundation formulas, liquid foundation offers the most flexible coverage compared to powder or cream types. You can make it sheer by mixing a moisturizer or can be built up by applying more layers or by mixing in a cream concealer.
④ Get a Foundation With SPF 15 to 30 for Sun Protection
Foundations with SPF or Sun Protection Factor have the added advantage of shielding your skin from harmful UV rays. UVA rays can cause premature aging, while UVB rays cause sunburns. However, keep in mind that SPF in makeup isn't meant to replace regular sunscreenーinstead, it's used as an add-on or a touch-up for even more protection—SPF 15 to 30 will protect your skin enough,
It is a bonus to have SPF in a liquid foundation formula, and I agree that it cannot replace what a sunscreen has to offer. This is great for daily use but avoid formulas with SPF for special occasions, especially if there is flash photography. The SPF ingredient can give out a white cast or flashback.
10 Best Liquid Foundations to Buy Online
Products | Image | Click to purchase | Key features | Details | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Best for | Finish | Oil-Free | Paraben-Free | Fragrance-Free | Available Shades | Coverage | SPF | Net Weight | |||||
1 | Maybelline Fit Me Matte + Poreless Liquid Foundation | | Contains Aerogel and Micro-Powders to Control Shine and Blur Pores | Normal To Oily Skin Types | Natural, Seamless, Matte Finish | Yes | No | Yes | 20 Shades | Buildable Medium To Full Coverage | SPF 22 PA+++ | 30 mL | |
2 | L'Oreal Paris Infallible Matte Cover Liquid Foundation | | Stay Shine-Free All Day Long | Sensitive And Oily Skin Types | Demi-Matte Finish | Yes | Yes | Yes | 15 Shades | Full Coverage | SPF 25 PA+++ | 35 mL | |
3 | MAC Studio Fix Fluid Foundation | | Offers Full Coverage That's Great For Oily Skin | All Skin Types | Matte Finish | Yes | Yes | Yes | 14 Shades | Buildable Medium To Full Coverage | SPF 15 | 30 mL | |
4 | Shiseido Synchro Skin Self-Refreshing Foundation | | An Intelligent Foundation With Active Force Technology | All Skin Types | Natural, Flawless Finish | Yes | Yes | Yes | 13 Shades | Buildable Medium Coverage | SPF 30 | 30 mL | |
5 | NARS Light Reflecting Foundation | | Improves Skin Clarity While Giving You a Natural Glow | Most Skin Types, Including Acne Prone And Sensitive Skin | Natural Finish | Yes | Yes | Yes | 17 Shades | Buildable Medium Coverage | None | 30 mL | |
6 | Revlon Colorstay Makeup Foundation | | America's Leading Long-Wear Foundation With Oil-Control Properties | Oily And Combination Skin Types | Flawless Matte Finish | Yes | No | Yes | 9 Shades | Buildable Medium To Full Coverage | SPF 15 | 30 mL | |
7 | Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation | | Weather-Adapting And Has A Wide Shade Range | Combination, Dry, Normal, And Oily Skin Types | Soft Matte Finish | Yes | Yes | No | 50 Shades | Buildable Medium To Full Coverage | None | 32 mL | |
8 | Vice Cosmetics Endlezz G Dream Focus Weightless Foundation | | A Weightless Foundation With Buildable Medium Coverage | All Skin Types | Healthy Demi-Matte Finish | Yes | Yes | No | 8 Shades | Buildable Medium Coverage | SPF 15 | 30 mL | |
9 | GRWM Cosmetics Radiant Skin Luminous Foundation | | A Luminous Foundation Made For Philippine Climate | All Skin Types | Dewy Finish | Yes | Yes | Yes | 26 Shades | Buildable Medium Coverage | None | 32 mL | |
10 | Etude House Double Lasting Serum Foundation | | A Moisturizing Foundation That Gives A Glass Skin Look | All Skin Types | Natural Finish | No | Yes | No | 12 Shades | Buildable Medium Coverage | SPF 25 PA++ | 30 g | |
MaybellineFit Me Matte + Poreless Liquid Foundation
Contains Aerogel and Micro-Powders to Control Shine and Blur Pores
Maybelline's oil-free foundation has a lot of great features despite its affordable price tag. The Fit Me Matte+Poreless Liquid Foundation contains aerogel that is capable of absorbing more oil than regular oil control ingredients. This makes sure your skin can be shine-free for up to 16 hours. It also has micro-powders that blur pores, giving the impression that your skin is flawless and poreless.
With its buildable medium to full coverage, this foundation effectively conceals skin blemishes while maintaining a lightweight feel. Its long-lasting formula withstands heat and humidity, making it a favorite among users looking for coverage that won't budge.
| Best for | Normal To Oily Skin Types |
|---|---|
| Finish | Natural, Seamless, Matte Finish |
| Oil-Free | Yes |
| Paraben-Free | No |
| Fragrance-Free | Yes |
| Available Shades | 20 Shades |
| Coverage | Buildable Medium To Full Coverage |
| SPF | SPF 22 PA+++ |
| Net Weight | 30 mL |
L'Oreal ParisInfallible Matte Cover Liquid Foundation
Stay Shine-Free All Day Long
True to its name, you can’t go wrong with this liquid foundation. It has a creamy consistency that provides a matte finish upon application. This will also last you the whole dayー you can expect to stay shine-free even at the 5-hour mark!
This is a great product for active people who do not want to have to stop and think about retouching during the day. Plus, it is sweat-proof, heat-proof, and transfer-proof! This means that whether you're commuting, sweating, or doing your busy daily routine, this foundation will stay put the entire time.
| Best for | Sensitive And Oily Skin Types |
|---|---|
| Finish | Demi-Matte Finish |
| Oil-Free | Yes |
| Paraben-Free | Yes |
| Fragrance-Free | Yes |
| Available Shades | 15 Shades |
| Coverage | Full Coverage |
| SPF | SPF 25 PA+++ |
| Net Weight | 35 mL |
MACStudio Fix Fluid Foundation
Offers Full Coverage That's Great For Oily Skin
The Studio Fix foundation has a buildable, medium-to-full coverage that effectively minimizes the appearance of pores and covers up unsightly acne scars or dark spots. It also has a wide range of shades to choose from, so finding your match shouldn't be a problem. Lastly, it has broad-spectrum SPF 15 protection to shield you from both UVB and UVA rays!
| Best for | All Skin Types |
|---|---|
| Finish | Matte Finish |
| Oil-Free | Yes |
| Paraben-Free | Yes |
| Fragrance-Free | Yes |
| Available Shades | 14 Shades |
| Coverage | Buildable Medium To Full Coverage |
| SPF | SPF 15 |
| Net Weight | 30 mL |
ShiseidoSynchro Skin Self-Refreshing Foundation
An Intelligent Foundation With Active Force Technology
It also provides broad-spectrum sun protection at SPF 30, so you can use it even if you will be spending your day outdoors. It is non-comedogenic and fragrance-free as well, so it's a good choice for people with sensitive skin.
| Best for | All Skin Types |
|---|---|
| Finish | Natural, Flawless Finish |
| Oil-Free | Yes |
| Paraben-Free | Yes |
| Fragrance-Free | Yes |
| Available Shades | 13 Shades |
| Coverage | Buildable Medium Coverage |
| SPF | SPF 30 |
| Net Weight | 30 mL |
NARSLight Reflecting Foundation
Improves Skin Clarity While Giving You a Natural Glow
This foundation uses photochromic technology, which means the powder adjusts your complexion in response to light. It also has light active micro-prisms combined with algae extract and Polynesian seawater that boosts the skin’s clarity and moisture. Thus, this is great for people who want their makeup to have a natural glow.
| Best for | Most Skin Types, Including Acne Prone And Sensitive Skin |
|---|---|
| Finish | Natural Finish |
| Oil-Free | Yes |
| Paraben-Free | Yes |
| Fragrance-Free | Yes |
| Available Shades | 17 Shades |
| Coverage | Buildable Medium Coverage |
| SPF | None |
| Net Weight | 30 mL |
RevlonColorstay Makeup Foundation ｜ Gilded Glimmer
America's Leading Long-Wear Foundation With Oil-Control Properties
This foundation is perfect for individuals seeking a reliable, long-lasting foundation. It can withstand daily activities even under the sun, thanks to its built-in SPF 15. Users with oily skin have praised this foundation for its oil-control properties, as it keeps them looking fresh throughout the day.
| Best for | Oily And Combination Skin Types |
|---|---|
| Finish | Flawless Matte Finish |
| Oil-Free | Yes |
| Paraben-Free | No |
| Fragrance-Free | Yes |
| Available Shades | 9 Shades |
| Coverage | Buildable Medium To Full Coverage |
| SPF | SPF 15 |
| Net Weight | 30 mL |
Fenty BeautyPro Filt'r Soft Matte Longwear Foundation
Weather-Adapting And Has A Wide Shade Range
As far as inclusivity goes, this foundation takes the cake. The Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation has a whooping 50 shades. This way, you can be sure that there is a perfect shade for you. This foundation also has a buildable medium to full coverage to give your skin a smooth and shine-free finish.
One of our common gripes is that the Philippines can be very humid. So, it's a good thing that this foundation has climate-adaptive technology to fight heat, sweat, and shine. Now you can use this foundation wherever you go and whatever the weather may be!
| Best for | Combination, Dry, Normal, And Oily Skin Types |
|---|---|
| Finish | Soft Matte Finish |
| Oil-Free | Yes |
| Paraben-Free | Yes |
| Fragrance-Free | No |
| Available Shades | 50 Shades |
| Coverage | Buildable Medium To Full Coverage |
| SPF | None |
| Net Weight | 32 mL |
Vice Cosmetics Endlezz G Dream Focus Weightless Foundation
A Weightless Foundation With Buildable Medium Coverage
This is ideal for those looking for a “my skin but better” look. And despite its coverage, users say that it is very lightweight; it’s as if you weren’t wearing foundation. You’ll also be glad to know that this foundation lasts for 12 to 16 hours of use!
| Best for | All Skin Types |
|---|---|
| Finish | Healthy Demi-Matte Finish |
| Oil-Free | Yes |
| Paraben-Free | Yes |
| Fragrance-Free | No |
| Available Shades | 8 Shades |
| Coverage | Buildable Medium Coverage |
| SPF | SPF 15 |
| Net Weight | 30 mL |
GRWM CosmeticsRadiant Skin Luminous Foundation
A Luminous Foundation Made For Philippine Climate
Additionally, this foundation has a wide range of 26 skin tone shades available, which makes finding your true match easy. Users have praised this foundation for its radiance and luminosity, which delivers a natural glow to the skin. They say it effectively evens out skin tone while maintaining a lightweight feel!
| Best for | All Skin Types |
|---|---|
| Finish | Dewy Finish |
| Oil-Free | Yes |
| Paraben-Free | Yes |
| Fragrance-Free | Yes |
| Available Shades | 26 Shades |
| Coverage | Buildable Medium Coverage |
| SPF | None |
| Net Weight | 32 mL |
A Moisturizing Foundation That Gives A Glass Skin Look
It’s infused with Airy Moisture Fit technology that allows for effortless application and coverage, effectively concealing problematic areas like blemishes and redness. Reviewers also rave about its lightweight and non-irritating formula, making it suitable for various skin types.
| Best for | All Skin Types |
|---|---|
| Finish | Natural Finish |
| Oil-Free | No |
| Paraben-Free | Yes |
| Fragrance-Free | No |
| Available Shades | 12 Shades |
| Coverage | Buildable Medium Coverage |
| SPF | SPF 25 PA++ |
| Net Weight | 30 g |
Frequently Asked Questions Answered by Elaine Ganuelas
Below are some of the most asked questions on the web answered by our expert, Elaine Ganuelas.
When Does Liquid Foundation Expire?
Liquid or cream formulas usually have 18 to 24 months of shelf life. If you notice pigments (usually orange or pink tint) separate, it's time to toss it out.
What Brush to Use for Liquid Foundation?
This would actually depend on the finish you want to achieve or your brush shape preference. It is best, however, to use synthetic bristles when applying liquid or cream makeup.
How to Get Liquid Foundation Out of Clothes?
If you can successfully remove makeup stains with makeup remover (bi-phase), micellar water, or wipes, you're good, but I would strongly advise leaving them to cleaning professionals.
See Elaine Ganuelas' Recommended Liquid Foundations Below!
Looking for more options? Check out Elaine Ganuelas' recommendations below.
Has Everything You're Looking For
This may have ticked all the boxes regarding what to look for in a liquid foundation! It has a decent amount, buildable coverage, it doesn't sink in lines, and yes, it does look good even if you have been wearing it all day!
The Foolproof Choice
This may be the middle ground if you're not so sure of what to pick from the never-ending foundation options. Contrary to its "sheer" label, this has coverage enough to cover imperfections while being lightweight.
It's also not too matte and not too glowy, which many skin types can benefit from. The shade range is also more neutral (and Pinay-friendly), so you'll likely get your shade match.
One of the Best Drugstore Finds
Who would have known that you can actually find a gem of a foundation in the drugstore? It is not just good but great! For its price, you're getting a demi-matte finish that's not flat or dry, and it wears well all through the day. The shade range is also impressive for a drugstore find and has tones that Filipinas complement Filipina skin well.
Show Your Face Some Love
Whether you prefer the fresh, natural look or the glam, sophisticated look, it's always good to have the best facial products at hand to keep your skin looking great. Here are some of our reviews of other facial products that can help you look your best self.
Re-editor: R. Umlas, Valerie Lagura
How We Chose and Ranked Our Product Recommendations
Our buying guide was carefully researched and crafted by the mybest team of writers and editors, in collaboration with the expert featured in this article. We used the buying guide as a basis for choosing and ranking the product recommendations, and we looked at reviews and ratings from different E-commerce sites like Lazada, Shopee, and more.
Top 5 Liquid Foundations
When you purchase products mentioned in the article, part of the sales may be returned to mybest.
The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.
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